Inside PR 2.22 – Wednesday, September 29, 2010

• • canadian podcasting, Comments, Ethics, Inside PR, Media relations, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

0:26 Martin opens the show.

1:53 Martin announces that they will not being talking about New Twitter this week because a more current topic came along.

2:09 Martin shares a listener comment from Barbara Nixon about last week’s show and how she’s encouraging her students to listen.

2:53 The second comment comes from Mia Salituro who writes a blog about networking. She shares some tips for students around building your personal brand.

3:57 The last comment comes from Martin’s colleague at Energi PR, Sean Bailey. Sean asks what Martin, Gini and Joe’s stance is on “liking” or “following” a client’s competitor on Facebook and Twitter? Is it a form of monitoring, or is it different because it’s a public display of liking the competing brand? Martin ties Sean’s question into the recent Netflix ethical breach.

5:22 Gini answers Sean’s question and shares her perspective on the matter and she, Martin and Joe discuss.

14:33 Martin says that he hates the term “pr stunt”.

14:42 Gini shares why she’s not a fan of the term either.

16:10 Gini talks about a recent chat she participated in that connected bloggers with PR professionals that could offer them advice. Gini dispelled the rumour that PR firms only pay attention to A-list bloggers. It’s the job of the PR professional to find bloggers who are influential in their specific community or niche.

23:11 Martin says that as communicators, it’s important to read a lot of blogs and a lot of different kinds of blogs.

27:45 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.21 – Wednesday, September 22, 2010

• • News, PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe start the first show of the fall season with a discussion about various newsworthy and interesting topics.

0:26 Martin opens the show.

2:37 Joe brings up the incident where Air Canada damaged the wheel chair of a young boy and how Air Canada did not respond to it on Twitter. However, they have been making progress with @actoptier.

4:02 Martin shares a listener comment from Sharrilynne  Starkie. She agreed with all the advice Martin, Gini and Joe gave students but wanted to suggest another RSS reader, BlogBridge.

4:38 Martin kicks off the first episode of the fall with several news items and topics of discussion.

5:28 Gini starts off with the first item: Interviewees should always have questions for the interviewer. She suggests checking out John Heaney’s video about how to ask questions in an interview.

8:08 Gini shares the second topic: Should we use time on a plane to work or relax? She references Craig Jarrow’s 8 Ways to get Work Done on a Plane.

10:40 Gini brings up her last topic: Are we having natural conversations?

15:30 Joe shares his three topics. The first is anonymity in comments, inspired by an incident in PEI that led CBC to ban anonymous comments and require commenters to sign up before they can post one.

18:48 Joe shares his second topic: did social media kill RSS? He talks about a Neiman Labs blog post that discusses the debate.

21:20 Joe’s last topic: Does social intent determine if social networking tools succeed or fail? Fred Wilson thinks so.

24:08 Joe adds one last news worthy topic: Cranky Geeks is shutting down.

26:42 Martin jumps in with a few news worthy topics of his own. This first being about BCE’s purchase of CTV.

31:07 Martin shares his last topic: There is a social media learning curve.

32:37 Joe wants to know if you are using the new Twitter, how are you using it?

34:28 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.20 – Wednesday, September 15, 2010

• • canadian podcasting, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe kick off the new school year with a discussion about the social media tools every new PR student needs.

0:26 Martin opens the show.

1:43 Joe mentions that it’s the beginning of a new school year and that Martin is teaching again at McMaster’s PR program.

2:44 Martin kicks off the discussion about this week’s topic: social media tools every new PR student needs.

3:03 Joe shares the first tip: remember there is only one you and be consistent with how you present yourself across all mediums.

4:40 Joe reminds students to build a professional profile from day one.

5:40 Gini gives some advice for students who are hesitant to start a blog.

7:37 Martin points out how important it is to be careful about what you post online.

8:28 Joe stresses the importance of communicating and engaging.

11:26 Joe shares the 3 places students need to be to build their online profile: a blog of their own, Twitter and LinkedIn.

14:56 Martin says students need to have a good RSS reader to organize all their feeds and stay current.

16:05 Gini adds that she always asks interviewees about the last book they read, magazines they read and blogs they subscribe to. It’s important to be well read.

20:00 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.19 – Wednesday, September 8, 2010

• • Agency Life, Inside PR, measurement, PR, Shownotes, Summer Archives

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe discuss Terry Fallis‘ new book, The High Road, why measurement matters to Third Tuesday and how to deal when employees leave.

0:24 Martin opens the show.

1:00 Martin announces that Terry’s new book, The High Road, will be launching today!

1:44 Joe adds that if you pick it up, to do so in the e-book form.

4:33 Third Tuesday Toronto is kicking off it’s 5th season will a full-day conference, Third Tuesday Measurement Matters.

7:03 Gini mentions she recently saw Tony Hsieh from Zappos speak.

8:20 Martin introduces this week’s topic: how to deal with an employee leaving. He shares his story about his business partner, Louise Armstrong, making an exit from PR.

12:03: Joe asks Gini if she’s lost a main partner before.

13:40: Joe shares his perspective.

23:19 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.18 – Wednesday, September 1, 2010

• • canadian podcasting, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe return from their vacation and discuss books, the publishing industry and how the way we read might differ entirely next summer.

0:26 Martin opens the show.

1:10 Martin apologizes that they missed last week’s episode.

1:41 Martin shares a comment from Danny Starr about ghost blogging.

2:47 Gini introduces this week’s topic: will social media change traditional book publishing? The topic was inspired by Seth Godin’s decision to abandon traditional book publishing.

3:52 Gini wonders if traditional book publishing is dying, needs to evolve or if Seth Godin can get away with it due to all his best sellers?

5:40 Martin thinks traditional book publishing needs to be shook up.

10:15 Joe says that due to links in digital content, we’ve stop reading in a linear fashion.

15:00 Martin points out that textbooks that are republished with updates year after year would benefit from an electronic format.

19:35 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.