{"id":1116,"date":"2011-02-09T15:42:36","date_gmt":"2011-02-09T20:42:36","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1116"},"modified":"2011-02-09T15:42:36","modified_gmt":"2011-02-09T20:42:36","slug":"inside-pr-2-40","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/02\/09\/inside-pr-2-40\/","title":{"rendered":"Inside PR 2.40 \u2013 Taking it to the people"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3259\"><audio class=\"wp-audio-shortcode\" id=\"audio-1116-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_240_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_240_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_240_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1116\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<div>\n<p>It&#8217;s the week after the snowstorm &#8211; and Inside PR is digging out from under the snowbanks &#8211; or at least <a title=\"Gini Dietrich\" href=\"http:\/\/www.spinsucks.com\" target=\"_blank\">Gini Dietrich<\/a> is.<\/p>\n<p><strong>Lots to talk about this week<\/strong><\/p>\n<p><a title=\"Joseph Thornley blogs at ProPR.ca\" href=\"http:\/\/www.propr.ca\" target=\"_blank\">Joe<\/a> observed a pair of extraordinary presentations by <a title=\"Linda Williamson on Twitter\" href=\"http:\/\/www.twitter.com\/eljaydubya\" target=\"_blank\">Linda Williamson<\/a> and <a title=\"Elena Yunusov on Twitter\" href=\"http:\/\/www.twitter.com\/communicable\" target=\"_blank\">Elena Yunusov<\/a> from the Office of the <a title=\"Ontario Ombudsman\" href=\"http:\/\/www.twitter.com\/ont_ombudsman\" target=\"_blank\">Ombudsman of Ontario<\/a> and <a title=\"Scott Mills on Twitter\" href=\"http:\/\/www.twitter.com\/graffitibmxcop\" target=\"_blank\">Scott Mills<\/a> from <a title=\"Toronto Police on Twitter\" href=\"http:\/\/www.twitter.com\/torontopolice\" target=\"_blank\">Toronto Police Services<\/a> that dealt with the demonstrations and conduct of the police during last summer&#8217;s G20 Summit in Toronto. Both the Ombudsman and Toronto Police Services use social media &#8211; and both were remarkably candid about their experience and the lessons they learned.<\/p>\n<p><a title=\"Gini Dietrich on Twitter\" href=\"http:\/\/www.twitter.com\/ginidietrich\" target=\"_blank\">Gini<\/a> takes us through the Kenneth Cole #Cairo fiasco on Twitter. Gini reminds us that companies trying to raise their profile through stunts should remember that all PR is not good PR. Martin draws on his background in comedy to point out that gallows humour is a tough thing to pull off. I suggest that hashtag for Kenneth Cole&#8217;s tweeting should have been #Crass.<\/p>\n<p>And to close out the show, <a title=\"Martin Waxman on Twitter\" href=\"http:\/\/www.twitter.com\/martinwaxman\" target=\"_blank\">Martin<\/a> talks about Twitter&#8217;s appearance in a recent episode of Gray&#8217;s Anatomy. Martin, is Gray&#8217;s Anatomy still on the air?<\/p>\n<p><strong>Join us at Podcamp Toronto<\/strong><\/p>\n<p>We&#8217;ve scheduled a live Inside PR recording on February 26 at\u00a0<a title=\"Podcamp Toronto\" href=\"http:\/\/2011.podcamptoronto.com\/\" target=\"_blank\">Podcamp Toronto<\/a>. If you&#8217;re planning to attend Podcamp, please join us to take part in the live recording.<\/p>\n<p><strong>Let us know what you think<\/strong><\/p>\n<\/div>\n<p>Send us an email or an audio comment to insideprcomments@gmail.com, join the <a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, or message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter. Or connect with <a href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a>, <a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and <a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger    Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/ykashefi\">Yasmine Kashefi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] It&#8217;s the week after the snowstorm &#8211; and Inside PR is digging out from under the snowbanks &#8211; or at least Gini Dietrich is. Lots to talk about this week Joe observed a pair &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1116","post","type-post","status-publish","format-standard","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1116"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1116\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}