{"id":1078,"date":"2010-12-22T11:52:45","date_gmt":"2010-12-22T16:52:45","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1078"},"modified":"2010-12-22T11:52:45","modified_gmt":"2010-12-22T16:52:45","slug":"inside-pr-2-34-wednesday-december-22-2010","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2010\/12\/22\/inside-pr-2-34-wednesday-december-22-2010\/","title":{"rendered":"Inside PR 2.34 \u2013 Wednesday, December 22, 2010"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9237\"><audio class=\"wp-audio-shortcode\" id=\"audio-1078-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_234_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_234_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_234_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1078\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter.<\/p>\n<p>This week on Inside PR, <a href=\"http:\/\/twitter.com\/martinwaxman\">Martin<\/a>, <a href=\"http:\/\/twitter.com\/ginidietrich\">Gini<\/a> and <a href=\"http:\/\/twitter.com\/thornley\">Joe<\/a> finish discussing the trends of 2010 in their final episode of the year.<\/p>\n<p><strong>0:30 <\/strong>Martin opens the show.<\/p>\n<p><strong>1:36<\/strong> Joe continues on the discussion by talking about his next trend, the social networking darlings: Facebook, Twitter and YouTube.<\/p>\n<p><strong>3:32<\/strong> Gini references a chart by <a href=\"http:\/\/www.businessinsider.com\/chart-of-the-day-twitter-2010-12\">Business Insider<\/a> that demonstrates how Twitter is being used.<\/p>\n<p><strong>4:00<\/strong> Joe cites two Canadian examples of how Twitter is being used as a newswire of sorts.<\/p>\n<p><strong>6:16<\/strong> Gini brings up the next trend: The PR industry talks about measurement a lot but we don&#8217;t really seem to know how to do it.<\/p>\n<p><strong>7:31 <\/strong>Joe mentions a post by <a href=\"http:\/\/www.web-strategist.com\/blog\/2010\/12\/13\/framework-the-social-media-roi-pyramid\/\">Jeremiah Owyang<\/a> on the subject that he recommends checking out.<\/p>\n<p><strong>8:35<\/strong> Martin doesn&#8217;t think algorithims can explain it all. We need a human perspective.<\/p>\n<p><strong>9:00 <\/strong>Martin talks about a new trend: Too many PR practitioners are focusing too much on broadcasting and not enough on building relationships.<\/p>\n<p><strong>10:06 <\/strong>Joe talks about his final trend for 2010: The drop-off of unique, interesting voices in the blogosphere. He mentions a blog post by Brian Solis <a href=\"http:\/\/www.briansolis.com\/2010\/12\/the-state-of-the-blogosphere-2010\/\">on the state of the blogosphere in 2010 on the importance of blogging.<\/a><\/p>\n<p><strong>13:26<\/strong> Gini fears another dot-com burst with all the Google-Groupon type deals taking place.<\/p>\n<p><strong>16:05<\/strong> Martin announces the last trend of the episode: The reemergence of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Wiki\">Wikis.<\/a><\/p>\n<p><strong>19:40<\/strong> Martin recaps the trends discussed in this week&#8217;s episode.<\/p>\n<p><strong>20:35<\/strong> Martin closes the show.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger    Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/ykashefi\">Yasmine Kashefi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0@inside_pr on Twitter. This week &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,10,2,12],"tags":[387,950,149,27,69,328,946,43,44,45,952],"class_list":["post-1078","post","type-post","status-publish","format-standard","hentry","category-canadian-podcasting","category-inside-pr","category-pr","category-social-media","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-podcast","tag-podcasting","tag-pr","tag-pr-podcast","tag-public-relations","tag-public-relations-podcast","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1078"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1078\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}