{"id":1308,"date":"2011-04-27T11:48:58","date_gmt":"2011-04-27T15:48:58","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1308"},"modified":"2011-04-27T11:48:58","modified_gmt":"2011-04-27T15:48:58","slug":"inside-pr-2-51-stepping-up","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/04\/27\/inside-pr-2-51-stepping-up\/","title":{"rendered":"Inside PR 2.51: Stepping up"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5202\"><audio class=\"wp-audio-shortcode\" id=\"audio-1308-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_251_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_251_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_251_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1308\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>This week we start with a listener comment &#8211; a tweet, really &#8211; from <a href=\"http:\/\/twitter.com\/autumnmthompson\" target=\"_blank\">@autumnthompson<\/a> who asks what a new person like her can do to further her career. In past episodes, we covered advice for students looking for their first job, but we haven\u2019t discussed how to move ahead in your career. So thanks Autumn.<\/p>\n<p>Joe starts by saying you\u2019re never too young to stand out: be curious, listen, learn and talk about what you know and build your network. The people you meet at the beginning of your career are going to be with you throughout your work life. And always strive to do your best and be outstanding.<\/p>\n<p>Gini adds that you should use social networks to get outside your four walls and find people to connect to inside and outside your agency and develop relationships.<\/p>\n<p>Martin suggests you should begin those relationships early.\u00a0 Just because you\u2019re connecting with a potential employer doesn\u2019t mean you\u2019re looking for a job. \u00a0Martin also references an article by Susan Balcom Walton in the Spring edition of <a href=\"http:\/\/www.prsa.org\/Intelligence\/TheStrategist\/Articles\/view\/9070\/1028\/Demonstrating_value_to_boomer_bosses_A_memo_to_mil\" target=\"_blank\">PRSA&#8217;s Strategist<\/a>, entitled &#8216;Demonstrating value to boomer bosses: a memo to millenials&#8217;, that offers helpful advice on navigating the work force during the early part of one&#8217;s career (subscription required).<\/p>\n<p>Martin asks Gini about her recent <a href=\" http:\/\/www.spinsucks.com\/social-media\/social-media-success-in-five-steps\/\" target=\"_blank\">blog post<\/a> on things organizations should consider when they\u2019re entering the social arena. Gini says the post is based on a five-step process she and her team take clients through as they help develop a strategy. \u00a0They begin by listening, then assess where a company&#8217;s customers and prospects are. This is followed by engagement, measurement and refinement.<\/p>\n<p>Joe suggests including two more items at the front end. He encourages businesses to start by asking: is there a business case; and does social media make sense within the corporate objectives? And then they need to look at the questions around governance.<\/p>\n<p>Martin says companies should establish a social media policy for staff from the beginning, making sure people know and understand the parameters.\u00a0Joe thinks social media policies should go beyond responding and should include privacy, security, intellectual property, accessibility, liability, data jurisdiction and communications\/languages policy. \u00a0According to Gini, this really isn\u2019t any different than an employee code of conduct for real-life events.<\/p>\n<p>And that\u2019s a wrap for this week.\u00a0 Next week, it\u2019s the first anniversary for Gini, Joe and Martin.\u00a0 Any ideas on how we should celebrate?<\/p>\n<p>Do you have comments? Send us an email or an audio comment to <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] This week we start with a listener comment &#8211; a tweet, really &#8211; from @autumnthompson who asks what a new person like her can do to further her career. In past episodes, we covered &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[948,387,950,149,27,946,952,551],"class_list":["post-1308","post","type-post","status-publish","format-standard","hentry","category-pr","tag-agency-life","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-pr","tag-social-media","tag-working"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1308"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1308\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}