Inside PR #100 – Tuesday, February 26, 2008

• • Agency Life, gary schlee, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site or leave us a comment on the Inside PR blog.

This week on Inside PR, Terry and Dave celebrate their 100th episode in front of a live audience of corporate communications students at ‘Centennial College‘. Get it? Centennial?

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Show Notes

00:40 Terry introduces Inside PR’s special 100th episode live at Centennial College.

01:05 Terry apologizes for the sound quality last week.

02:09 Jon Hoel from PR Junction and his friend Kurt send in a shout-out to Inside PR.

05:20 Michelle Sullivan calls in with a comment about the launch of Third Tuesday Montreal.

08:08 Terry and Dave remind listeners that Chris Clarke sent in the Inside PR Blooper Reel and to keep an eye out for it on iTunes (pretty funny).

09:13 Dave talks about why they’re at Centennial College to mark the occasion and thanks Gary Schlee for coming up with the idea.

11:27 ‘Bonnie’ has a question about the relevancy of social media to the budding PR practitioner.

18:50 Paul Jenkins asks Terry and David about practical applications and case studies of social media initiatives being successful for organizations.

25:08 ‘Sarah’ asks a question about the challenges PR graduates will face on their first job.

31:14 ‘Shannon from semester 2’ asks about how to find a job.

35:12 Joe Chawla asks about the ‘ideal’ level of engagement that students and PR practitioners should have with new social media tools.

38:57 Kristen Zemlak asks about how transparency in social media is affecting ethics in public relations.

42:50 Rick Weiss asks about how to recover your brand and reputation once you’ve blown it in the blogosphere.

48:15 Inside PRoper English – ‘uninterested’ vs. ‘disinterested’.

49:45 Terry thanks the audience and Gary Schlee and signs off.

Inside PR #99 – Tuesday, February 19, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave goes deep and behind-the-scenes with Melanie Kurzuk from CNW (Canada News Wire).

Show Notes

00:25 Terry introduces the show.

01:14 Terry talks about the new GM Green by Design podcast.

02:18 Dave announces that he has a new podcast called Shill co-produced that he co-produces with Doug Walker.

04:08 Dave and Terry discuss their plans for the 100th episode of Inside PR.

07:30 Tom Reidt writes in with a comment.

09:30 Megan Ramsay also writes in about her experience finding a PR job.

12:44 Mike Keliher writes to ask that Terry and Dave keep Inside PRoper English on the show.

13:59 Dave introduces this week’s special interview with Melanie Kurzuk from CNW. She’s Senior Vice President of CNW’s News and Information Technology Divison.

36:18 Dave and Melanie talk about Social Media Releases.

41:44 A mystery listener writes in to comment on last week’s Inside PRoper English segment.

45:00 Inside PRoper English: all together vs. altogether.

48:50 Dave signs off.

Inside PR #98 – Tuesday, February 12, 2008

• • Agency Life, Inside PR, Podcamp Toronto, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and Dave welcome a comment from new listener James McNally regarding ethics in PR and discuss what kind of education PR firms are looking for.

Show Notes

00:26 Dave introduces the show.

00:59 Podcamp Toronto promo.

02:20 Announcement: Dave talks about Dave Forde‘s new blog PR in Canada which launched this week. New contributors are welcomed and wanted.

03:47 Terry and Dave discuss the 100th episode of Inside PR set to air February 26, 2008.

08:35 Terry tells us about his trip to Las Vegas.

09:28 An email comment from James McNally about ethics in PR.

10:57 Topic of discussion 1: Ethics in PR.

Terry and Dave revisit experiences in the past involving ethical decisions in the past and reference Astroturfing, “Clean Coal” and Thank you for smoking by Christopher Buckley (the book and the film.)

20:45 Topic of discussion 2: What education are PR firms looking for?

In the style of Inside the Actors Studio, Dave asks Terry a series of questions as he recalled them from the two students of PR who had left comments earlier in the week.

33:31 Inside PRoper English: The redundancy of “advance forward”.

35:55 Terry wraps up the show.

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.

Inside PR #97 – Tuesday, February 5, 2008

• • Inside PR, PR, Show Notes, Shownotes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and Dave talk about social media tools and discuss whether or not social media is a prerequisite for a PR student to be hired.

Show notes

00:26 Terry introduces the show.

01:03 Terry discusses his trip to McMaster University where he spoke to an MBA class on social media.

04:40 Dave shares his interesting Facebook experience.

07:02 Podcamp Toronto promo.

09:40 Topic of discussion 1: Social media tools and you.

15:37 Dave discusses barriers to social media tools.

22:12 Topic of discussion 2: Is social media activity a prerequisite for PR students to be hired?

22:48 Inside PRoper English: The difference between e.g. and i.e.

30:58 Dave wraps up the show.

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.