{"id":1130,"date":"2011-02-16T12:59:55","date_gmt":"2011-02-16T17:59:55","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1130"},"modified":"2011-02-16T12:59:55","modified_gmt":"2011-02-16T17:59:55","slug":"inside-pr-2-41-congratulations-to-terry-fallis-and-a-few-true-confessions","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/02\/16\/inside-pr-2-41-congratulations-to-terry-fallis-and-a-few-true-confessions\/","title":{"rendered":"Inside PR 2.41 \u2013 Congratulations to Terry Fallis and a few \u2018true\u2019 confessions"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8939\"><audio class=\"wp-audio-shortcode\" id=\"audio-1130-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_241_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_241_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_241_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1130\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Skype issues meant we broke from our usual Friday recording time and instead talked on Monday \u2013 which meant Gini and I could extend our birthday celebrations a few more days\u2026<\/p>\n<p>We start with listener comments, first from <a href=\"http:\/\/megangetter.wordpress.com\/\">Megan Getter<\/a>, a student in <a href=\"http:\/\/twitter.com\/BarbaraNixon\" target=\"_blank\">Barbara Nixon\u2019s<\/a> PR class, who contends Kenneth Cole\u2019s mis-tweet is similar to the poor judgment in the Groupon ad on the Superbowl.\u00a0 Gini mentions <a href=\"http:\/\/diyblogger.net\/what-makes-people-buy-apologies\">Dino Dogan<\/a> who wrote a blog post about how some brands seem to be setting out to create controversy when promoting their products.\u00a0 Another listener, Liz, responds to our discussion on the Internet shutdown in Egypt and likens open online access to the right of free speech.\u00a0 Finally, <a href=\"http:\/\/pr.newscanada.com\/\">Victoria Procunier<\/a> asks about LinkedIn product recommendations. Gini believes we should filter through what\u2019s real in the same way we filter reviews on other sites.<\/p>\n<p>Joe congratulates <a href=\"http:\/\/terryfallis.com\/\" target=\"_blank\">Terry Fallis<\/a>, Inside PR and Thornley Fallis co-founder, on his first novel\u2019s selection as <a href=\"http:\/\/propr.ca\/2011\/terry-fallis-a-social-media-publishing-cinderella-story\/\" target=\"_blank\">the essential Canadian novel of the decade in the Canada Reads competition<\/a>. It\u2019s a literary and social media success story and a great case study or publishers. It\u2019s also a terrific read!<\/p>\n<p>Today\u2019s main topic is a site called <a href=\"http:\/\/www.nofoodtaxes.com\/\">Americans Against Food Taxes<\/a>, which bills itself as a \u201ccoalition of concerned citizens, responsible individuals, financially strapped families, small and large businesses in communities across the country \u2013 opposed to the government tax hikes on food and beverages, including soda, juice drinks, and flavoured milks\u201d.\u00a0 Joe points out the site is sponsored by organizations that sell or manufacture sweetened drinks and wonders if this isn\u2019t an example of astroturfing. We discuss the implications and ethics around these types of sites and their impact on PR. If any of you have further insight on the group, we\u2019d love to hear from you.<\/p>\n<p>This is the first week for a new feature where we talk about a recent post on our blogs.\u00a0 Gini discusses her take on the <a href=\"http:\/\/www.spinsucks.com\/communication\/the-groupon-bubble-is-about-to-burst\/\" target=\"_blank\">Groupon Superbowl ad<\/a> and I mention being <a href=\"http:\/\/martinwaxman.com\/2011\/02\/07\/channel-surfing-turned-me-s-a-d\/\" target=\"_blank\">SAD<\/a> \u2013 that is, having split-attention disorder.<\/p>\n<p>A quick reminder that we\u2019re doing a live recording of Inside PR at <a href=\"http:\/\/2011.podcamptoronto.com\/\" target=\"_blank\">PodCamp Toronto<\/a>, with special guests <a href=\"http:\/\/twitter.com\/terryfallis\" target=\"_blank\">Terry Fallis<\/a> and <a href=\"http:\/\/twitter.com\/doctorjones\" target=\"_blank\">Dave Jones<\/a>!\u00a0 It\u2019s an interactive session, so please bring your questions and comments. Hope to see you there.<\/p>\n<p><strong>Let us know what you think!<\/strong><\/p>\n<p>Send us an email or an audio comment to insideprcomments@gmail.com, join the <a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, or message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter. Or connect with <a href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a>, <a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and <a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger    Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/ykashefi\">Yasmine Kashefi<\/a>.<\/p>\n<p>(posted by MW.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Skype issues meant we broke from our usual Friday recording time and instead talked on Monday \u2013 which meant Gini and I could extend our birthday celebrations a few more days\u2026 We start with &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1130","post","type-post","status-publish","format-standard","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1130"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1130\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}