{"id":1717,"date":"2011-11-24T12:31:38","date_gmt":"2011-11-24T17:31:38","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1717"},"modified":"2011-11-24T12:31:38","modified_gmt":"2011-11-24T17:31:38","slug":"inside-pr-2-78-the-plusses-of-google","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/11\/24\/inside-pr-2-78-the-plusses-of-google\/","title":{"rendered":"Inside PR 2.78: The plusses of Google+"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4201\"><audio class=\"wp-audio-shortcode\" id=\"audio-1717-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_278_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_278_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_278_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1717\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>We recorded <a href=\"https:\/\/www.insidepr.ca\/index.php\/2011\/11\/15\/inside-pr-2-76-the-world-of-global-pr\/\" target=\"_blank\">Inside PR 2.76<\/a> on the day <a href=\"http:\/\/plus.google.com\" target=\"_blank\">Google+<\/a> opened its pages to businesses and watched as companies developed their G+ presence in real time.<\/p>\n<p>Now it\u2019s a couple of weeks later, and we thought we\u2019d take a closer look. Gini kicks it off by referencing her <a href=\"http:\/\/spinsucks.com\/social-media\/the-future-of-google-social-network-or-search-enhancer\/\" target=\"_blank\">blog post<\/a> on the topic.  She calls out Google\u2019s transparency in admitting they helped several companies build their brand pages in advance of the launch.  However, she\u2019s noticed some of those organizations haven\u2019t grown their followings or done much posting.<\/p>\n<p>She goes on to say while the social media bubble may have wanted G+ to be a <a href=\"http:\/\/facebook.com\" target=\"_blank\">Facebook<\/a> slayer,  that\u2019s not likely <a href=\"http:\/\/google.com\" target=\"_blank\">Google\u2019s<\/a> intent. She believes it\u2019s to give us a social reason for using Google and that will provide them with more data.<\/p>\n<p>Martin likes the interface, that you can share directly from Google Reader and that Google docs, calendar and Gmail are all there. He wonders if there\u2019s more of a business application to the platform because G+ is so open and when you\u2019re with friends you want to be in a less public environment \u2013 a private room with the doors closed, like FB.<\/p>\n<p>Joe calls out the ability to organize circles by interest. And in his circles for journalists, marketers, web design and PR, people continue to publish interesting discussions. Joe uses the platform to follow posts on an industry by industry basis.<\/p>\n<p>Martin suggests it could be a mini-blogging platform without the constraint of 140 characters; a place for companies to start a larger discussion.<\/p>\n<p>Some recent updates: G+ can be managed by third-party apps like <a href=\"http:\/\/hootsuite.com\" target=\"_blank\">Hootsuite<\/a>. Right now, there\u2019s only one administrator allowed for business pages \u2013 that\u2019s going to change in the new year, but currently it\u2019s a drawback.<\/p>\n<p>And finally, we want to wish all our American friends and listeners a Happy Thanksgiving!<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<p>We&#8217;d love to hear from you.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] We recorded Inside PR 2.76 on the day Google+ opened its pages to businesses and watched as companies developed their G+ presence in real time. Now it\u2019s a couple of weeks later, and we &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[387,567,950,149,27,952],"class_list":["post-1717","post","type-post","status-publish","format-standard","hentry","category-pr","tag-gini-dietrich","tag-google-googleplus","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1717"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1717\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}