{"id":1408,"date":"2011-06-01T17:21:37","date_gmt":"2011-06-01T21:21:37","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1408"},"modified":"2011-06-01T17:21:37","modified_gmt":"2011-06-01T21:21:37","slug":"inside-pr-2-56-key-learnings-from-conference-season","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/06\/01\/inside-pr-2-56-key-learnings-from-conference-season\/","title":{"rendered":"Inside PR 2.56: Key Learnings from Conference Season"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_591\"><audio class=\"wp-audio-shortcode\" id=\"audio-1408-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_256_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_256_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_256_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1408\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>The spring conference season has ended so we&#8217;re all back in our offices, podcasting from our desks, and talking about what we&#8217;ve learned the past couple of months.<\/p>\n<p>Before we get to that, though, a HUGE congratulations to <a href=\"http:\/\/twitter.com\/shelholtz\" target=\"_blank\">Shel Holtz<\/a> and <a href=\"https:\/\/twitter.com\/#!\/jangles\" target=\"_blank\">Neville Hobson<\/a>. They just recorded their 600th episode. I did the math. If they recorded once a week, that would take 11 years to achieve. But they&#8217;ve cut that in half&#8230;six years; 600 episodes; twice weekly podcasts.<\/p>\n<p>It&#8217;s no easy feat, either. They use <a href=\"http:\/\/wave.google.com\" target=\"_blank\">Google Wave<\/a> to begin brainstorming each session, adding commentary, links, and other information to enhance the story. They spend a lot of time bringing you relevant and valuable information. And that&#8217;s why it&#8217;s one of the most respected and highest listened to podcast in our industry.<\/p>\n<p>If you&#8217;re not already subscribed, do it now by <a href=\"http:\/\/www.forimmediaterelease.biz\" target=\"_blank\">clicking here<\/a>.<\/p>\n<p>If you missed it, there was a <a href=\"https:\/\/www.insidepr.ca\/index.php\/2011\/05\/18\/inside-pr-2-54-live-from-counselors-academy-talking-about-a-pr-imbroglio\/\" target=\"_blank\">really good comment<\/a> from <a href=\"https:\/\/twitter.com\/#!\/keithtrivitt\" target=\"_blank\">Keith Trivitt<\/a>, associate director of public relations at <a href=\"http:\/\/prsa.org\" target=\"_blank\">PRSA<\/a>, on the <a href=\"http:\/\/www.spinsucks.com\/communication\/the-ethics-of-whisper-campaigns\/\" target=\"_blank\">Burson-Marsteller\/Facebook issue<\/a>.<\/p>\n<p>We talked for a couple of minutes about Keith&#8217;s response and the responsibility of all PR professionals, no matter their PRSA membership.<\/p>\n<p>And on to the show!<\/p>\n<p>A few things each of us learned throughout conference season:<\/p>\n<ul>\n<li>The <a href=\"http:\/\/www.toiletpaperentrepreneur.com\/\" target=\"_blank\"><em>Toilet Paper Entrepreneur<\/em><\/a>, <a href=\"http:\/\/www.toiletpaperentrepreneur.com\/author\/biography\" target=\"_blank\">Mike Michalowicz<\/a>, talks about not calling yourself a PR firm, but to focus on what makes you special. That allows you to take yourself out of the rate discount discussion and get paid for your expertise.<\/li>\n<li><a href=\"http:\/\/www.catalystpublicrelations.com\/bio-bret-werner.php\" target=\"_blank\">Bret Werner<\/a> talks about really understanding your niche, figure out which companies you really want to work with, and which clients you need to take to get you to those gold star companies in the next three to five years.<\/li>\n<li><a href=\"http:\/\/twitter.com\/jaybaer\" target=\"_blank\">Jay Baer<\/a> is a <em>great<\/em> speaker, who also knows how to speak in tweets, he said the goal is not to be good at social media, but to be good at business using social media.<\/li>\n<li>Jay also said, if you suck, Twitter is not your problem.<\/li>\n<li><a href=\"http:\/\/www.cjpcom.com\/4-prosek.html\" target=\"_blank\">Jen Prosek<\/a>, author of <em><a href=\"http:\/\/www.armyofentrepreneurs.com\/\" target=\"_blank\">Army of Entrepreneurs<\/a><\/em>, has a great philosophy on training and onboarding new consultants.<\/li>\n<\/ul>\n<p>One more thing: <a href=\"https:\/\/twitter.com\/#!\/barbaranixon\" target=\"_blank\">Barbara Nixon<\/a>, we talk about the difference between Facebook groups and Facebook pages for you!<\/p>\n<p>Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] The spring conference season has ended so we&#8217;re all back in our offices, podcasting from our desks, and talking about what we&#8217;ve learned the past couple of months. Before we get to that, though, &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[560,562,558,462,206,556,559,564,557,207,563,54,561],"class_list":["post-1408","post","type-post","status-publish","format-standard","hentry","category-inside-pr","tag-army-of-entrepreneurs","tag-barbara-nixon","tag-bret-werner","tag-fir","tag-for-immediate-release","tag-jay-baer","tag-jen-prosek","tag-keith-trivitt","tag-mike-michalowicz","tag-neville-hobson","tag-prsa","tag-shel-holtz","tag-toilet-paper-entrepreneur"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1408"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1408\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}