{"id":1054,"date":"2010-12-01T09:34:24","date_gmt":"2010-12-01T14:34:24","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1054"},"modified":"2010-12-01T09:34:24","modified_gmt":"2010-12-01T14:34:24","slug":"inside-pr-2-31-wednesday-december-1-2010","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2010\/12\/01\/inside-pr-2-31-wednesday-december-1-2010\/","title":{"rendered":"Inside PR 2.31 \u2013 Wednesday, December 1, 2010"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1464\"><audio class=\"wp-audio-shortcode\" id=\"audio-1054-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_231_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_231_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_231_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1054\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter.<\/p>\n<p>This week on Inside PR, <a href=\"http:\/\/twitter.com\/martinwaxman\">Martin<\/a>, <a href=\"http:\/\/twitter.com\/ginidietrich\">Gini<\/a> and <a href=\"http:\/\/twitter.com\/thornley\">Joe<\/a> discuss PR spam and the difference between community and engagement.<\/p>\n<p><strong>0:25 <\/strong>Martin opens the show.<\/p>\n<p><strong>0:48 <\/strong>Martin announces this week&#8217;s topic, based on a suggestion from <a href=\"http:\/\/higher-and-higher.com\/\">Petya Georgieva<\/a> about <a href=\"http:\/\/www.nevillehobson.com\/2010\/11\/14\/extending-the-debate-about-pr-spam\/\">PR spam<\/a>. Petya asks what is social media PR spam and how does it differ from press release spam?<\/p>\n<p><strong>1:59 <\/strong>Gini points out that we talk about how bad it is to pitch to people to journalist and bloggers we don&#8217;t have relationships with, but many professionals still do it. Why?<a href=\"http:\/\/blog.facebook.com\/blog.php?post=452288242130\"><\/a><\/p>\n<p><strong>3:55 <\/strong>Joe feels that hand built lists should be used whenever possible, but that&#8217;s not always possible depending on circumstances.<\/p>\n<p><strong>5:12<\/strong> Gini shares an example of an unsolicited pitch she received from a vice-president at a global agency.<\/p>\n<p><strong>6:15<\/strong> Martin doesn&#8217;t see any harm in asking if someone wants to receive information first. It helps build relationships.<\/p>\n<p><strong>8:03 <\/strong>Joe really likes Martin&#8217;s approach.<\/p>\n<p><strong>9:15 <\/strong>Joe believes a lot of junior practitioners don&#8217;t realize a small number of quality hits is a success.<\/p>\n<p><strong>10:20<\/strong> Martin shares an approach to media relations developed by one of the VPs at energi pr, <a href=\"https:\/\/twitter.com\/#!\/petersonlindsay\">Lindsay Peterson<\/a>.<\/p>\n<p><strong>11:15 <\/strong>Martin asks Gini about audience is on her blog, <a href=\"http:\/\/spinsucks.com\">Spin Sucks,<\/a> who are really engaged.<\/p>\n<p><strong>12:38<\/strong> Gini differentiates between engagement and community.<\/p>\n<p><strong>14:48<\/strong> Joe commends Gini on how she&#8217;s brought together a community on her various social channels.<\/p>\n<p><strong>16:30<\/strong> Martin closes the show.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger    Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/ykashefi\">Yasmine Kashefi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0@inside_pr on Twitter. This week &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,2,3],"tags":[387,950,149,27],"class_list":["post-1054","post","type-post","status-publish","format-standard","hentry","category-comments","category-pr","category-show-notes","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1054"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1054\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}