{"id":1710,"date":"2011-11-17T10:23:08","date_gmt":"2011-11-17T15:23:08","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1710"},"modified":"2011-11-17T10:23:08","modified_gmt":"2011-11-17T15:23:08","slug":"inside-pr-2-77-jay-baer-talks-corporate-culture","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/11\/17\/inside-pr-2-77-jay-baer-talks-corporate-culture\/","title":{"rendered":"Inside PR 2.77: Jay Baer Talks Corporate Culture"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9459\"><audio class=\"wp-audio-shortcode\" id=\"audio-1710-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_277_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_277_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_277_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1710\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>This week,\u00a0<a href=\"http:\/\/twitter.com\/jaybaer\" target=\"_blank\">Jay Baer<\/a>, of <a href=\"http:\/\/convinceandconvert.com\" target=\"_blank\">Convince and Convert<\/a> and <em><a href=\"http:\/\/www.amazon.com\/NOW-Revolution-Shifts-Business-Smarter\/dp\/047092327X\/ref=sr_1_1?ie=UTF8&amp;qid=1321471374&amp;sr=8-1\" target=\"_blank\">The Now Revolution<\/a><\/em> fame, is our guest.<\/p>\n<p>We interviewed him at the <a href=\"http:\/\/prsa.org\" target=\"_blank\">PRSA<\/a> International Conference in Orlando last month and thought now was a great time to run it.<\/p>\n<p>It&#8217;s 2012 planning time so we discuss with him\u00a0the things people ought to remember when using the social tools, trends to watch, and what to consider for next year.<\/p>\n<p>A few things you want to pay particular attention to while you listen:<\/p>\n<p>&#8211; His keynote topic at the conference was the goal of corporate culture in speed, authenticity, and response, not about social media.<br \/>\n&#8211; He talks about how social media success isn&#8217;t about the tools and technology. It&#8217;s about corporate culture and being social instead of doing social.<br \/>\n&#8211; He wants you to remember that the tools always change. If you focus on the tools, when they die, go public, or get bought out, you&#8217;re going to be left with the smoking wreckage of a plan not focused on strategy.<br \/>\n&#8211; He says the goal is not to be good at social media. The goal is to be good at business, using social media.<\/p>\n<p>We ask him what are the three things he wants you to take away and he outlines them for us.<\/p>\n<p>We also discuss how, as consumers we have so much more information about at our fingertips, it&#8217;s important for companies to be sustainable, human, approachable, and engage to help us make our decisions.<\/p>\n<p>Ending with what&#8217;s next for Jay\u00a0Baer and the four words Martin takes away every time he hears Jay speak.<\/p>\n<p>It&#8217;s been said multiple times during the podcast, but if you&#8217;ve never heard Jay speak, you&#8217;ll quickly understand why he&#8217;s one of the industry&#8217;s most sought-after experts.<\/p>\n<p>He walks the walk, is highly engaging, and is really, really smart.<\/p>\n<p>Enjoy!<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<p>We&#8217;d love to hear from you.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] This week,\u00a0Jay Baer, of Convince and Convert and The Now Revolution fame, is our guest. We interviewed him at the PRSA International Conference in Orlando last month and thought now was a great time &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[392,590,563,591],"class_list":["post-1710","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-convince-and-convert","tag-jay-bear","tag-prsa","tag-the-now-revolution"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1710"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1710\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}