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Owen Lystrup has called in with an answer for Chris Clarke’s iPod/iTunes frustrations. (By the way, there is a great site for iPod junkies that has answers, reviews, etc. for just about everything you can imagine related to iPod. Check out www.ilounge.com.)
Owen also notes that you have to be knowledgeable about a whole lot of things in the agency business. Ain’t that the truth!
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Mitch Joel drops in with a “car-cast” for a couple of thoughts on his co-hosting gig on IPR #15.
Mitch and I broke the time record with our free-form discussion and I had to leave two meaty segments on the cutting room floor to keep the podcast a respectable length. One interesting segment covered Mitch’s dabbling in Second Life and where he sees possibilities for an interesting business/communications tool. The other segment was about educating the next generation of communicators in the world of social media.
Mitch has offered to resurrect them for a segment on his podcast and I’ve been toying with the idea of packaging them up as special editions of IPR.
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This week on Inside PR, David welcomes Mitch Joel from Twist Image and the man behind the Six Pixels of Separation podcast as co-host in Terry’s absence. Mitch and David talk about a variety of social media matters, with podcasting being central to each of their topics for discussion. Let us know what you think of Mitch as a guest co-host. Send us a comment through the comment line (206-600-4741), [email protected], or leave a comment here to the show blog.
You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.
Show Notes
00:40 David introduces this week’s co-host, Mitch Joel
01:07 David introduces Terry’s segment
01:45 Terry steps into the confessional and talks about his struggle with the task of delegation
05:20 Terry re-introduces his favorite segment, “PR Words to Banish”. This week word: “comprise”
06:18 Terry bids everyone adieu and vows to return for next week’s show
06:42 David invites listener comments to the comment line (206-600-4741), the show blog, or to [email protected]
07:18 David asks co-host Mitch Joel for an explanation of how he came to be a star in the social media scene
07:46 Mitch confesses that his first gig came in 1989 when he interviewed Tommy Lee of Motley Crue, talks about how he got involved in the dotcom boom and bust, and how Twist Image was founded
10:31 David asks Mitch how he characterizes Twist Image
12:06 Mitch confesses that Twist Image is not just seeking out clients, but clients are seeking out Twists Image. Mitch has been working on the Internet since the earliest days of the 90s.
13:17 David confesses to being a traditional PR guy, and that his means of finding information is Google
14:55 David talks about transparency in the PR world and how social media is helping bring everyone together
16:12 Mitch says that it’s just as important to be podcasting as it is to figure out how to do it from a technical standpoint
18:00 David suggests that people interested in the space of podcasting should go out and get their hands dirty and do it themselves.
18:45 Mitch brings up his very first episode of Six Pixels of Separation, which is an example of someone trying out podcasting for the first time. He mentions that his latest guest was CC Chapman.
20:03 David says that podcasters are their own harshest critics, and talks about the artificiality of producing a podcast of the same length on the same day every week
22:12 David brings up the mesh conference in Toronto from this past May
24:00 Mitch talks about his 7-hour presentation for the Canadian Marketing Association called “Blogs: A Marketers’ Secret Weapon”, and brings up that he recently started listening to Adam Curry’s Daily Source Code
25:00 Mitch says he found the new talk radio, and it’s called podcasting. He says he wouldn’t call himself a podcaster just yet, but that he appreciates the immediacy of the podcasting medium
27:40 Mitch likes the fact that there is not much gear needed to be podcasting. It becomes about quality content rather than quality production
30:10 David brings up Chris Clarke. He and Mitch talk about his blog, and Mitch says about Clarke, “He did it, and he got it”.
31:30 Chris Clarke’s weekly segment
34:20 David introduces and reads Chris Clarke’s former classmate Megan Zinn’s comment to the show blog
36:15 David closes the show and invites listener comments to the comment line (206-600-4741), the show blog, or to [email protected]
36:34 David thanks Mitch for co-hosting and invites listeners to check out his podcast
Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
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Colin McKay comments on the fact that ad agencies and interactive firms are getting the jump on PR firms in offering social media consulting services.
(Colin intended this comment for IPR #15, but it came in after we recorded the podcast…we’ll get it in on IPR #16).
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First, apologies for the late arrival of this week’s episode.
Second, starting next week, the show will be posted on Tuesday mornings rather than Monday mornings.
Also, with Terry absent next week, Mitch Joel from the Six Pixels of Separation podcast will be co-hosting with David.
Show Notes
00:27 Terry opens the show and invites listener comments to the comment line (206-600-4741), the show blog, or to [email protected]
01:20 Terry brings up housekeeping items: the show will now be posted Monday nights at midnight instead of Sunday nights at midnight
02:00 Terry will not be co-hosting next week’s episode. In his place, Mitch Joel will join David as co-host. Thanks to Mitch for filling in for Terry.
03:00 David introduces Eric Schwartzman of the On The Record Online’s comment on Inside PR #13 about branding of social media inside agencies.
7:08 Terry and David discuss Eric’s comment
9:42 Robert French supports posting comments as they arrive on the blog page
10:42 Terry mentions the latest special edition of Inside PR with Andrew Laing. K.D. Paine has recommended it to her readers. David brings up having met K.D. in Toronto recently.
13:25 David brings up Podcasters Across Borders and Terry talks about his time at the conference in Kingston, Ontario.
16:10 David and Terry discuss a post on Steve Rubel’s blog about John Edwards’ speech at Gnomedex.
19:45 Terry brings up Canadian Prime Minister Stephen Harper’s bare-bones podcast.
22:12 Terry brings up the Nokia blogger-relations program done by Matchstick, a word-of-mouth marketing company. There is some discussion as to how Matchstick could have done a better job communicating with the blogosphere. David points to Darren Barefoot and Boris Mann as examples of bloggers who were recruited but chose not to participate.
