{"id":1583,"date":"2011-09-07T18:00:52","date_gmt":"2011-09-07T22:00:52","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1583"},"modified":"2011-09-07T18:00:52","modified_gmt":"2011-09-07T22:00:52","slug":"inside-pr-2-67-summers-over-and-ipr-is-back","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/09\/07\/inside-pr-2-67-summers-over-and-ipr-is-back\/","title":{"rendered":"Inside PR 2.67: Summer&#8217;s over and IPR is back"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6438\"><audio class=\"wp-audio-shortcode\" id=\"audio-1583-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_267_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_267_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_267_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1583\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>We&#8217;re back. Ready for another year of Inside PR. And we hope you&#8217;ll be joining us again for a discussion of communication, technology, community and the impact they are having on us.<\/p>\n<p>We start off today&#8217;s podcast with a discussion of corporate social responsibility &#8211; an issue\u00a0<a title=\"Liza Butcher on Twitter\" href=\"http:\/\/www.twitter.com\/lizabutcher\" target=\"_blank\">Liza Butcher<\/a> raised in a\u00a0<a title=\"Liza Butcher's comment\" href=\"https:\/\/www.insidepr.ca\/index.php\/2011\/08\/30\/one-more-week-ipr-2-67-available-september-7\/#comment-663083\" target=\"_blank\">comment<\/a> last week. Gini talks about the preference people have to work with a company that gives back. Joe cites\u00a0<a title=\"Guy Kawasaki on Google+\" href=\"https:\/\/plus.google.com\/112374836634096795698\/about\" target=\"_blank\">Guy Kawasaki&#8217;s<\/a> suggestion in\u00a0<a title=\"Enchantment: The art of changing hearts, minds and actions\" href=\"http:\/\/www.guykawasaki.com\/enchantment\/\" target=\"_blank\">Enchantment<\/a> that you &#8220;should be a mensch.&#8221; Among other things, this means that you should &#8220;help someone who can be of absolutely no use to you.&#8221; Martin underlines this point with an example of a company that risked appearing self serving and self congratulatory in acting upon their social responsibility.<\/p>\n<p>We also talk about the\u00a0<a title=\"We the People\" href=\"http:\/\/www.whitehouse.gov\/wethepeople\" target=\"_blank\">We the People<\/a> site that is being launched by the White House. Joe compares it to the British Prime Minister&#8217;s\u00a0<a title=\"Number10 - Website of the UK Prime Minister\" href=\"http:\/\/www.number10.gov.uk\/\" target=\"_blank\">Number10<\/a> Website, which also has a petition function as well as links to policy consultations.\u00a0Gini argues that the site falls short of its potential by making the culmination of the process a response from policy makers in the White House. Martin wonders about the requirement for 5,000 expressions of support as the threshold at which petitions will receive a reply. Is it an arbitrary number? Or is there some rationale for this?<\/p>\n<p>Finally, we talk about the recent news that monitoring service\u00a0<a title=\"VMS closes\" href=\"http:\/\/www.odwyerpr.com\/blog\/index.php?\/archives\/3149-VMS-Closes-its-Doors.html\" target=\"_blank\">VMS shut its doors<\/a> recently. Katie Paine published a\u00a0<a title=\"Why VMS failed\" href=\"http:\/\/kdpaine.blogs.com\/themeasurementstandard\/2011\/09\/social-media-a-meteorite-for-dinosaurs.html\" target=\"_blank\">thoughtful post<\/a> on why the service failed. One of her arguments is that some longstanding suppliers are focused on giving their customers what they feel comfortable with. Newer entrants like Radian6 and Sysomos are innovating to provide the marketplace with new insights. Services that don&#8217;t match them will fall by the wayside.<\/p>\n<p>Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] We&#8217;re back. Ready for another year of Inside PR. And we hope you&#8217;ll be joining us again for a discussion of communication, technology, community and the impact they are having on us. We start &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[573,572,571],"class_list":["post-1583","post","type-post","status-publish","format-standard","hentry","category-pr","tag-csr","tag-vms","tag-wethepeople"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1583"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1583\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}