Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe return from their vacation and discuss books, the publishing industry and how the way we read might differ entirely next summer.

0:26 Martin opens the show.

1:10 Martin apologizes that they missed last week’s episode.

1:41 Martin shares a comment from Danny Starr about ghost blogging.

2:47 Gini introduces this week’s topic: will social media change traditional book publishing? The topic was inspired by Seth Godin’s decision to abandon traditional book publishing.

3:52 Gini wonders if traditional book publishing is dying, needs to evolve or if Seth Godin can get away with it due to all his best sellers?

5:40 Martin thinks traditional book publishing needs to be shook up.

10:15 Joe says that due to links in digital content, we’ve stop reading in a linear fashion.

15:00 Martin points out that textbooks that are republished with updates year after year would benefit from an electronic format.

19:35 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss ghost blogging and whether it should be done or not.

0:25 Martin opens the show.

1:44 Martin thanks Sallie Goetsch for helping us correct a glitch with last week’s episode of Inside PR. (Thanks again, Sallie!)

2:17 Martin tells us about a great movie he saw over the weekend, Scott Pilgrim vs. The World.

3:26 Gini introduces this week’s topic: ghost blogging and talks about a discussion that went on about it on her blog post.

8:10 Gini wonders if there is a middle ground with ghost blogging – should we do it for clients or not?

8:17 Martin shares his perspective.

18:10 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR,  Joe and Gini discuss how social media interprets news as it happens and how some companies are not prepared to deal with it.

0:42 Joe opens the show.

1:37 Joe apologizes for the technical difficulties we’ve been having with the feed over the past two weeks.

2:34 Joe brings up this week’s topic: how social media interprets news and how it impacted three different companies.

4:20 Joe tells us about the first example – how Air Canada dealt with damaging a young boy’s wheel chair.

11:08 Gini gives us example #2: how news broke about a supposed partnership between Google and Verizon before an official announcement was even made.

16:06 Joe brings up the last example – how RIM dealt with blogger backlash over their newest phone, the Torch.

18:12 Joe closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss old PR vs. new PR and the launch of a new iPad application.

0:30 Martin opens the show.

2:35 Martin shares listener comments with us. The first from Donna Papacosta about a survey she’s doing on podcasting. The second is a question from Jody Koehler. Jody asks “can a person advise on new PR without knowing old PR?”

3:37 Joe explains why he doesn’t think so.

4:48 Gini talks about the difference between PR 1.0 and PR 2.0.

7:13 Joe mentions that understanding how communities are formed and developed is key to understanding social media. Having a background or understanding in social sciences, psychology, anthropology and political science can help.

12:14 Martin introduces the next topic: the launch of FlipBoard for the iPad.

16:00 Martin mentions that Reeder for iPad has changed the way he views RSS feeds.

20:34 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini keep it short and sweet and discuss pitches and tweets.

0:28 Martin opens the show.

3:25 Martin shares a listener “comment” with us.

4:45 Joe tells us a little more about the pitch.

8:41 Joe brings up another point in the pitch and wonders if we should follow up with reporters to find out why they’re not interested.

10:34 Martin introduces the next topic: To tweet or not to tweet on behalf of clients? That is the question.

11:18 Martin shares his agency’s policy about tweeting.

16:20 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR,  Joe and Gini discuss the rising popularity of social media monitoring tools and whether the internet really is over.

0:28 Joe opens the show.

1:50 Joe talks about the summer slowdown.

6:12 Joe asks Inside PR listeners if summers are slower at their workplace and what they do to manage the lighter workload while keeping morale high.

7:10 Joe talks about the show’s first topic: Sysomos’ recent acquisition by Marketwire. He mentions a recent post by Dave Fleet about other social media monitoring tool acquisitions over the past year.

8:30 Gini talks about the various social media monitoring tools her business uses.

10:10 Joe shares his favourite social media monitoring tools.

17:12 Gini talks about Prince’s outrageous comment “The internet is over”.

21:45 Joe wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss the G20 Summit in Toronto, how to deal with negative comments on blogs and how Energi PR came to be.

0:28 Martin opens the show.

0:42 Joe brings up the G20 Summit and Martin and Joe discuss how it’ll effect Toronto and Public Relations agencies in the Toronto financial district.

3:03 Joe explains that the G20 Summit will have a negative impact on the business community.

