{"id":1733,"date":"2011-12-02T15:09:09","date_gmt":"2011-12-02T20:09:09","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1733"},"modified":"2011-12-02T15:09:09","modified_gmt":"2011-12-02T20:09:09","slug":"inside-pr-2-79-defining-pr-divining-google","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/12\/02\/inside-pr-2-79-defining-pr-divining-google\/","title":{"rendered":"Inside PR 2.79: Defining PR &#038; Divining Google+"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1752\"><audio class=\"wp-audio-shortcode\" id=\"audio-1733-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_279_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_279_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_279_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1733\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><div>\n<p>[display_podcast]<\/p>\n<p><a title=\"Gini Dietrich on Twitter\" href=\"http:\/\/www.twitter.com\/ginidietrich\" target=\"_self\">Gini Dietrich<\/a>, <a title=\"Martin Waxman on Twitter\" href=\"http:\/\/www.twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> and <a title=\"Joseph Thornley on Twitter\" href=\"http:\/\/www.twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a> talk about the <a title=\"Public Relations Society of America\" href=\"http:\/\/www.prsa.org\/\" target=\"_blank\">PRSA&#8217;s <\/a>initiative to develop a <a title=\"PR Defined\" href=\"http:\/\/prdefinition.prsa.org\/\" target=\"_blank\">new definition of public relations<\/a> on this week&#8217;s Inside PR.<\/p>\n<p>The PRSA&#8217;s current definition: &#8220;Public relations helps an\u00a0organization\u00a0and its publics adapt mutually to each other.&#8221; The public is invited to suggest the elements of a new definition using a &#8221; fill in the blanks&#8221; \u00a0form on the PRSA Website.<\/p>\n<p>Joe isn&#8217;t sure that the PRSA&#8217;s &#8220;fill in the blanks&#8221; crowd-sourcing approach will yield the type of definition that truly reflects the enhanced role of PR in the era of social media.<\/p>\n<p>Gini Dietrich suggests that whatever definition is adopted, it will only be useful if it can be readily understood by the general public. And she believes that right now most people believe that PR amounts to little more than media relations.<\/p>\n<p>Martin argues that the public relations profession should define itself through the lense applied by Jeff Jarvis when he asserts that &#8220;In a world of publicness which allows us to connect to each other, to information to actions and to transactions, links, i.e. linking up, help us organize new societies and redefine our publics.&#8221;<\/p>\n<p>Also in this week&#8217;s podcast, we continue to experiment with Google+. Gini Dietrich has set up the <a title=\"Spins Sucks company page on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/112773673585032183566\/posts\" target=\"_blank\">Spin Sucks page on Google+<\/a>. Take a look at it and let her know what you think of it.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<p>We&#8217;d love to hear from you.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Gini Dietrich, Martin Waxman and Joseph Thornley talk about the PRSA&#8217;s initiative to develop a new definition of public relations on this week&#8217;s Inside PR. The PRSA&#8217;s current definition: &#8220;Public relations helps an\u00a0organization\u00a0and its &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[81,577,205,532,576,563,592],"class_list":["post-1733","post","type-post","status-publish","format-standard","hentry","category-pr","tag-cprs","tag-ginidietrich","tag-insidepr","tag-josephthornley","tag-martinwaxman","tag-prsa","tag-publicrelations"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1733"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1733\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}