{"id":1143,"date":"2011-02-23T15:00:16","date_gmt":"2011-02-23T20:00:16","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1143"},"modified":"2011-02-23T15:00:16","modified_gmt":"2011-02-23T20:00:16","slug":"inside-pr-2-42-the-ten-commandments-of-positivity","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/02\/23\/inside-pr-2-42-the-ten-commandments-of-positivity\/","title":{"rendered":"Inside PR 2.42: The Ten Commandments of Positivity"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1970\"><audio class=\"wp-audio-shortcode\" id=\"audio-1143-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_242_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_242_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_242_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1143\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p><a href=\"http:\/\/twitter.com\/doctorjones\" target=\"_blank\"><\/a><a href=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2011\/02\/Social-Media-Bermuda-Triangle.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1147\" title=\"Social Media Bermuda Triangle\" src=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2011\/02\/Social-Media-Bermuda-Triangle-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2011\/02\/Social-Media-Bermuda-Triangle-300x225.jpg 300w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2011\/02\/Social-Media-Bermuda-Triangle.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>David Jones (and so will you) will be very happy that <a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a> got a new recorder. Now MUCH better sound for you!<\/p>\n<p>A few newsworthy things we discuss: The ban on <a href=\"http:\/\/news.cnet.com\/8301-1023_3-20034806-93.html\" target=\"_blank\">UberTwitter<\/a> (which has now been lifted) and this image of the social media Bermuda Triangle that <a href=\"http:\/\/twitter.com\/pgeorgieva\" target=\"_blank\">Petya Georgieva<\/a> sent to us.<\/p>\n<p>This week, <a href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> talks about his <a href=\"http:\/\/martinwaxman.com\/2011\/02\/14\/good-publicity-is-not-a-bad-word\/\" target=\"_blank\">10 commandments for public relations<\/a>, which <a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a> notes we tend to forget. These are eternal truths and include:<\/p>\n<ol>\n<li>Don&#8217;t lie<\/li>\n<li>Don&#8217;t spam<\/li>\n<li>Don&#8217;t overpromise<\/li>\n<li>Don&#8217;t pretend something is what it isn&#8217;t<\/li>\n<li>Be creative<\/li>\n<li>Remember yours isn&#8217;t the only story out there<\/li>\n<li>Know where you stand in the grand scheme of things<\/li>\n<li>Do what you say<\/li>\n<li>Smile<\/li>\n<li>Say thank you<\/li>\n<\/ol>\n<p>These commandments are ethical-based and are a great reminder that spin sucks and bad PR is bad PR. Smiling goes a long way, which Gini discovered when a <a href=\"http:\/\/www.spinsucks.com\/entrepreneur\/your-bad-mood-is-as-contagious-as-the-common-cold\" target=\"_blank\">University of Michigan study<\/a> was released showing bad moods are as contagious as the common cold.<\/p>\n<p>It&#8217;s so easy to spread your bad mood around through email and the social web and we talk about how, as leaders, we need to be very cognizant of how we behave not only affects the people in front of us, but also morale and culture that can have a last effect. When is online conversation appropriate and when is it better to get out of your office and actually talk to people?<\/p>\n<p>Don&#8217;t forget we&#8217;re recording live at <a href=\"http:\/\/2011.podcamptoronto.com\/\" target=\"_blank\">PodCamp in Toronto<\/a> THIS Saturday! We hope to see you there.<\/p>\n<p>Do you have comments? Send us an email or an audio comment to insideprcomments@gmail.com, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, or message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter. Or connect with\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">me<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/ykashefi\">Yasmine Kashefi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] David Jones (and so will you) will be very happy that Gini Dietrich got a new recorder. Now MUCH better sound for you! A few newsworthy things we discuss: The ban on UberTwitter (which &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2],"tags":[539,538,535,536,537],"class_list":["post-1143","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-pr","tag-10-commandments-of-pr","tag-bad-moods","tag-petya-georgieva","tag-ubertwitter","tag-university-of-michigan"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1143"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1143\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}