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When we record our ‘one-track-pony’, Gini, Joe and Martin are all in Toronto and about to watch Gini talk about her new book, Marketing in the Round at Third Tuesday Toronto. Here’s a link to the event Twitter feed on Storify.
The night before Gini was at Third Tuesday Ottawa and the following day, she and co-author Geoff Livingston are at Social Mix 2012. Busy? Why would you ask?
This week’s topic centres on the post Gini wrote about Ryan Holiday’s new book, Trust Me, I’m Lying. Holiday claims he’s a media manipulator. To prove it, he and his assistant conducted a test where they posed as sources and responded to reporters who were looking for experts to quote in articles. Holiday made up lies that were included in various publications. He claimed this demonstrated how few media do their homework and how easy it is to bamboozle them with false information.
The three of us agree this is unethical behavior that casts a shadow on the communications industry and reinforces negative stereotypes about PR that, in the majority of cases, just aren’t true.
Joe says that in journalism and PR mistakes do happen or something falls through the cracks, but that’s the exception and not the rule and that Ryan is a publicity-seeking outlier who’s out to sell books.
The situation reminds Martin of P.T. Barnum, a promoter and publicist (among other things), who would do anything to get attention. But it runs counter to our industry and the ethics many of us practice every day.
Gini contends it’s not unlike the get rich quick schemes that people fall for and wonders if you need to lie to succeed.
Have a listen to our discussion and let us know what you think.
This is our last recording of the summer. But we’re not going on a full hiatus. We’re featuring podcast interviews from PRSA Silver Anvils, Social Capital Conference, PRSA International conference and more. We’ll be back with our regularly scheduled programming mid-September.
So stay tuned… And thanks for listening!
Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.