{"id":13,"date":"2006-04-19T00:13:21","date_gmt":"2006-04-19T04:13:21","guid":{"rendered":"https:\/\/www.insidepr.ca\/index.php\/2006\/04\/19\/inside-pr-special-edition-discussion-with-pat-mcnamara-wednesday-april-19-2006\/"},"modified":"2006-04-19T00:13:21","modified_gmt":"2006-04-19T04:13:21","slug":"inside-pr-special-edition-discussion-with-pat-mcnamara-wednesday-april-19-2006","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2006\/04\/19\/inside-pr-special-edition-discussion-with-pat-mcnamara-wednesday-april-19-2006\/","title":{"rendered":"Inside PR Special Edition &#8211; Discussion with Pat McNamara &#8211; Wednesday, April 19, 2006"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9483\"><audio class=\"wp-audio-shortcode\" id=\"audio-13-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/Final_McNamara_Mix.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/Final_McNamara_Mix.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/Final_McNamara_Mix.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2Findex.php%2F2006%2F04%2F19%2Finside-pr-special-edition-discussion-with-pat-mcnamara-wednesday-april-19-2006%2F\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span lang=\"EN\">[display_podcast]<\/span><\/p>\n<p><span lang=\"EN\">In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.\u00a0 This week he spends just over 25 minutes in conversation with Pat Mcnamara, President and founder of <a href=\"http:\/\/www.apexpr.com\/\">Apex Public Relations<\/a> in Toronto.\u00a0 In a wide-ranging discussion, Terry and Pat kick around how to build a PR agency from the ground up and how to solve the mystery of successful new business development.\u00a0 The conversation unfolded as follows:<\/span><\/p>\n<p><span lang=\"EN\">1:00\u00a0\u00a0\u00a0 Pat McNamara\u2019s PR journey<\/span><\/p>\n<p><span lang=\"EN\">2:35\u00a0\u00a0\u00a0 Why would anyone start their own agency? (beyond <em>\u201cbecause I\u2019m crazy\u201d<\/em>)<\/span><\/p>\n<p><span lang=\"EN\">5:35\u00a0\u00a0\u00a0 How not to leave an agency<\/span><\/p>\n<p><span lang=\"EN\">7:13\u00a0\u00a0\u00a0 Various approaches to building an agency<\/span><\/p>\n<p><span lang=\"EN\">10:10\u00a0 The importance of \u201cculture\u201d in a successful agency<\/span><\/p>\n<p><span lang=\"EN\">16:50\u00a0 The mysteries of new business development<\/span><\/p>\n<p><span lang=\"EN\">22:30\u00a0 The power of relationships<\/span><\/p>\n<p><span lang=\"EN\">25:55\u00a0 Wrap-up<\/span><\/p>\n<p><strong><span lang=\"EN\">Background on Pat McNamara<br \/>\n<\/span><\/strong><span lang=\"EN-CA\">Pat McNamara founded <a href=\"http:\/\/www.apexpr.com\/\">APEX Public Relations<\/a> in 1998. As a communications professional with more than 20 years of experience, she provides senior client counsel in consumer marketing and corporate communication to leading organizations including Absolut, Bank of Montreal, Coca-Cola, Levi Strauss &#038; Co., Kellogg\u2019s and Tetra Pak. McNamara was recently recognized as one of <a href=\"http:\/\/rankings.canadianbusiness.com\/w100\/list.asp?p100=1&#038;type=W100&#038;listType=&#038;year=2005&#038;sortBy=RevCurr&#038;sortOrder=desc&#038;page=2&#038;resultsToPage=50&#038;customView=&#038;customCols=&#038;print=\">Canada\u2019s Top 100 Women Entrepreneurs<\/a> by <em><a href=\"http:\/\/www.canadianbusiness.com\/\">Canadian Business <\/a><\/em>magazine.<\/span><\/p>\n<p><span lang=\"EN\"><font face=\"Trebuchet MS\" size=\"3\">Opening and closing music by <\/font><a href=\"http:\/\/music.podshow.com\/music\/listeners\/artistdetails.php?BandHash=766005b2cff9891cdd07fe52f8f94453\"><font face=\"Trebuchet MS\" color=\"#5a7060\">Alamantra<\/font><\/a><font face=\"Trebuchet MS\" size=\"3\"> on the <\/font><a href=\"http:\/\/music.podshow.com\/\" target=\"_blank\"><font face=\"Trebuchet MS\" color=\"#5a7060\">Podsafe Music Network<\/font><\/a><font face=\"Trebuchet MS\" size=\"3\">. As always, Roger Dey is our voice-over guy.<\/font><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.\u00a0 This week he spends just over 25 minutes in conversation with Pat Mcnamara, President and founder &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6,2,3],"tags":[],"class_list":["post-13","post","type-post","status-publish","format-standard","hentry","category-agency-life","category-new-business-development","category-pr","category-show-notes"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}