3:43 Joe asks Gini about her bicycle accident she had last week.

5:45 Martin tells us about Energi PR.

15:32 Martin tells us how Darryl Salnero helped with shaping Energi PR.

18:19 Joe asks Gini about a recent blog post that got a lot of feedback – both positive and negative.

28:14 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss the pros and cons of attending conferences.

0:19 Martin opens the show.

1:11 Martin brings up the first listener comment, from Bob Ledrew, about the upcoming Podcasters Across Borders taking place in Ottawa this June.

1:41 Joe explains what Podcasters Across Borders is.

4:09 Joe introduces this week’s topic, conferences, and mentions Martin and Gini’s upcoming trip to the Counselors Academy in Asheville, NC.

5:15 Gini mentions she doesn’t get a lot from speakers and workshops at Counselors, but she benefits from being able to talk and brainstorm with others.

11:30 Joe wishes that conference sponsors would pitch less and educate more.

13:50 Joe kicks off the -30- segment

19:29 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss how different organizations and people are approaching privacy on the internet.

0:21 Martin opens the show.

0:35 Joe mentions he’s heading to Stratford, Ontario for the University of Waterloo’s Canada 3.0 festival.

3:13 Martin brings up listener comments from last week’s show.

3:47 Al Croft commented on an article he wrote about a British agency that did away with billable hours all together and was still quite successful.

4:29 Daniel Davidson, asks whether there is a conflict in how the media might perceive a PR person pitching from two unrelated areas of public relations.

8:32 Joe introduces this week’s topic: how we’re approaching privacy on the internet.

18:45 Gini recommends that everyone Google themselves at least once a week to see what’s out there.

18:59 Joe kicks off the -30- segment.

23:40 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss the role of billable hours in public relations agencies.

0:21 Martin opens the show.

1:20 Martin thanks the listeners of the show for all their comments and answers reader questions.

1:40 Joe Carleo asks why the ID tags for the have yet to be changed.

2:40 Petya Georgieva from Bulgaria asks what advice they have for someone who wants to better their understanding of the English media market.

7:18 Gini introduces this week’s topic: billable hours. The topic was suggested by Joe and inspired by Daniel Pink’s book, Drive.

15:58 Martin asks listeners to share what their agencies are doing with billable hours.

16:42 Martin kicks off the -30- segment.

21:08 Martin wraps up the show

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin introduces Terry and Dave‘s very first episode of Inside PR from April 3, 2006.

0:26 Martin introduces this special episode of Inside PR.

Inside PR #1

2:56 Terry opens the podcast; explains what the show is all about

4:20 Terry shouts out to Shel Holtz and Neville Hobson as their inspiration thanks to FIR

4:35 Dave puts the call out for comments from listeners by waxmail or e-mail at insideprcomments@gmail.com

5:30 What the podcast is not; not about egos or our firm or its clients; when/if we do mention clients, it will be in context and with full disclosure

6:30 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview

8:56 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters

17:12 Dave talks about the upcoming mesh conference (2006) in Toronto and Steve Rubel’s participation

25:12 A new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences

35:55 Feedback, comments and requests to be interviewed are welcome; reminder of the insideprcomments@gmail.com address and the Inside PR blog

37:17 Terry wraps up the show; theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer (and quite a ball hockey player!)

—

37:57 Martin closes the show and announces that he’ll be back next week with a new episode and new hosts.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Terry and Dave talk about the history of Inside PR and reminisce about the last four years of the show.

00:24 Terry opens the show.

00:55 Terry announces that this will be his and Dave’s last episode of Inside PR. Martin will be continuing Inside PR with new co-hosts.

02:43 Terry suggests that they discuss things that happened on the show over the course of 200 episodes.

04:12 Dave and Terry talk about recording the very first episode of Inside PR.

08:08 Terry mentions that Shel Holtz and Neville Hobson of For Immediate Release were an inspiration to Inside PR and that FIR helped shape the show.

12:09 Terry, Dave and Martin thank Chris Clarke, Kyra Alysworth, Samantha Lovelace, Janna Guberman and Sarah Laister for producing the show over the past four years.

14:09 Terry recalls the Inside PR blooper reel put together by Chris Clarke.

18:18 Martin kicks off the -30- segment.

