Inside PR #104 – Tuesday March 25, 2008.

• • Comments, Elizabeth Hirst, Inside PR, Media relations, PR, Show Notes, social media, Uncategorized

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Comments? Send us an email to [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blueberry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss what happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their story across in an accessible and accurate way?

Show Notes

00:30 Terry introduces himself, the panel and the show.
01:05 Terry welcomes Martin Waxman to the panel.
2:05 Terry announces that Inside PR #106 will be recorded live at the Third Tuesday Social Media Meet Up in Toronto on April 2, 2008. Location TBA.
3:50 Comment from Paul Jenkins in response to last weeks’ topic, Ethics & PR.
6:44 Comment from Elizabeth Hirst on the PR & Ethics debate.
12:33 Martin introduces today’s topic – What happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their client’s story across in an accessible and accurate way?
23:53 Panel weighs in on topic and suggests PR practitioners employ creative and non traditional approaches to to both communicate their client’s story and respond to traditional media.
31:05 Terry thanks the panel and signs off.

Producer’s Note: The change in this podcast sound quality is due to the shift in form for Inside PR. Our theme music is Streetwalker by the CJacks and is from the Podsafe Music Network. Roger Dey is our announcer. This week’s episode was produced by Karen Nussbaum.

Inside PR #103 – Tuesday, March 18, 2008

• • Agency Life, Ethics, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Martin Waxman and Keith McArthur discuss ethics in PR. They welcome comments from Mitch Joel, Sallie Geotsch, Joseph Thornley and Bernard Goldbach.

View Bernard’s video here.

Show Notes:

00:33 Terry, Martin Waxman and Keith McArthur introduce themselves and the show.

01:00 Terry informs listeners that Dave is sick this week and will not be part of the show.

3:24 Comment from Mitch Joel of Six Pixels of Separation.

5:04 Terry reads a comment by Sallie Goetsch.

6:31 Terry talks about the video that Bernard Goldbach sent over from Ireland and they will post it on the Inside PR blog.

7:44 Joe Thornley comments on PR Ethics: How do we feel if our profession is sometimes held in low esteem? For example, PR and the tobacco industry – where do we draw the line?

8:59 Terry starts off this week’s discussion about the both professional and personal ethics of working for controversial and questionable companies.

31:07 Terry thanks the panel and signs off.

Producer’s Note: The change in this podcast’s sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a ‘biscuit tin’.


Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

Inside PR #102 – Tuesday, March 11, 2008

• • Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry speak with Keith McArthur and Michelle Sullivan about going ‘off the record’.
Show Notes

00:29 Dave introduces himself, the panel and the show.

01:13 Terry welcomes Michelle Sullivan to the show.

03:00 Keith McArthur starts off this week’s discussion about whether or not clients should go ‘off the record’. Cousins of ‘off the record’ include: embargoes, ‘no comment’ and the brown envelope.
27:00 The panel weighs in on the new social media reality and how the rules of going ‘off the record’ are different in the blogosphere.
37:47 Terry thanks the panel and signs off.

Producer’s Note: The change in this podcast’s sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a ‘biscuit tin’.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week’s episode of Inside PR was produced by Kyra Aylsworth.



Inside PR #101 – Tuesday, March 4, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry usher in a new era with a new podcast format.

Show Notes

00:29 Terry introduces the show.

01:13 Dave and Terry usher in a new era with a new podcast format.
03:00 Dave asks today’s panel members to introduce themselves.

Julie Rusciolelli from Maverick PR

Keith McArthur from Veritas’ com.motion

Martin Waxman from Palette PR

04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College.
07:02 The panel weighs in on the first main topic of today’s episode – Ethics and Reputation in Public Relations.

24:20 Keith kicks off today’s second main topic – Michael Bryant, YouTube and Government’s use of social media.

41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you’d like to bring it back.

41:45 Criteria for being on the new Inside PR panel and Dave signs off.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week’s episode of Inside PR was produced by Kyra Aylsworth.