client side — Inside PR

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Here we are with our second show on the FIR podcast network.

And this week, we’re not talking about Toronto Mayor Ford’s – er…rather unique – approach to communications. That will come soon.

Gini introduces our topic, which she found via the Vocus content suite she’s testing out; a story about how Visa fired its PR agencies and took the work in house.

Is this a trend?
Gini hopes this won’t continue, but thinks there’s a chance it might. So she’s looking for more signs and wonders if other larger corporations will follow suit or not.

Joe references Dell’s experiment with a purpose-built agency that they started and then abandoned. He doesn’t believe the move to in-house is going to be a trend because agencies bring a broad outside approach, ideas and creativity that is a benefit for clients.

Martin agrees and says the external viewpoint offers a fresh perspective you may not have considered and gives the example that often times what seems like big news to a client may not be to the world and it’s an agency’s job to offer solid counsel and say the things you may not want to hear.

Agencies can also provide insights and analytics that help clients understand whether or not a campaign is a success and why.

We also talk about Twitter’s new Custom Timelines, content streams where you can follow a topic or hashtag and embed the feed on your website or blog. It’s something you could do on Hootsuite within the platform, but now on Twitter, it’s a publicly sharable feed.

********************************************************************

We’d love to hear your thoughts.

Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is part of the FIR Podcast Network.

Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss all things Twitter.

00:27 Terry opens the show.

01:22 Terry announces that he spoke at the Canadian Public Relations Society (Hamilton Branch) Pinnacle Awards dinner last night.

02:12 Terry mentions the immense amount of major media coverage Twitter has received in the past month.

03:22 Terry introduces the show topic for this week: the “usability” or pros and cons of Twitter on the agency and client side of public relations.

04:07 Dave and Marin have an in-depth discussion about how they use Twitter and what they like, or don’t like, about the tool.

18:02 Dave discusses the etiquette of following and being followed on Twitter.

20:55 Martin suggests that a tipping point with Twitter usage may be when a user goes from using the Twitter.com interface to using an application like Tweetdeck or Twirl.

24:49 Terry shifts the conversation to a discussion of how some organizations are using Twitter, with examples of how Twitter can work for the clients of PR agencies.

32:49 Dave talks about how successful Twitter can be at building professional relationships, citing his relationship to Antonia Zerbisias as an example.

34:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.