23:20 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Terry and Dave discuss a recent Globe & Mail interview with Fleishman-Hillard CEO Dave Senay.

00:27 Terry opens the show.

01:46 Dave kicks off the discussion about Dave Senay’s interview and his comments on the state of public relations today.

24:00 Terry wraps up discussion about the interview.

25:11 Terry introduces the -30- segment and thanks Sarah Laister for all her contributions to Inside PR.

27:21 Martin gives three tips to students and new PR grads about reaching out to professionals.

29:46 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry and Dave welcome listener comments and discuss online reputation management.

00:27 Dave opens the show.

01:40 Terry welcomes the first comment from Jackson Wightman.

05:23 Dave introduces the next comment from Alexander Tuller.

08:28 Terry welcomes the final comment from Daniel Davidzon.

13:26 Dave introduces this week’s topic (inspired by a Mitch Joel post): online reputation management.

27:16 Dave kicks off the -30- segment.

29:46 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry and Martin welcome listener comments and discuss Martin’s trip to SXSW.

00:29 Terry opens the show.

01:14 Terry welcomes a comment from Ann Lamanes.

03:26 Martin talks about his experiences at South By Southwest.

16:30 Martin introduces his 4Q’s with Robert Scoble.

25:27 Terry kicks off the -30- segment.

28:33 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry and Dave welcome listener comments and discuss the current state of Twitter.

00:27 Dave opens the show.

01:19 Dave welcomes listener comments from Danny Starr and Eric Portelance.

03:02 Terry reminds us that Martin is at South by Southwest, which leads to a discussion about the value of the conference.

09:13  Terry introduces this week’s topic: the current state of Twitter, based on research from Barracuda Labs.

22:17 Terry kicks off the -30- segment.

24:55 Terry wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry and Martin welcome a listener comment and discuss personal brand.

00:29 Terry opens the show.

00:59 Martin is heading to SXSW this week!

03:02 Terry’s new book, The High Road, is coming out on Sept. 7th and The Best Laid Plans has been nominated for the National Post’s Canada Also Reads contest!

04:44 Terry introduces an audio comment from Bob Crawshaw.

06:12 Terry introduces this week’s topic: the relationship between personal brand and public relations.

22:18 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave, Martin and Cheryl Breen are live at Podcamp Toronto!

01:03 Terry opens the show and we hear a female voice- Cheryl Breen from Coming Up PR is co-hosting the show!

01:28 Dave recaps his -30- segment from last week regarding the relationship between PR people and bloggers.

08:53 Cheryl gives her thoughts on blogger relations and  social media from a student perspective.

11:30 Terry asks Gary Shlee for his perspective on the conversation.

15:50 Dave asks Keith McArthur for his take on blogger relations from the client side.

20:26 Katie Boland asks a question.

24:54 Jonathan of TO Tech asks a question.

27:37 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave and Martin are live at Podcamp Toronto!

00:40 Terry opens the show.

01:23 Terry announces that Mary Attard, Cheryl Brean and Mike Kerr, all PR students at Seneca College, have started a PR podcast- Coming Up PR.

02:37 A big thank you to Guy Skipworth and Mediaco for providing the audio set up to record Inside PR live at Podcamp.

Producer’s note: Thanks for the shout out, Terry!

04:00 Terry introduces this week’s topic: Whatever happened to podcasting?

09:12 Chris Jackson makes the first comment.

13:35 An audience member asks a question about “old-school” PR vs. social media.

16:22 Jason Chambers gives his thoughts on podcasting.

18:04 Tod Maffin makes a comment.

22:05 Mike Kerr talks about being a new podcaster and PR student.

25:26 Martin starts the -30- segment.

29:17 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave and Martin welcome listener comments and discuss the TTC’s use of social media.

00:29 Terry opens the show.

00:40 Terry reminds us that Podcamp Toronto is coming up on February 20th & 21st at Ryerson University.  Terry, Dave and Martin will be there recording Inside PR live at 10:30 and 11:15 on Saturday morning!

01:50 Terry welcomes a comment from Jason Bedard.

02:58 Terry introduces a comment left on the blog from Dagan Henderson.

04:08 Martin reads a comment from Josh Turner which leads to this week’s topic:  the Toronto Transit Commission’s (TTC) use of social media.

24:03 Terry starts the -30- segment.

