Inside PR 2.26 – Wednesday, October 27, 2010

• • canadian podcasting, Inside PR, measurement, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Gini and Joe talk about monitoring comments and how that may effect the conversation.

0:29 Joe opens the show.

2:00 Joe talks about this week’s topic: comment moderation. It was inspired by Shel Holtz wondering if moderation is worthwhile?

2:52 Gini doesn’t agree that comments should be moderated. She tells us why.

6:00 Joe explains how self-promotion and the creation of a personality effects conversation.

6:50 Joe believes that his readers expect him to curate the comments on his blog for quality. He wonders how it can be done without moderation?

7:50 Gini doesn’t want to moderate comments and likes that readers engage in conversation with one another in the comments.

10:50 Joe says that comments are what a discussion is all about and they should be stimulated and tended to at times.

11:16 Joe addresses the municipal elections that took place in Ontario on Monday night and Twitter’s negative reaction to Toronto’s new mayor.

14:52 Joe quotes Dave Jones’ tweet and says that the popular opinion on social media networks isn’t necessarily representative of everyone.

15:11 Gini adds to this point by referencing the Gap logo scenario where there was uproar about their new logo online, but a survey showed that only 17% of their customers were actually aware of this logo change.

15:59 People on social media are very vocal but they’re not necessarily representative of the majority.

16:18 Joe closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.25 – Wednesday, October 20, 2010

• • Comments, Inside PR, Media relations, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Joe talk about how the media landscape is changing online.

0:28 Martin opens the show.

1:54 Martin introduces an audio comment from long-time listener, Jody Koehler, founder of Coopr PR in the Netherlands. Jody comments on his own use of Twitter.

3:44 Joe agrees with Jody about the power of Twitter and how it transcends geography.

4:40 Joe encourages listeners to share both audio and video comments on the Inside PR Facebook Group.

5:15 Martin announces this week’s topic: further changes in the media landscape. He comments on how the Toronto Star is now including content from the NY Times.

7:30 Joe mentions The Globe and Mail’s recent revamp and how it ties in with what Jeff Jarvis is saying about publicness.

10:15 Joe adds that papers are taking steps to monetize content online.

12:00 Martin shares an observation from Matthew Ingram, the former community manager at the Globe and Mail.

13:00 Joe notes that newspapers are having the same problem as bloggers with articles posted online – the conversation is moving away from the source. Joe wonders about the implications this has on public relations.

15:03 Joe believes that if you want to deal with the media these days, it helps to follow reporters and have them follow you and be able to offer something of value.

19:00 Martin suggests discussing the future of publishing in a future episode.

19:30 Joe recommends checking out Jeff Jarvis’ recent video on Buzz Machine about publicness and how it will effect the future of newspapers.

20:35 Martin closes the show


Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Join us at the Inside PR Podcast Facebook Group

• • Inside PR

Facebook is hard wired for connecting with friends and causes and signalling affinity for them. And there is a huge amount of conversation on Facebook.

So, we’re taking advantage of the new Facebook Groups feature to start an Inside PR Podcast Facebook Group. This is in addition to the @Inside PR Twitter feed.

Already, I’ve realized one immediate benefit of Facebook. It makes creating and posting video comments dumb simple. I’ve posted an introductory video on the Inside PR Podcast group.

It’s not great quality. I created it on the spur of the moment using my iPod Touch. And that’s the first benefit of the new Facebook Group feature I’ve discovered. It makes posting and responding to video comments as easy as writing a test comment.

I’ll be interested to see whether the conversation flourishes in these places. I hope you’ll join Martin Waxman, Gini Dietrich and me there.

Inside PR 2.24 – Wednesday, October 13, 2010

• • canadian podcasting, Comments, Inside PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe talk about the recent changes to Facebook.

0:28 Martin opens the show.

2:25 Martin shares a comment from Yasin Sterling Akgun who asks Martin, Gini and Joe to discuss using blogs for press releases vs. print media.

3:02 Gini shares per perspective on the matter.

6:00 Joe thinks news releases are the best container for authoritative information.

9:15 Martin announces this week’s topic: the new changes in Facebook.

10:08 Gini references how Michael Arrington demonstrated the lack of control over the new group features by adding Mark Zuckerberg to a group without his approval or consent.

13:23 Joe says that since the last few privacy missteps from Facebook, he has cut back on his number of Facebook friends.

16:20 Martin finds it interesting that Facebook keeps introducing opt-out features despite negative reactions to previous opt-out features.

17:02 Joe isn’t as fond of Facebook as he once was.

19:19 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.23 – Wednesday, October 6, 2010

• • Inside PR, Show Notes, social media

Subscribe: Apple Podcasts | Android | RSS

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe talk Twitter. #NewTwitter, that is.

0:23 Martin opens the show.

1:43 Martin announces the topic of this week’s show: Twitter’s new platform.

2:29 Gini tells us how she first started using Twitter.

3:31 Martin shares his introduction to Twitter and how his use of Twitter has changed over time.

6:53 Joe tells us about how he was first introduced to Twitter.

9:12 Gini mentions that she has never used Twitter.com and wonders if Joe and Martin use the website to access Twitter? Gini prefers using TweetDeck and HootSuite.

9:29 Joe uses the new Twitter app for the iPad. He uses TweetDeck on his desktop.

10:48 Martin uses the Twitter website and has gotten #NewTwitter. He does enjoy using HootSuite as well.

12:34 Joe asks if follower count matters?

14:50 Joe wonders if Klout really measures influence?

18:58 Martin asks Gini and Joe what it takes for them to follow people?

24:14 Joe wonders if Gini and Martin use Twitter differently from Facebook?

25:15 Joe asks Inside PR listeners how they use Twitter?

26:25 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.