{"id":1154,"date":"2011-03-02T14:36:01","date_gmt":"2011-03-02T19:36:01","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1154"},"modified":"2011-03-02T14:36:01","modified_gmt":"2011-03-02T19:36:01","slug":"inside-pr-2-43-then-meets-now-at-podcamp-toronto-the-reunion-show-part-1","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/03\/02\/inside-pr-2-43-then-meets-now-at-podcamp-toronto-the-reunion-show-part-1\/","title":{"rendered":"Inside PR 2.43: Then meets now at PodCamp Toronto \u2013 the reunion show part 1"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9090\"><audio class=\"wp-audio-shortcode\" id=\"audio-1154-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_243_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_243_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_243_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1154\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Get ready for some familiar voices as <a href=\"http:\/\/twitter.com\/terryfallis\" target=\"_blank\">Terry Fallis<\/a> and <a href=\"http:\/\/twitter.com\/doctorjones\" target=\"_blank\">Dave Jones<\/a> join <a href=\"http:\/\/www.propr.ca\" target=\"_blank\">Joe<\/a>, <a href=\"http:\/\/www.spinsucks.com\" target=\"_blank\">Gini<\/a> and <a href=\"http:\/\/www.martinwaxman.com\" target=\"_blank\">me<\/a> for Inside PR, recorded before a &#8216;live studio audience&#8217; at\u00a0<a href=\"http:\/\/2011.podcamptoronto.com\/\">PodCamp Toronto<\/a>. \u00a0#PCTO is Canada\u2019s largest social media event, an unconference now in its fifth year.\u00a0 Terry, Dave and I recorded episodes there in <a href=\"https:\/\/www.insidepr.ca\/index.php\/2009\/02\/25\/inside-pr-152-wednesday-february-25-2009\/\" target=\"_blank\">2009<\/a> and <a href=\"https:\/\/www.insidepr.ca\/index.php\/2010\/02\/24\/inside-pr-193-wednesday-february-24-2010\/\" target=\"_blank\">2010<\/a> and thought we&#8217;d get the (almost) whole crew together again. It\u2019s a fun way to connect and reconnect with our listeners IRL. \u00a0And it&#8217;s always great to see and thank our talented and hard-working producer, <a href=\"http:\/\/twitter.com\/ykashefi\" target=\"_blank\">Yasmine Kashefi<\/a>!<\/p>\n<p>This week, Terry plays \u2018host\u2019 after nearly a year\u2019s hiatus and reminisces about our five-minute-before-the-show-planning.\u00a0 He mentions PodCamp Toronto\u2019s 5<sup>th<\/sup> anniversary and Joe notes PCTO has 1400 people registered.\u00a0 <a href=\"http:\/\/twitter.com\/edenspodek\" target=\"_blank\">Eden Spodek<\/a>, one of the event organizers talks about how in 2007, its first year, there were 300 early adopters and people thought it was about podcasting, but it\u2019s always been focused on social media.<\/p>\n<p>Joe believes the quality of speakers and discussion further demonstrates that Toronto is not only a Canadian business centre, but also a digital centre second to none with many great events and a smart and engaged community.<\/p>\n<p>Martin comments that attendance at PCTO mirrors the adoption of social media and asks Dave about ROI and potato chips.<\/p>\n<p>Dave observes SM should be realistic about what you can accomplish:\u00a0in year one it\u2019s very much about recruitment and engagement followed by entertainment, activation and reward; building community over time.<\/p>\n<p>Joe talks about <a href=\"http:\/\/blog.kobobooks.com\/\" target=\"_blank\">Kobo<\/a> and wonders if clients are developing a longer-term sense of value for social media or if the pressure is on immediate sales.<\/p>\n<p><a href=\"http:\/\/twitter.com\/jodiechakowitz\" target=\"_blank\">Jodi Echakowitz<\/a> makes a comment about about integration and uses an example of how her client, <a href=\"http:\/\/www.sympatico.ca\/\" target=\"_blank\">Sympatico<\/a>, helped increase <a href=\"http:\/\/www.kidshelpphone.ca\/teens\/home\/splash.aspx\" target=\"_blank\">Kid\u2019s Help Phone&#8217;s<\/a> database by supporting a community.<\/p>\n<p>Martin asks Gini how she transformed her firm from pure PR into a social media agency.\u00a0 Gini says she\u2019s more of an integrated agency and talks about the need to educate clients on the fact that social media programs are a marathon. You have to built trust, credibility and relationships and that doesn\u2019t happen overnight.<\/p>\n<p>And that brings us to the end of part one of our #PCTO shows. We&#8217;d love to hear what you think and hope you tune in next week for part two.<\/p>\n<p>Do you have comments? Send us an email or an audio comment to insideprcomments@gmail.com, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with <a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">me<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/ykashefi\">Yasmine Kashefi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Get ready for some familiar voices as Terry Fallis and Dave Jones join Joe, Gini and me for Inside PR, recorded before a &#8216;live studio audience&#8217; at\u00a0PodCamp Toronto. \u00a0#PCTO is Canada\u2019s largest social media &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[26,53,387,950,149,27,957,45,952,25],"class_list":["post-1154","post","type-post","status-publish","format-standard","hentry","category-pr","tag-david-jones","tag-eden-spodek","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-podcamp-toronto","tag-public-relations-podcast","tag-social-media","tag-terry-fallis"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1154"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1154\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}