28:47 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave and Martin discuss the decline of blogging amongst young adults.

00:31 Terry opens the show.

1:00 Announcements:  Third Tuesday is coming up on Feb. 23 at the Berkeley Heritage Event Venue with Mitch Joel!  Also, Joe Thornley’s new vidcast, SocialMediators, launched this week. Check it out!

02:44 Martin reminds us that Inside PR will be recording live at Podcamp 2010.

03:04 Terry opens a discussion stemming from an article he read about the decline of blogging amongst young adults.

14:20 Martin starts the -30- segment.

19:11 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave and Martin welcome listener comments and discuss the best ways to prepare for the departure of a senior team member.

00:29 Dave opens the show.

01:22 Martin introduces a comment from Laurie Smith of CNW.  (See the whole comment on the blog).

01:47 Terry reads a comment from Jennifer Grinder.

08:50 Martin shares a neat analogy for Facebook, Linkedin and Twitter via @julito77

10:21 Terry introduces this week’s topic: How can PR agencies minimize the impact of losing a senior team member?

23:08 Terry starts the -30- segment.

32:25 Terry wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry Fallis and Martin Waxman talk about Podcamp Toronto 2010 and the ever-expanding world of social media.

00:29 Terry opens the show.

03:41 Terry mentions that Podcamp Toronto 2010 is coming up on February 20th at Ryerson University.

13:06 The guys give us some highlights of this year’s Podcamp.

16:39 IPR will be recording live at Podcamp again this year!

22:01 Martin kicks off the -30- segment.

26:02 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss the future of Canadian print media.

00:27 Terry opens the show.

00:58 Terry introduces a comment from Will Knott.

04:19 Martin talks about some recent news revolving around Canadian media, which leads into this week’s topic: What does the future hold for print media in Canada?

17:42 Terry focuses the discussion on how the changes in print media are going to affect media relations for PR professionals.

24:55 Terry kicks off the -30- segment.

27:48 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss Canadian podcasting- past, present and future.

00:28 Dave opens the show.

01:29 Dave mentions the comments that have been received for Episode #183.

02:21 To kick off 2010, Terry opens a discussion about podcasting in Canada.

16:01 Terry issues a challenge for PR students to produce a podcast!

16:07 Martin opens the -30- segment.

20:12 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment here on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry Fallis and Martin Waxman discuss their top trends and developments in PR over the last decade. It’s our end of the decade episode. Sorry, no time codes this week as I (Terry) am producing the show this week and I’m a little pressed for time. Happy New Year everyone!

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry Fallis and Martin Waxman discuss their PR wish lists just in time for the holidays.

00:29 Terry opens the show.

01:28 Martin welcomes a comment from Sallie Goetsch.

03:06 Terry introduces an audio comment from Scott Douglas, of Holyrood Partnership in Edinburgh.

08:49 Martin kicks off this week’s topic: Martin and Terry make their PR wish lists.

20:09 Terry introduces the -30- segment.

23:31 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry Fallis and Martin Waxman discuss the top ten Web trends predicted for 2010.

00:28 Terry opens the show.

01:54 Martin introduces this week’s topic: The top ten Web trends for 2010, according to Pete Cashmore.

27:50  Terry introduces this week’s -30- segment.

29:57 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about the definition of PR based on their interview with Shel Holtz.

00:27 Terry opens the show.

01:58 Terry introduces 4Q’s with Shel Holtz of For Immediate Release.

06:23 The guys begin a discussion stemming from Shel’s definition of PR.

18:19 Dave introduces the -30- segment.

22:28 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, David Jones and Martin Waxman discuss the major differences between public relations and publicity.

00:27 Martin opens the show.

01:39 Martin opens a discussion based on a headline he saw this weekend on the New York Times.

21:23 Dave opens the -30- segment.

25:39 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis and David Jones have an in-depth discussion about media measurement.

00:26 Dave opens the show.

00:41 Terry talks about IPR’s brand new theme music, written by Damon de Szegheo.

03:00 This week’s topic was “ripped from the headlines,” as Dave says.  Terry and Dave have a discussion about media measurement sparked by a story Terry read covering Guy Laliberte’s trip to the moon.

20:02 Terry introduces this week’s -30- segment.

21:49 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss PR agencies, then and now.

00:28 Terry opens the show.

