Inside PR 464: Is the news media too weakened to do its job?

We’ve entered a new era, a whole new world, an alternate universe. And Gini DietrichMartin Waxman and Joseph Thornley focus this entire episode on the implications of the approach to media relations (and truth) being taken by the New President and the ability of today’s weakened news media to play their important counterbalance role in relation to Power.

Sources that we found useful for this:

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 454: Are you a romantic or a stalker?

Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast.  

#IPRMustKnows

Martin Waxman’s Social Media Marketing for Small Business is on Lynda.com

Yes, this is a shameless plug. But since it’s Joe writing this, Martin doesn’t have to be embarrassed. In fact, I think Martin is as smart about social media as anyone I know. And now Martin is sharing this knowledge on Lynda.com. Martin tells us about his trip to California to record a video course, Social Media Marketing  for Small Business.

Buzzfeed News isn’t entertainment

Buzzfeed separated its Buzzfeed news operation from the Buzzfeed entertainment operation. Prelude to a possible sale of Fuzzfeed News. Buzzfeed News Editor-in-Chief Ben Smith says no.

WhatsApp shares user data with Facebook

As happens so often with privacy concerns, after an initial spate of bad press, public protestations about Facebook’s decision to share user data from WhatsApp with Facebook seems to have died down. Our concern with privacy is something that spikes occasionally. But then we put it out of mind as we enjoy the experience of social media.

Wired tells us about teens and social media

A few things in Wired’s profile of teens and social media caught Gini’s eye. There are a lot of do’s and don’t’s. It’s not about understanding young people. It’s about looking at the social mores being established by a cohort that doesn’t have the baggage of previously shaped expectations and behaviour, a cohort that can lead the way in assessing new channels and defining norms of behaviour on them. As Martin says, “One generation’s romantic is another generation’s lurker.” (Apologies to John Cusack.)

The NY Times on Facebook

Liz Spayd, The New York Times Public Editor, recently offered her take on the content that The Times has been creating for Facebook. In her analysis, Facebook Live: Too Much, Too Soon, she states

“…here’s the problem. After watching countless hours of live video in the past few weeks, I have hit upon many that are either plagued by technical malfunctions, feel contrived, drone on too long, ignore audience questions or are simply boring, by I imagine most anyone’s standards.

“Too many don’t live up to the journalistic quality one typically associates with The New York Times.”

This leads Martin, Gini and I into a discussion of the nature of content appropriate to social media. It’s not always going to stand up to The Times’ traditional standards. But it will be effective in its new place, for different reasons.

Also worth noting in this article is something I hadn’t seen before. The New York Times has a contract to produce video content expressly for Facebook.

“While the terms of the deal are secret, the transaction requires Facebook to give The Times a guaranteed sum (reported to be $3 million a year) in return for a prescribed amount of video (so far it’s averaging upward of four a day). Neither Times officials nor Facebook would discuss the deal, citing confidentiality. Several other media companies, including BuzzFeed, Huffington Post and Mashable, have also signed on. Their job: to stock Facebook’s pond with high-quality video so it can compete in the rapidly growing market for live-stream video.”

The Times as content creator for Facebook. That’s something different from The Times posting its stories on Facebook. Different even from The Times posting its stories natively on Facebook. It is instead The Times creating content to meet Facebook’s needs. That is different – and worth watching.

Now it’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

 

Inside PR 3.50: Fake Reviewers and the Global Laws

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Recently the New York attorney general’s office conducted a year-long sting to find people who are posting fake reviews online in exchange for money.

What they found is there were 19 companies paying anywhere from $1 to $10 per positive review posted. They fined the organizations a combined $350,000 for the unethical work.

Michael Lasky, an attorney who specializes in PR firms, wrote about the undercover operation and provided four lessons for PR professionals, in a recent PR Week column.

The warning is clear: While the sting only looked at SEO firms, PR could be next.

So what does it mean for PR firms?

We already know Wikipedia is adamant against PR professionals posting anything in there on behalf of their clients, unless it’s clearly disclosed. And, ProPublica just came out against the New York Times for not disclosing who helped them with the President Putin editorial (hint: It was Ketchum).

So where is the line?

We know what is black (fake reviews, astroturfing, whisper campaigns) and we know what is white (honesty, transparency, disclosure). But what about the grey?

Say you work for a multi-national company that has offices around the globe. You write a blog post and ask your colleagues to share it on their social networks.

Is that ethical?

Or you have clients who produce content and you ask your team to comment on it and share it.

Is that ethical?

Is it realistic to expect the New York Times or the BBC to disclose the PR firms they worked with on the stories that had some outside influence?

This week’s episode covers these issues and how to tow the grey line.

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We’d love to hear your thoughts.

Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Inside PR #180 – Wednesday, November 25, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, David Jones and Martin Waxman discuss the major differences between public relations and publicity.

00:27 Martin opens the show.

01:39 Martin opens a discussion based on a headline he saw this weekend on the New York Times.

21:23 Dave opens the -30- segment.

25:39 Dave closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.