{"id":1449,"date":"2011-06-22T15:12:56","date_gmt":"2011-06-22T19:12:56","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1449"},"modified":"2011-06-22T15:12:56","modified_gmt":"2011-06-22T19:12:56","slug":"inside-pr-2-59-interns-and-restructuring","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/06\/22\/inside-pr-2-59-interns-and-restructuring\/","title":{"rendered":"Inside PR 2.59: Interns and Restructuring"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5846\"><audio class=\"wp-audio-shortcode\" id=\"audio-1449-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_259_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_259_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_259_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1449\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>One of our listeners, <a href=\"http:\/\/totalinsights.co.uk\/\" target=\"_blank\">Yasin Akgun<\/a>, asks,<\/p>\n<blockquote><p>As a final year marketing student about to embark on a summer internship I would be grateful if you could discuss what you guys think makes a good intern, examples of good students you\u2019ve had and common mistakes that you\u2019ve seen them make.<\/p><\/blockquote>\n<p>We thought this was a great question, and really well timed, as most of us are in the beginning of the summer intern season.<\/p>\n<p>Because of that, we spend a few minutes talking about, from our perspectives, the qualities that make a great intern.<\/p>\n<p>They include:<\/p>\n<p>* Act as though you&#8217;re auditioning for a full-time job<\/p>\n<p>* Take initiative and always go the extra mile<\/p>\n<p>* Show that you have the ability to reach out and meet other people<\/p>\n<p>* Show a \u00a0thirst for work<\/p>\n<p>* Ask questions<\/p>\n<p>* Learn how to negotiate<\/p>\n<p>* Learn the gentle art of persuasion<\/p>\n<p>* Really begin to understand where you best fit<\/p>\n<p>* Have a &#8220;let me figure that out&#8221; attitude<\/p>\n<p>* Be creative<\/p>\n<p>* Find a project that you can see from beginning to end<\/p>\n<p>And, while we&#8217;re talking about interns and their roles within the PR industry, we saw some interesting news about a global agency changing the titles of their staff and restructuring to fit the changing times.<\/p>\n<p><a href=\"http:\/\/www.golinharris.com\/#!\/\" target=\"_blank\">GolinHarris<\/a> is moving from generalists to specialists to adapt to the way consumer behavior is changing&#8230;and changing quickly.<\/p>\n<p>The <em><a href=\"http:\/\/www.nytimes.com\/2011\/06\/15\/business\/media\/15adco.html\" target=\"_blank\">New York Times<\/a><\/em> broke the story a day before the announcement and details what the agency is doing.<\/p>\n<p>From the article:<\/p>\n<blockquote><p>The four specialties are strategists, who analyze a client\u2019s business; creators, people like writers, designers and producers who generate ideas and tell brand stories; connectors, people who reach target audiences through traditional and social media as well as other channels; and catalysts, account leaders overseeing relationships with clients.<\/p><\/blockquote>\n<p><a href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> makes a great point: It seems like they&#8217;re borrowing from Malcolm Gladwell&#8217;s <a href=\"http:\/\/www.amazon.com\/Tipping-Point-Little-Things-Difference\/dp\/0316346624\" target=\"_blank\">&#8220;The Tipping Point.&#8221;<\/a><\/p>\n<p>But, in this case, their creators are his mavens, their catalysts are his salespeople, and their connectors are, well, his connectors.<\/p>\n<p>This really is a sign of the times, but Joe Thornley wonders if GolinHarris simply is responding to the smaller, more nimble agencies that are already well down the road of adding specialists to their teams.<\/p>\n<p>What do you think? What qualities make for a great intern? And what are your thoughts on the GolinHarris restructuring?<\/p>\n<p>Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n<p>Posted written by <a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] One of our listeners, Yasin Akgun, asks, As a final year marketing student about to embark on a summer internship I would be grateful if you could discuss what you guys think makes a &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1449","post","type-post","status-publish","format-standard","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1449"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1449\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}