{"id":1091,"date":"2011-01-12T11:08:25","date_gmt":"2011-01-12T16:08:25","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1091"},"modified":"2011-01-12T11:08:25","modified_gmt":"2011-01-12T16:08:25","slug":"inside-pr-2-36-wednesday-january-12-2011","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/01\/12\/inside-pr-2-36-wednesday-january-12-2011\/","title":{"rendered":"Inside PR 2.36 \u2013 Wednesday, January 12, 2011"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9075\"><audio class=\"wp-audio-shortcode\" id=\"audio-1091-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_236_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_236_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_236_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1091\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter.<\/p>\n<p>This week on Inside PR, <a href=\"http:\/\/twitter.com\/martinwaxman\">Martin<\/a>, <a href=\"http:\/\/twitter.com\/ginidietrich\">Gini<\/a> and <a href=\"http:\/\/twitter.com\/thornley\">Joe<\/a> discuss viral videos and Quora, the question and answer website that everyone is talking about.<\/p>\n<p><strong>0:27 <\/strong>Martin opens the show.<\/p>\n<p><strong>1:32<\/strong> Martin shares a story about talking social media with his local MP.<\/p>\n<p><strong>2:55<\/strong> Gini starts off with the first topic of the episode: <a href=\"http:\/\/www.youtube.com\/watch?v=6rPFvLUWkzs\">The homeless man with\u00a0 golden voice<\/a>.<\/p>\n<p><strong>4:38<\/strong> Martin thinks it&#8217;s a great example of the kind of videos that go viral.<\/p>\n<p><strong>6:38<\/strong> Joe reminds\u00a0 us that there is no set formula for a viral video.<\/p>\n<p><strong>9:30<\/strong> Joe thinks videos go viral because the appeal to a particular interest or cultural background. Unless you create a video with that in mind, it&#8217;s unlikely to be successful.<\/p>\n<p><strong>10:12<\/strong> Martin recalls a panel he saw at South by South West Interactive and they gave three tips about making a great video: 1) develop a great story, 2) the production values need to match your story and 3) distribution and promotion.<\/p>\n<p><strong>11:34<\/strong> Joe talks about the second topic of the show: <a href=\"http:\/\/quora.com\">Quora.com<\/a>, a question and answer website and community. He thinks it&#8217;s a great research tool.<\/p>\n<p><strong>14:05<\/strong> Gini wonders whether Quora is a social network or an open, unmoderated content reference website?<\/p>\n<p><strong>16:07<\/strong> Joe says Quora is becoming a lot like a social network as it&#8217;s pure discussion, but on searchable answer basis.<\/p>\n<p><strong>16:30<\/strong> Martin has recently signed up and is looking forward to playing with the website.<\/p>\n<p><strong>17:20<\/strong> Martin closes the show.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger    Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/ykashefi\">Yasmine Kashefi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0@inside_pr on Twitter. This week &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,21,12],"tags":[387,950,149,27,952],"class_list":["post-1091","post","type-post","status-publish","format-standard","hentry","category-canadian-podcasting","category-shownotes","category-social-media","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1091"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1091\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}