00:48 Terry congratulates Shel Holtz and Neville Hobson for producing their 500th episode of For Immediate Release.

02:03 Terry notes that Dave tweeted about a recent ranking of Canada’s podcasts by Sean McGaughey.

04:13 Terry introduces this week’s topic: PR agencies, then and now.  The topic is broken down into three discussion points: finance, operations and the work itself (in that order).

27:00 Terry introduces the -30- segment, which includes a Ron Burgundy reference this week.

30:08 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis and Martin Waxman have an in-depth discussion about etiquette in public relations based on their interview with Louise Armstrong.

00:26 Terry opens the show.

01:08 Martin talks about this week’s 4Q’s with Louise Armstrong, co-founder of Palette PR.

02:09 Terry and Martin have a brief discussion about issues management regarding the H1N1 flu virus.

08:38 Martin and Terry discuss the importance of etiquette in the practice of PR based on their interview with Louise.

19:04 Terry kicks off this week’s -30- segment.

21:09 Martin closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about PR and advertising based on their interview with Steve Rubel.

00:26 Terry opens the show.

01:27 Dave introduces this week’s 4Q segment with Edelman’s Steve Rubel.

05:52 Dave, Terry and Martin have a lengthy discussion stemming from Steve Rubel’s responses to the 4Q’s.

19:56 Terry introduces the -30- segment.

23:08 Martin closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the recent guideline changes by the FTC regarding bloggers.

00:25 Terry opens the show.

00:52 Terry gives a shout-out to Sallie Goetsch and Jody Koehler for their recent comments.

01:24 Martin introduces this week’s topic: The Federal Trade Commission (FTC) recently changed some rules regarding bloggers.

10:53 Producer’s Note: The IPR episode Martin is referring to is #161.

19:49 Martin introduces this week’s -30- segment.

22:27 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the future of media relations as social media continues to grow.

00:25 Terry opens the show.

01:34 Terry opens a discussion about the relationship between media relations and social media within the PR industry.

23:01 Terry introduces this week’s -30- segment.

25:52 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Mitch Joel and wrap up the show with their new segment “30.”

00:24 Martin opens the show.

00:37 Terry introduces the 4Qs segment with Mitch Joel, author of “Six Pixels of Separation.”

12:56 Martin, Terry and Dave have a discussion based on some of the topics brought up in their Mitch Joel interview.

23:56 Martin introduces this week’s edition of “30.”

26:20 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Shel Israel and wrap up the show with their new segment “30.”

00:27 Dave opens the show.

01:03 Martin introduces the interview he did with Shel Israel at Third Tuesday Toronto.

05:03 The guys discuss Shel’s interview at length and talk about how much social media might be too much in client PR projects.

21:28 Dave introduces this week’s edition of “30.”

23:52 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome each other back after their summer hiatus and discuss the new direction Inside PR is going.

00:34 Terry opens the show.

00:53 Terry, Dave and Martin talk about what they’ve been up to over the summer and the new IPR.

03:57 Terry tells us that IPR is now on Twitter:  @inside_pr

07:44 Dave mentions that an interview with Shel Israel will likely be recorded this week at Third Tuesday Toronto and featured on IPR.

Note: Shel Isreal is currently on a cross-Canada book launch for his new book “Twitterville.”

08:18 Martin talks about a  new segment on IPR called “30.”

09:31 Dave discusses the interview format for IPR.

10:39 Terry tells us that Mitch Joel, who recently authored the book “Six Pixels of Separation,” has agreed to an interview for the show.

12:45 Terry mentions one last potential interview- Louise Armstrong, Martin’s business partner at Palette PR.

16:38 Terry introduces the first “30.”

21:59 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how podcasting fits within the context of public relations.

Show Notes:

00:27 Terry opens the show.

00:57 Terry introduces a comment from Cindy Kroeger about our Twitter discussion from IPR #143.

04:34 Dave introduces the major topic for discussion for the show: podcasting and public relations.

33:20 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli discuss PR 2018, where they take a look at public relations 10 years in the future, and welcome a comment from Keith McArthur

Show Notes:

00:27 Dave opens the show.

01:00 Julie mentions the IABC event Award Winning Communicators Speak Out, where she will speaking. Details can be found on the IABC Toronto website.

03:33 Terry introduces a comment from Keith McArthur of com.motion and Veritas.

