{"id":14,"date":"2006-04-24T06:21:17","date_gmt":"2006-04-24T10:21:17","guid":{"rendered":"https:\/\/www.insidepr.ca\/index.php\/2006\/04\/24\/inside-pr-4-monday-april-24-2006\/"},"modified":"2006-04-24T06:21:17","modified_gmt":"2006-04-24T10:21:17","slug":"inside-pr-4-monday-april-24-2006","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2006\/04\/24\/inside-pr-4-monday-april-24-2006\/","title":{"rendered":"Inside PR #4 &#8211; Monday, April 24, 2006"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1025\"><audio class=\"wp-audio-shortcode\" id=\"audio-14-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/Episode_4_Final_Mix.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/Episode_4_Final_Mix.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/Episode_4_Final_Mix.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2Findex.php%2F2006%2F04%2F24%2Finside-pr-4-monday-april-24-2006%2F\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span style=\"font-size: 12pt\"><span lang=\"EN\">[display_podcast]<\/span><\/span> <span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\">In IPR #4 we deal with listener comments up front before heading into our two major topics of discussion, the new standardized model for evaluating media coverage launched in Toronto on April 20<sup>th<\/sup>, and &#8220;\u2018tis the season for PR interns.&#8221;<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span> <span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\">You can listen to the show with the player above, or<\/span> <a href=\"http:\/\/media.libsyn.com\/media\/prworks\/Inside_PR_2_final_mix_4-10-06_copy_1.mp3\"><span style=\"color: #5a7060; font-family: Trebuchet MS\">download<\/span><\/a> <span style=\"font-family: Trebuchet MS\">or subscribe to the feed<\/span> <a href=\"http:\/\/prworks.libsyn.com\/rss\"><span style=\"color: #5a7060; font-family: Trebuchet MS\">directly here<\/span><\/a> <span style=\"font-family: Trebuchet MS\">or with the links in the sidebar.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>\u00a0<span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>Show Notes &#8211;\u00a0 Inside PR #4 (32 minutes)<\/strong><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>00:33<\/strong>\u00a0 Dave opens the show and welcomes (back) listeners<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>00:58<\/strong>\u00a0 Terry introduces a listener comment from <a href=\"http:\/\/www.auburnmedia.com\/wordpress\/\"><span lang=\"EN\">Robert French<\/span><\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>1:29<\/strong>\u00a0\u00a0\u00a0 David reminds listeners how they can comment on IPR<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>2:02<\/strong>\u00a0\u00a0\u00a0 Terry notes second listener comment from London, Ontario PR student <a href=\"http:\/\/studentpr.com\/blog\/\"><span lang=\"EN\">Chris Clarke<\/span><\/a>\u00a0and Dave recounts a story about Chris and how he cracked the cryptic secret word code on <a href=\"http:\/\/www.jaffejuice.com\/\">Joseph Jaffe\u2019<span lang=\"EN\">s<\/span><\/a> podcast <a href=\"http:\/\/www.acrossthesound.net\/\"><span lang=\"EN\">Across the Sound<\/span><\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>5:09<\/strong>\u00a0\u00a0\u00a0 Terry and David discuss the just-launched Media Relations Rating Points system, dubbed <a href=\"http:\/\/www.prmeasurement.ca\/\">MRP<\/a> for short;\u00a0 MRP is a new standardized system for evaluating media coverage and has been endorsed by <a href=\"http:\/\/www.cprs.ca\/Welcome\/e_Welcome.htm\"><span lang=\"EN\">Canadian Public Relations Society<\/span><\/a>, <a href=\"http:\/\/toronto.iabc.com\">IABC Toronto<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>16:50<\/strong>\u00a0 Two comments recorded at the MRP launch event from Mike Abbass from <a href=\"http:\/\/www.strategic-objectives.com\/thesite.html\"><span lang=\"EN\">Strategic Objectives<\/span><\/a> and Rachel Douglas from <a href=\"http:\/\/www.cara.com\/\"><span lang=\"EN\">Cara Operations<\/span><\/a>, both of whom served on the <a href=\"http:\/\/www.prmeasurement.ca\/index.php\/committee\"><span lang=\"EN\">CPRS Measurement Committee<\/span><\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>17:55<\/strong>\u00a0 Terry invites comments on the new <a href=\"http:\/\/www.prmeasurement.ca\/\"><span lang=\"EN\">MRP<\/span><\/a>\u00a0system, particularly from listeners outside of Canada<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>19:05<\/strong>\u00a0 Terry and Dave discuss PR interns and how they can leave the right impression with their host agencies and snag a fulltime position<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>27:35<\/strong>\u00a0 Terry introduces an excerpt from the next IPR Special Edition, a discussion with Trevor Campbell, President of <span lang=\"EN\"><a href=\"http:\/\/www.porternovelli.com\/\">Porter Novelli<\/a> Canada<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>29:00<\/strong>\u00a0 Terry and Dave briefly revisit the <a href=\"http:\/\/www.thelobby.com\/\"><span lang=\"EN\">Starwood Hotel blog<\/span><\/a>\u00a0issue discussed on IPR #3<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>30:37<\/strong>\u00a0 Terry wraps up the show; reminder of feedback mail address <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\">; mention of <a href=\"http:\/\/www.waxmail.biz\">Waxmail<\/a><\/span> <span style=\"font-family: Trebuchet MS\">for sending audio comment<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"font-family: Trebuchet MS\"><span style=\"font-family: Times New Roman\"><span lang=\"EN\"><span lang=\"EN\"><span style=\"font-family: Trebuchet MS\"><strong>Intro\/extro music:<\/strong>\u00a0 Our theme music is <a href=\"http:\/\/music.podshow.com\/music\/listeners\/artistdetails.php?BandHash=c1dd4fd0935bb2484ec0a1a49ad932e4\">Streetwalker by Cjacks<\/a> and is from the <a href=\"http:\/\/www.podshow.com\">Podsafe Music Network<\/a>; Roger Dey is our announcer.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] In IPR #4 we deal with listener comments up front before heading into our two major topics of discussion, the new standardized model for evaluating media coverage launched in Toronto on April 20th, and &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","hentry","category-pr","category-show-notes"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/14\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}