32:14 Amy Cole comments on Chris Clarke’s segment from Inside PR #13
33:33 Chris Clarke contributes his weekly segment
35:20 Terry identifies with Chris’ segment and shares a story of his own from circa 1988
36:40 Terry invites comments to the blog page, comment line, or via email to [email protected]
37:35 David closes the show and looks forward to Mitch Joel co-hosting next week
Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
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Amy Cole phoned the comment line to give us her view on Chris Clarke‘s fear of missing a clip that featured one of his clients.
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Show Notes
In this Inside PR Special Edition, Terry and David have a half-hour discussion with Andrew Laing, the President of Cormex Research.
00:12 Terry and David talk about their guest Andrew Laing and measurement.
01:42 Andrew Laing discusses his company, Cormex Research.
04:10 Andrew talks about how Cormex Research was founded.
05:19 David asks Andrew what makes Cormex Research stand out from the competition.
09:08 Terry talks about the output of a program and the outcome of a program – he thinks too many in the PR world focus on output rather than outcome.
12:10 Andrew brings up ROI and thinks PR people use it incorrectly.
13:39 David brings up Marketing Mix, and asks for Andrew’s thoughts on it.
15:08 David brings up advertising and MRP, which he contributes to for the CPRS.
18:30 Andrew brings up the issue of the multiplier to compare PR to advertising value.
20:30 David talks about the inequality of PR and advertising, and talks about the value of word of mouth and “talk” value.
23:30 Andrew believes that technology is not where advances need to be made. He thinks methodology is more important than technology.
24:40 Andrew talks about Cormex and their monitoring of social media.
28:00 Andrew closes by talking about what he invites his clients to think about.
28:48 Terry thanks Andrew and ends their discussion.
29:18 David and Terry go into the costs of measurement after their discussion with Andrew.
33:00 Terry invites listener comments and closes the show.
Background on Andrew Laing
Over the last fifteen years, Andrew has built Cormex into Canada’s leading media analysis company. As a pioneer in introducing standards and measures for public relations and communications in this country, Andrew has developed ongoing media measurement studies for hundreds of Canada’s top organizations. His current client list forms a Who’s Who of the country’s leading private, public and non-profit organizations, including BCE, RBC Royal Bank, Suncor, Health Canada, the University of Toronto, CBC, Ontario Power Generation, Mackenzie Financial, Scotiabank, Toronto Sick Kids Hospital, Ontario Teachers’ Pension Plan, Heart and Stroke Foundation, and many others.
Andrew holds a B.A. from the University of King’s College, an M.B.A. from Royal Roads University and is currently completing his Ph.D. (ABD) in communications studies from York University. Andrew is a frequent speaker, writer and collaborator on media research in Canada and abroad.
Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.
I’ve never really understood how the PubSub PR list actually works/worked, but I did know that it felt better to be higher up the list than lower.
Now, there has been lots of talk of PubSub’s financial problems lately and there is the fact the list hasn’t been updated since June 20th, but none of that negates the fact that for a brief, shining moment the Inside PR blog was at the top of the list.
We’re proud to be number 1…whatever it means. (If anyone knows, please tell us!)
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The Spinfluencer, Eric Schwartzman, weighs in on the discussion we had about the branding of social media expertise within agencies.
If you haven’t checked out Eric’s “On the Record…Online” podcast, you don’t know what you’re missing. He has had some amazing interviews with some very interesting media and PR people.
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Well, IPR #13 is closer to 30 minutes than we were last week, but at just over 38 minutes, we’re still over our half-hour target. With a load of comments and news items this week, we were bound to go long. Let us know what you think about the length of the show. Our instinct is to aim for 30 minutes but to let the content itself be the final arbiter. We’d be grateful for your views on the matter.
On to IPR #13. This week our discussion topic in the latter part of the show is whether or not PR firms should separately brand their social media expertise as High Road Communications announced this week they would.
You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.
Show Notes:
00:27 David Jones opens the show and invites comments to our comment line 206-600-4741, the IPR show blog, or to [email protected].
01:31 David introduces a comment from Glen Myles in Singapore about a new podcast called The Panel.
03:35 Terry reads a comment from Erik Deutsch a principal of the ExcelPR Group in Los Angeles.
04:25 Terry sets up an audio comment from Bryan Person who has recently started a great PR podcast called New Comm Road.
09:28 David introduces an audio comment from Terry’s colleague Joseph Thornley of the ProPR blog.
12:26 Terry talks briefly about David Phillips and his interesting approach to lecturing his students on social media. Check out his podcast/blog/lecture.
13:48 David and Terry discuss McMaster University‘s new Masters in Communications Management starting this fall. Terry reports briefly on his visit to Queen’s University and his meeting with the Associate Dean of the MBA program about more effectively integrating communications/PR in the curriculum.
17:17 Terry talks about the Podcasters Across Borders conference in Kingston where he recorded his end of IPR #13 via Skype.
20:05 Terry notes that C.C. Chapman could not make it to Podcasters Across Borders so the much anticipated Inside PR–Managing the Gray mashup will have to wait, but we will do it sometime.
20:52 Terry mentions that Thornley Fallis Communications has a new blog called PR Girlz written by a number of the women at TFC. Welcome to the blogosphere.
21:21 David and Terry tackle the show’s major topic of discussion: High Road Communications‘ decision to brand their social media expertise separately as Vox. There was some controversy in the blogosphere about using the name Vox as it is already used by another social media firm. Debate ensues.
32:52 Terry introduces Chris Clarke’s regular segment chronicling his transition from PR student to agency account coordinator.
36:41 Terry invites comments on the show’s length or on any other topic to the Inside PR blog or to [email protected].
Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.