03:51 Keith McArthur leaves a comment about Inside PR #138 regarding PR Nightmares.

08:29 Terry Welcomes us to PR 2018, where Inside PR looks at Public Relations 10 years in the future.

08:48 Terry breaks the discussion down into 4 categories.
1. Media Relations
2. Social Media
3. Events, Stunts and Guerrilla PR
4. Stakeholder/ Interest Group Relations or Alliance Building

09:18 Julie discusses what she believes will happen to media relations in the future.

12:27 Dave discusses his thoughts on the future of media relations.

16:53 Dave begins the discussion on what social media will look like in 10 years.

29:03 Terry discusses where special events, stunts and guerrilla PR will be in 10 years.

29:49 Dave talks about the future of events, stunts and guerrilla PR.

32:29 Terry discusses the future of Stakeholder Relations.

35:57 Terry, Dave and Julie discuss where they will be in 10 years.

36:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business.

Show Notes

00:26 Martin opens the show

02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business.

02:58 Martin introduces the first sign: When you love your job but hate going into work

05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot

06:38 Martin discusses the third sign: Taking the little things too seriously

10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency

14:08 Martin discusses the last sign: An entrepreneurial calling

20:09 Martin recaps the five signs you should start your own PR business.

21:20 Martin and Julie close the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.

Show Notes

00:32 Dave introduces the show

01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca

02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?

03:49 Keith gets a dig in at Dave for having issues with last week’s podcast

04:07 Dave references Kate Trgovac

04:53 Dave talks about Joseph Thornley’s  Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog

08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren – developer of the social media press release.

09:52 Dave and Keith discuss the “5 thoughts on the future of PR“:

1. Agencies must become comfortable with the personal branding of employees
2. Agencies need to do a far better job training staff
3. Agencies have to explain to clients that mistakes will happen
4. Agencies must help clients move from reactive to proactive to interactive
5. Agencies must reconsider their core value

40:30 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the notion of PR people becoming the story and how this relates to the online world and welcome comments from Al Croft, Eden Spodek and Roger Christie.

00:26 Dave opens the show.

01:41 Dave reminds us that Inside PR will be doing a live recording at Podcamp Toronto at Ryerson University.

03:21 Dave gives a shout-out and congratulations to Ed Lee who has taken over for Keith McArthur at com.motion.

03:58 Martin mentions that he was has started a Wiki called “Twittionary“, an evolving dictionary on all things twitter, which was based on a post by Shannon Yelland.

04:33 Terry reads a comment form Al Croft.

06:09 Martin introduces an audio comment from Eden Spodek of Bargainista and Community Divas.

06:22 Eden Spodek leaves a comment asking Terry, Dave and Martin to define influencers.

06:55 Martin give his perspective on how he defines an influencer.

07:52 Dave discusses how he defines an influencer.

14:08 Terry introduces a comment from Roger Christie on Online Reputation Management stemming from an online study by Weber Shandwick.

18:30 Terry mentions that Roger has also written a blog post on this topic.

19:04 Dave introduces the show topic: The Notion of PR People Becoming the Story.

23:35 Dave brings up the topic of how this relates to the online world – he refers to a “fight” that occurred on Twitter recently.

25:32 Martin mentions that Ian Capstick has a post encapsulating where things are in terms of this “fight”.

25:40 Martin mentions the ongoing battle between Scott Monty and Jalopnik.

36:21 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis discusses the main differences between agency work and corporate/in-house work within a PR department and welcomes comments from Julia Bae, Shel Holtz and Jermaine Stennett.

00:27 Terry opens the show.

01:36 Housekeeping: Terry reminds us about Third Tuesday Toronto on February 17, with Carol Leaman, the CEO of AideRSS hosting.

02:42 Terry reads a comment from Julia Bae, a PR student at Ryerson University.

06:14 Terry mentions that working with the Canadian Council Of Public Relations Firms, they’ve been getting together with Terry Flynn at DeGroote School of Business at McMaster and developing a few professional development modules for PR.

07:27 Terry introduces a comment from Shel Holtz about including IABC‘s ABC accreditation in the discussion of APR ref: Annette Martell.

08:54 Terry introduces a comment from Jermaine Stennett which provides the topic for today’s show: What is the main difference between agency work and corporate/in- house work within a PR department.

