{"id":1741,"date":"2011-12-07T13:04:52","date_gmt":"2011-12-07T18:04:52","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1741"},"modified":"2011-12-07T13:04:52","modified_gmt":"2011-12-07T18:04:52","slug":"inside-pr-2-80-relevance-drives-influence","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/12\/07\/inside-pr-2-80-relevance-drives-influence\/","title":{"rendered":"Inside PR 2.80: Relevance Drives Influence"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4633\"><audio class=\"wp-audio-shortcode\" id=\"audio-1741-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_280_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_280_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_280_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1741\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>We had so much fun at the <a href=\"http:\/\/prsa.org\" target=\"_blank\">PRSA International Conference<\/a> in Orlando because we got to talk to so many smart people.<\/p>\n<p>This week we have another smart person to share with you:\u00a0<a href=\"https:\/\/twitter.com\/#!\/pierreloic\" target=\"_blank\">Pierre-Loic Assayag<\/a>, the\u00a0founder and CEO of <a href=\"http:\/\/traackr.com\" target=\"_blank\">Traackr<\/a>.<\/p>\n<p><a href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> had a chance to chat with him in the Traackr booth about what they&#8217;re doing, how relevance drives influence, and what types of analytics are now offered through the tool.<\/p>\n<p>During the conversation, Martin asked Pierre-Loic what three pieces of advice he had to offer to PR professionals.<\/p>\n<p>He said:<\/p>\n<ol>\n<li><strong>1. Be open-minded<\/strong>. The new media list looks a little like the old media list, but it&#8217;s not. Be open to the new influencers you aren&#8217;t used to seeing and welcome surprises.<\/li>\n<li><strong>2. Nothing replaces hard work<\/strong>. This is one we really like because he talks about how what they do makes the repetitive process easier, but they&#8217;re not replacing good PR.<\/li>\n<li><strong>3. There is no silver bullet<\/strong>. As easy as it is to want to rely on some of these tools to automate our jobs, there is no silver bullet to online influence. In order to engage people in a meaningful way, you have to rely on good old relationship-building skills.<\/li>\n<\/ol>\n<p>He also talks for a few minutes about the alpha list they just launched, which is a way to give control to influencers so they can define their own lists.<\/p>\n<p>At the end of the episode, Martin, <a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and I discuss a blog post that is making the rounds right now, &#8220;<a href=\"http:\/\/thegrindstone.com\/career-management\/are-women-in-pr-just-grown-up-mean-girls-661\/\" target=\"_blank\">Are Women In PR Just Grown-Up Mean Girls?<\/a>&#8221;<\/p>\n<p>I thought it would be interesting to get the opinion from my male counterparts, but Joe was too chicken to say anything beyond, &#8220;No! That&#8217;s not true!&#8221;<\/p>\n<p>The point we all agreed on, though, is our industry is so focused on media relations, which is just a tool and not everything that we do, that it&#8217;s hard to escape that notion.<\/p>\n<p>Enjoy the show!<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<p>We&#8217;d love to hear from you.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] We had so much fun at the PRSA International Conference in Orlando because we got to talk to so many smart people. This week we have another smart person to share with you:\u00a0Pierre-Loic Assayag, &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[593,595,563,594],"class_list":["post-1741","post","type-post","status-publish","format-standard","hentry","category-pr","tag-mean-girls","tag-pierre-loic-assayag","tag-prsa","tag-traackr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1741"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1741\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}