{"id":1465,"date":"2011-07-06T08:52:45","date_gmt":"2011-07-06T12:52:45","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1465"},"modified":"2011-07-06T08:52:45","modified_gmt":"2011-07-06T12:52:45","slug":"inside-pr-2-61-summertime-and-the-reading-is-easy","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/07\/06\/inside-pr-2-61-summertime-and-the-reading-is-easy\/","title":{"rendered":"Inside PR 2.61: Summertime&#8230;and the reading is easy"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4691\"><audio class=\"wp-audio-shortcode\" id=\"audio-1465-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_261_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_261_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_261_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1465\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>A few weeks ago on <a href=\"https:\/\/www.insidepr.ca\/index.php\/2011\/06\/15\/inside-pr-2-58-pr-movies-and-wiping-the-slate-clean\/\" target=\"_blank\">Inside PR 2.58<\/a>, the summer movie releases gave us the idea to talk about films on PR. And thanks to a suggestion from <a href=\"http:\/\/twitter.com\/#!\/jodykoehler\" target=\"_blank\">Jody Koehler<\/a>, we\u2019re opening the page to PR (and business) books we\u2019re currently reading and a few &#8216;classics&#8217; we&#8217;d like to recommend.<\/p>\n<p>Here\u2019s our list:<\/p>\n<p><em><a href=\"http:\/\/www.contentrulesbook.com\/\" target=\"_blank\">Content Rules<\/a><\/em> by Ann Handley and C.C. Chapman \u2013 a smart and insightful primer on curating or creating content.<\/p>\n<p><em><a href=\"http:\/\/www.amazon.ca\/Groundswell-Winning-Transformed-Social-Technologies\/dp\/1422125009\" target=\"_blank\">Groundswell<\/a><\/em> by Charlene Li and Josh Bernoff \u2013 the bible for any PR person moving into the digital world.<\/p>\n<p><a href=\"http:\/\/www.buzzmachine.com\/what-would-google-do\/\" target=\"_blank\"><em>What Would Google Do<\/em><\/a> by Jeff Jarvis &#8211; while it\u2019s not PR\/communications focused, it helps you think about your spheres of influence and how to connect with them.<\/p>\n<p><em><a href=\"http:\/\/www.amazon.com\/Welcome-Fifth-Estate-Geoff-Livingston\/dp\/0910155860\/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1306779530&amp;sr=8-1\" target=\"_blank\">Welcome to the Fifth Estate<\/a><\/em> by Geoff Livingstone \u2013 a new book that offers a perspective on understanding and working with citizen journalists.<\/p>\n<p><em><a href=\"http:\/\/www.amazon.com\/s\/ref=nb_sb_noss?url=search-alias%3Dstripbooks&amp;field-keywords=outcome+based+marketing&amp;x=0&amp;y=0\" target=\"_blank\">Outcome-Based Marketing<\/a><\/em> by John D. Leavy \u2013 a book on measuring results and new rules for marketing online.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/Funny-Business-Jeff-Silverman\/dp\/1927005043\/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1309921686&amp;sr=8-1\" target=\"_blank\"><em>Funny Business<\/em><\/a> by Jeff Silverman \u2013 the president of Yuk Yuk\u2019s, Canada\u2019s comedy club chain, looks at the business of showbiz and how all his ventures were successful because he built communities.<\/p>\n<p><em><a href=\"http:\/\/www.shirky.com\/\" target=\"_blank\">Here Comes Everybody<\/a><\/em> by Clay Shirky \u2013 about the world we\u2019re living in and the technological revolution we\u2019re living through.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/Excellence-Relations-Communication-Management-Routledge\/dp\/0805802274\" target=\"_blank\"><em>Excellence in Public Relations and Communication Management<\/em><\/a> by James E. Grunig \u2013 for anyone preparing for their APR. Check out how relevant his two-way symmetrical communication model is to social media.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/Trusted-Advisor-David-H-Maister\/dp\/0743212347\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1309921852&amp;sr=1-1\" target=\"_blank\"><em>The Trusted Advisor<\/em><\/a> and <a href=\"http:\/\/www.amazon.com\/TRUE-PROFESSIONALISM-Courage-People-Clients\/dp\/0684840049\/ref=ntt_at_ep_dpt_3\" target=\"_blank\"><em>True Professionalism<\/em><\/a> by David Maister &#8211; how to gain an understanding of business problems that need to be solved and become a trusted counsellor.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/Amusing-Ourselves-Death-Discourse-Business\/dp\/0140094385\" target=\"_blank\"><em>Amusing Ourselves to Death<\/em><\/a> by Neil Postman \u2013 well worth reading for anyone who is creating content to get a sense of the trivial and the consequential.<\/p>\n<p><em><a href=\"http:\/\/www.shirky.com\/\" target=\"_blank\">Cognitive Surplus<\/a><\/em> by Clay Shirky \u2013 takes off on the ideas he presented in <em>Here Comes Everybody<\/em> and examines the productivity capacity we all have \u2013 if we get off the couch.<\/p>\n<p><a href=\"http:\/\/www.everythingismiscellaneous.com\/\" target=\"_blank\"><em>Everything is Miscellaneous<\/em><\/a> by David Weinberger \u2013 opens your eyes to what happens to information when it\u2019s digitized and freed from physical constraints.<\/p>\n<p><a href=\"http:\/\/www.armyofentrepreneurs.com\/\" target=\"_blank\"><em>Army of Entrepreneurs<\/em><\/a> by Jennifer Prosek \u2013 a great primer in how to set up a successful PR consulting business.<\/p>\n<p>Hope that gives you a few ideas to read on the beach (or anywhere) this summer. Do you have any other suggestions? We\u2019d love to hear from you. And we\u2019ll be expecting your book reports in the fall &#8211; no extensions :).<\/p>\n<p>Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] A few weeks ago on Inside PR 2.58, the summer movie releases gave us the idea to talk about films on PR. And thanks to a suggestion from Jody Koehler, we\u2019re opening the page &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[566,387,950,149,27,44,565,952],"class_list":["post-1465","post","type-post","status-publish","format-standard","hentry","category-pr","tag-books","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-public-relations","tag-reading","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1465"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1465\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}