11:18 Terry discusses the agency side.

15:10 Terry talks about the client/corporate side.

20:40 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss Todd Defren‘s post “Don’t Fire Your Agency for Performance (Before Reading This)” and welcome a comment from Sheldon Levine.

00:28 Dave opens the show.

01:09 Dave mentions that Third Tuesday Toronto is taking place on Tuesday February 17. The guest speaker is Carol Leaman, the CEO of AideRSS, the company behind PostRank.

02:18 Dave mentions that Leona Hobbs, who formally worked at Tucows, has accepted a position at Social Media Group as Director of Communications.

03:15 Terry introduces a comment from Sheldon Levine, a student at Seneca College, on IPR #147.

05:05 Terry notes that they will be doing a live recording of Inside PR at Podcamp Toronto which is taking place Feb 21st and 22nd at Ryerson University.

07:58 Martin mentions that he is the APR co-chair for Toronto.

09:05 Martin introduces the topic of discussion: Todd Defren‘s post “Don’t Fire Your Agency for Performance (Before Reading This)“.

20:22 Dave mentions some ways to make sure the agency/team is performing up to expectations.

23:00 Terry mentions the importance of checking in with your clients.

28:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the social media efforts of the Globe and Mail in light of the unveiling of the federal budget and welcome comments from Jody Koehler and Erick Bauer.

00:26 Terry opens the show

01:24 Terry notes that Guy Skipworth has started a blog called “The Big Canadian Picture”.

01:40 Martin mentions that his business partner, Louise Armstrong, who is a certified etiquette expert has launched a blog called “A Call for Class”  which deals with etiquette in communications and in your everyday business life.

02:33 Martin explains that Louise is certified by the Protocol school of Washington.

04:49 Terry mentions that Podcamp Toronto is coming up on Feb 21st and 22nd at Ryerson University and that Inside PR will be doing another live recording there.

05:57 Terry mentions that Donna Papacosta of Trafcom news podcast left a comment.

06:41 Terry reads a comment left by Jody Koehler in Holland.

07:43 Martin introduces a question from Erick Bauer about how to go about building a social network as a student while still respecting the busy schedules of the professionals you’re approaching.

08:56 Martin says, as Joe Thornley mentioned at Talk is Cheap, one thing to do is engage them in the social media space, for example, commenting on their blog.

10:04 Terry discusses engaging in the social media space, but also the importance of meeting them face to face.

12:37 Terry introduces the major topic for the show: The social media efforts of the Globe and Mail in light of the unveiling of the federal budget.

24:28 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the next steps for journalists who have been laid off and how these layoffs will affect the PR profession and welcome a comment from Steve Mullen.

Show Notes:

00:27 Terry opens the show.

00:54 Terry and Dave introduce a comment from Steve Mullen of EndGame PR in Richmond, Virginia.

01:29 Steve Mullen comments on the proper length for podcasts.

02:42 Terry discusses his thoughts on the length of podcasts.

03:51 Martin discusses length of podcasts.

04:31 Dave talks to length of podcasts.

10:07 Terry introduces the discussion topic for the show: How will the layoff of journalists affect those in the PR profession and the journalists themselves.

11:52 Martin discusses the question of where journalists will go.

14:20 Terry talks about journalists crossing over to PR.

15:20 Dave discusses journalists crossing over to PR.

18:23 Terry discusses what life will be like for the journalists who are left at their companies.

22:16 Dave discusses how this changes everything in the PR world.

22:05 Martin discusses how this changes things in the PR profession in terms of things moving online.

29:56 Terry closes the show.

30:10 Terry mentions that next week there may be an interview with Guy Skipworth.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how podcasting fits within the context of public relations.

Show Notes:

00:27 Terry opens the show.

00:57 Terry introduces a comment from Cindy Kroeger about our Twitter discussion from IPR #143.

04:34 Dave introduces the major topic for discussion for the show: podcasting and public relations.

33:20 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli discuss Ira Basen’s comment on IPR #142′s discussion about the ethics/etiquette of live tweeting a speaker and then switch gears to focus on a listener question about how to deal with conflicting clients.

And we bid a sad farewell to our beloved co-host, Julie, who takes leave of Inside PR after this episode.  We’ll miss you!

No complete show notes this episode due to the Christmas break.  Blame Dave.