{"id":1271,"date":"2011-04-06T16:52:21","date_gmt":"2011-04-06T20:52:21","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1271"},"modified":"2011-04-06T16:52:21","modified_gmt":"2011-04-06T20:52:21","slug":"inside-pr-2-48-a-big-week-for-salesforce-and-radian6-google-1-and-april-fools","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/04\/06\/inside-pr-2-48-a-big-week-for-salesforce-and-radian6-google-1-and-april-fools\/","title":{"rendered":"Inside PR 2.48 &#8211; A big week for Salesforce and Radian6, Google +1 and April Fools!"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7353\"><audio class=\"wp-audio-shortcode\" id=\"audio-1271-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_248_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_248_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_248_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1271\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p><a title=\"Martin Waxman on Twitter\" href=\"http:\/\/www.twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a>, <a title=\"Gini Dietrich\" href=\"http:\/\/www.twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a> and <a title=\"Joseph Thornley on Twitter\" href=\"http:\/\/www.twitter.com\/thornley\" target=\"_blank\">I<\/a> are back for another episode of Inside PR.<\/p>\n<p>This week, we talk about the implications of the <a title=\"Radian6\" href=\"http:\/\/www.radian6.com\" target=\"_blank\">Radian6<\/a> acquisition by <a title=\"Salesforce\" href=\"http:\/\/www.salesforce.com\" target=\"_blank\">Salesforce.com<\/a> and the launch of Google +1.<\/p>\n<p>Oh. And April Fools didn&#8217;t pass us by either. Gini gives a big shoutout to <a title=\"Hootsuite\" href=\"http:\/\/www.hootsuite.com\" target=\"_blank\">HootSuite <\/a>&#8216;s \u00a0Angry Owls prank and Martin is looking forward to connecting with Ernest Hemingway on\u00a0<a title=\"LinkedIn\" href=\"http:\/\/www.linkedin.com\" target=\"_blank\">LinkedIn<\/a>. And along the way, Joe gets reorganized into a spare office &#8211; if one is available.<\/p>\n<p>The big news this week was the <a title=\"Salesforce acquires Radian6\" href=\"http:\/\/www.salesforce.com\/company\/news-press\/press-releases\/2011\/03\/110330.jsp\" target=\"_blank\">announcement that Salesforce.com would pay $323 million to acquire social media analytics company Radian6<\/a>. This is an interesting acquisition for the valuation, of course. But even\u00a0more-so\u00a0for what it may signal about the evolution of social media monitoring and analysis services.\u00a0We take a close look at the implications of the Salesforce-Radian6 deal.<\/p>\n<p>Finally, Gini kicks off our discussion of Google +1 with the question, &#8220;What does it feel like to be a me-too product when you used to be ruler of the world?&#8221; Fighting words?<\/p>\n<p>Do you have comments? Send us an email or an audio comment to insideprcomments@gmail.com, join the <a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us <a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with <a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>, <a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and <a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by <a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>And a BIG WELCOME to the new producer of Inside PR: <a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>. You&#8217;re a brave person Kristine. \ud83d\ude42<\/p>\n<p>UPDATE: I&#8217;ve written a longer post on ProPR.ca about the implications of the Radian6-Salesforce, <a title=\"The implications of the Salesforce-Radian6 merger\" href=\"http:\/\/propr.ca\/2011\/finally-a-means-of-measuring-the-roi-of-social-media\/\" target=\"_blank\">Finally, a means of measuring the ROI of social media?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Martin Waxman, Gini Dietrich and I are back for another episode of Inside PR. This week, we talk about the implications of the Radian6 acquisition by Salesforce.com and the launch of Google +1. Oh. &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,2,21],"tags":[549,550,196,547,548],"class_list":["post-1271","post","type-post","status-publish","format-standard","hentry","category-measurement","category-pr","category-shownotes","tag-google1","tag-hootsuite","tag-linkedin","tag-radian6","tag-salesforce"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1271"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1271\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}