{"id":1599,"date":"2011-09-22T11:01:35","date_gmt":"2011-09-22T15:01:35","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1599"},"modified":"2011-09-22T11:01:35","modified_gmt":"2011-09-22T15:01:35","slug":"inside-pr-2-69-tv-or-not-tv-that-is-the-question","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/09\/22\/inside-pr-2-69-tv-or-not-tv-that-is-the-question\/","title":{"rendered":"Inside PR 2.69: TV or not TV&#8230;that is the question"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7000\"><audio class=\"wp-audio-shortcode\" id=\"audio-1599-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_269_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_269_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_269_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1599\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p><a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini<\/a>, <a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe<\/a> and <a href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin<\/a> start off by announcing they\u2019ll be attending the\u00a0<a href=\"http:\/\/www.prsa.org\/Conferences\/InternationalConference\/\" target=\"_blank\">PRSA International Conference<\/a> in Orlando, Florida, October 15 to 18 as \u2018roving reporters\u2019 roaming the halls and recording episodes of Inside PR.\u00a0 If you have any suggestions for topics or would like to do an interview, please let us know.<\/p>\n<p>Inside PR is also sponsoring a tweetup at the conference on Monday, October 17 \u2013 details to follow.\u00a0 We hope to see you there.<\/p>\n<p>Joe then talks about a post on the Niemen Journalism Lab blog, <a href=\"http:\/\/www.niemanlab.org\/2011\/09\/a-vast-wasteland-revisited-a-berkman-center-discussion-on-the-state-of-television-and-media\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+NiemanJournalismLab+%28Nieman+Journalism+Lab%29\" target=\"_blank\">\u2018A Vast Wasteland Revisited\u2019<\/a>, to mark the 50<sup>th<\/sup> anniversary of FCC Chair Newton Minnow\u2019s speech about television\u2019s potential for greatness&#8230; or garbage (i.e. the wasteland).<\/p>\n<p>He feels the ideas resonate more than ever today with social media and especially <a href=\"http:\/\/www.facebook.com\" target=\"_blank\">Facebook<\/a>, which can be seen as another \u2018vast wasteland\u2019.<\/p>\n<p>Martin segues into some of the changes Facebook has made recently including the ability to subscribe to feeds from people you\u2019re not friends with and its new lists function. Gini thinks the change is an interesting play on privacy and if you just want to communicate with friends, you should turn off the subscription option.\u00a0 Gini uses Facebook for business publicly and is more private about her personal profile.<\/p>\n<p>Joe thinks this could be the week Facebook lost it by overcomplicating things and introducing too many features.\u00a0 He believes <a href=\"http:\/\/twitter.com\" target=\"_blank\">Twitter<\/a> is a great news feed; <a href=\"https:\/\/plus.google.com\/\" target=\"_blank\">Google+<\/a> is the place to have conversations with smart people and blogs are where you go to read and comment on long-form ideas.<\/p>\n<p>Martin mentions the fact that you now have lists on the left side between groups and pages and the defaults aren\u2019t working well for him. For example, the college default is a random group of friends who happened to go to the same university he did at some point and doesn\u2019t have any cohesiveness beyond place.<\/p>\n<p>For our second topic, Gini talks about <a href=\"http:\/\/www.spinsucks.com\/communication\/netflix-a-lesson-in-communication-and-what-not-to-do\/\" target=\"_blank\">Netflix CEO Reed Hastings<\/a> saying how the company &#8216;messed up&#8217; the way it handled the price increase. She believes he shows some humility because, while Netflix had moved away from listening to its customers and made the decision in a boardroom, a customer uproar caused them to admit they were wrong.<\/p>\n<p>Gini goes on to say it\u2019s clear Netflix wants to shed its DVD service and move to streaming, but from a communication perspective, they should have had better counsel.\u00a0 Joe discloses that one of his clients works in a similar space \u2013 but as an outside observer, he\u2019s impressed when any company is honest with its customers.\u00a0 It will be interesting to see if their actions are enough for people to give them another chance.<\/p>\n<p>Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Gini, Joe and Martin start off by announcing they\u2019ll be attending the\u00a0PRSA International Conference in Orlando, Florida, October 15 to 18 as \u2018roving reporters\u2019 roaming the halls and recording episodes of Inside PR.\u00a0 If &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[496,387,950,149,27,574,44,952],"class_list":["post-1599","post","type-post","status-publish","format-standard","hentry","category-pr","tag-facebook","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-prsa-conference","tag-public-relations","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1599"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1599\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}