{"id":15,"date":"2006-04-27T07:14:19","date_gmt":"2006-04-27T11:14:19","guid":{"rendered":"https:\/\/www.insidepr.ca\/index.php\/2006\/04\/27\/inside-pr-special-edition-discussion-with-trevor-campbell-thursday-april-27-2006\/"},"modified":"2006-04-27T07:14:19","modified_gmt":"2006-04-27T11:14:19","slug":"inside-pr-special-edition-discussion-with-trevor-campbell-thursday-april-27-2006","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2006\/04\/27\/inside-pr-special-edition-discussion-with-trevor-campbell-thursday-april-27-2006\/","title":{"rendered":"Inside PR Special Edition &#8211; Discussion with Trevor Campbell &#8211; Thursday, April 27, 2006"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8664\"><audio class=\"wp-audio-shortcode\" id=\"audio-15-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/Final_Campbell_Mix.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/Final_Campbell_Mix.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/Final_Campbell_Mix.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2Findex.php%2F2006%2F04%2F27%2Finside-pr-special-edition-discussion-with-trevor-campbell-thursday-april-27-2006%2F\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span lang=\"EN\"><font size=\"3\"><font face=\"Trebuchet MS\">[display_podcast]<strong>\u00a0<\/strong><\/font><\/font><\/span><\/p>\n<p><span lang=\"EN\"><font size=\"3\"><font face=\"Trebuchet MS\"><strong>Show Notes:<\/strong>\u00a0<\/font><\/font><\/span><\/p>\n<p><span lang=\"EN\"><font size=\"3\"><font face=\"Trebuchet MS\">In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.\u00a0 This week he spends just over 20 minutes in conversation with Trevor Campbell, President of <a href=\"http:\/\/www.porternovelli.com\/\">Porter Novelli<\/a> Canada, the Canadian arm of the large multinational agency.\u00a0 Terry and Trevor tackle a variety of questions commonly posed by PR students or those looking to break into public relations.\u00a0 The discussion unfolded as follows:<\/font><\/font><\/span><\/p>\n<p><font size=\"3\"><font face=\"Trebuchet MS\"><span lang=\"EN-CA\">\u00a0<strong>1:00<\/strong><\/span><span lang=\"EN-CA\">\u00a0\u00a0\u00a0 The Canadian Council of Public Relations Firms<br \/>\n<\/span><\/font><\/font><font size=\"3\"><font face=\"Trebuchet MS\"><span lang=\"EN-CA\"><strong>\u00a02:40<\/strong><\/span><span lang=\"EN-CA\">\u00a0\u00a0\u00a0 Trevor\u2019s background and how he found himself in PR<br \/>\n<\/span><\/font><\/font><font size=\"3\"><font face=\"Trebuchet MS\"><span lang=\"EN-CA\">\u00a0<strong>4:40<\/strong><\/span><span lang=\"EN-CA\">\u00a0\u00a0\u00a0 Going client-side or agency<br \/>\n<\/span><\/font><\/font><font size=\"3\"><font face=\"Trebuchet MS\"><span lang=\"EN-CA\">\u00a0<strong>9:45<\/strong><\/span><span lang=\"EN-CA\">\u00a0\u00a0\u00a0 Generalist versus specialist<br \/>\n<\/span><\/font><\/font><font size=\"3\"><font face=\"Trebuchet MS\"><span lang=\"EN-CA\"><strong>11:15<\/strong><\/span><span lang=\"EN-CA\">\u00a0\u00a0 What agencies are looking for when hiring<br \/>\n<\/span><\/font><\/font><font size=\"3\"><font face=\"Trebuchet MS\"><span lang=\"EN-CA\"><strong>15:00<\/strong><\/span><span lang=\"EN-CA\">\u00a0\u00a0 Advice on approaching agencies<br \/>\n<\/span><\/font><\/font><font size=\"3\"><font face=\"Trebuchet MS\"><span lang=\"EN-CA\"><strong>20:13<\/strong><\/span><span lang=\"EN-CA\">\u00a0\u00a0 Big agency versus small agency<br \/>\n<\/span><\/font><\/font><font size=\"3\"><font face=\"Trebuchet MS\"><span lang=\"EN-CA\"><strong>22:47<\/strong><\/span><span lang=\"EN-CA\">\u00a0\u00a0 Wrap-up<\/span><\/font><\/font><\/p>\n<p><span lang=\"EN-CA\"><span lang=\"EN-CA\"><strong>Background on Trevor Campbell<\/strong><\/span><\/span><\/p>\n<p><span lang=\"EN-CA\"><span lang=\"EN-CA\">As president of <a href=\"http:\/\/www.porternovelli.com\/\">Porter Novelli<\/a> <\/span><span lang=\"EN-CA\">Canada<\/span><span lang=\"EN-CA\">, Trevor is responsible for directing and leading the agency and managing its growth. His public relations success includes working in the financial services, technology, consumer, entertainment, and not-for-profit sectors where he has built corporate brands and managed reputations for ATI, Celestica and CIBC. Trevor has also delivered integrated marketing programs for Bell Canada and Hewlett-Packard, and boasts expertise in corporate communications and marketing communications via direct-to-business and direct-to-consumer events and programs.<\/span><\/span><\/p>\n<p><span lang=\"EN-CA\"><span lang=\"EN-CA\" \/><\/span><span lang=\"EN-CA\"><span lang=\"EN-CA\" \/><\/span><span lang=\"EN-CA\" \/><span lang=\"EN-CA\">Opening and closing music by <a href=\"http:\/\/music.podshow.com\/music\/listeners\/artistdetails.php?BandHash=766005b2cff9891cdd07fe52f8f94453\"><font color=\"#5a7060\">Alamantra<\/font><\/a> on the <a href=\"http:\/\/music.podshow.com\/\" target=\"_blank\"><font color=\"#5a7060\">Podsafe Music Network<\/font><\/a>. As always, Roger Dey is our voice-over guru.<\/span><span lang=\"EN-CA\">\u00a0<\/span><span lang=\"EN-CA\" \/><span lang=\"EN-CA\">\u00a0<\/span><span lang=\"EN-CA\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast]\u00a0 Show Notes:\u00a0 In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.\u00a0 This week he spends just over 20 minutes in conversation with Trevor Campbell, President &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2,3,1],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-agency-life","category-pr","category-show-notes","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}