{"id":1754,"date":"2011-12-15T09:31:58","date_gmt":"2011-12-15T14:31:58","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1754"},"modified":"2011-12-15T09:31:58","modified_gmt":"2011-12-15T14:31:58","slug":"inside-pr-2-81-on-google-twitter-and-marketing-in-the-round","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2011\/12\/15\/inside-pr-2-81-on-google-twitter-and-marketing-in-the-round\/","title":{"rendered":"Inside PR 2.81: On Google, Twitter and Marketing in the Round"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_72\"><audio class=\"wp-audio-shortcode\" id=\"audio-1754-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_281_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_281_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_281_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1754\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>First:<br \/>\nListener comments responding to our discussion on\u00a0<a href=\"https:\/\/www.insidepr.ca\/index.php\/2011\/12\/07\/inside-pr-2-80-relevance-drives-influence\/\" target=\"_blank\">\u2018mean girls in PR\u2019<\/a>\u2026 Thanks to <a href=\"http:\/\/twitter.com\/TheChangePR\" target=\"_blank\">Jessica Suter<\/a> from The Change PR, <a href=\"http:\/\/www.linkedin.com\/pub\/lizanor-barrera\/a\/507\/658\" target=\"_blank\">Lizanor Barrera<\/a> and our own producer, <a href=\"https:\/\/twitter.com\/#!\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>, who submitted an audio comment (and graciously edited it in). The consensus from everyone is there are a lot of good, honest and ethical women and men working in the profession (and yes, there are a few stinkers, too\u2026).<\/p>\n<p>Next:<br \/>\nWe officially announce <a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini\u2019s<\/a> new book, <em><a href=\"http:\/\/www.amazon.ca\/Marketing-Round-Multichannel-Approaches-Post-Social\/dp\/0789749173\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1323873489&amp;sr=1-1\" target=\"_blank\">Marketing in the Round<\/a><\/em>, co-authored with <a href=\"https:\/\/twitter.com\/geoffliving\" target=\"_blank\">Geoff Livingston<\/a>. The publication date is May 2012, but it&#8217;s available to pre-order on Amazon and other sites (just in time for the holidays). \u00a0It will be launched in Canada at <a href=\"http:\/\/www.meetup.com\/third-tuesday-toronto\/\" target=\"_blank\">Third Tuesday<\/a> (Toronto, Ottawa, Calgary and Vancouver).\u00a0 Congratulations, Gini!<\/p>\n<p>Then:<br \/>\nWe move on to talk about some recent changes to <a href=\"http:\/\/twitter.com\" target=\"_blank\">Twitter<\/a> and <a href=\"http:\/\/plus.google.com\" target=\"_blank\">Google<\/a>.<\/p>\n<p>Joe sees the new features\/updates as an example of how innovation is still occurring rapidly in social media; Twitter is looking more and more like a user friendly service.\u00a0 Martin admits he still likes the Twitter.com platform because he feels at home there.<\/p>\n<p>Joe is disappointed by the changes to <a href=\"http:\/\/tweetdeck.com\" target=\"_blank\">Tweetdeck<\/a>, because it has fewer features and will now carry only Twitter and none of his other social feeds. He\u2019s going to revisit <a href=\"http:\/\/hootsuite.com\" target=\"_blank\">Hootsuite<\/a>.<\/p>\n<p>Gini mentions <a href=\"http:\/\/marketmesuite.com\/\" target=\"_blank\">Market Me Suite<\/a> as\u00a0another alternative.<\/p>\n<p>Martin says he\u2019s been a Hootsuite user for a while and likes the functionality. He wishes they would let users customize column width in order to see more streams at a glance.<\/p>\n<p>Google introduced <a href=\"http:\/\/www.google.com\/producer\/currents\" target=\"_blank\">Currents<\/a>, a magazine reader (not yet available in Canada) and is integrating Gmail with the Google+ platform.<\/p>\n<p>Joe likes the quality of the interaction on Google+. He says you can describe Google+ as a place you go for ideas, Facebook, as a place to interact with friends and Twitter where you find out what\u2019s going on. Within that model there\u2019s lots of room for each platform to survive and thrive.<\/p>\n<p>But what about <a href=\"http:\/\/linkedin.com\" target=\"_blank\">LinkedIn<\/a>? \u00a0Martin believes many LinkedIn features could be integrated into Google+ to make it a good business networking and information resource.<\/p>\n<p>Joe feels too many people on LinkedIn are promoting themselves as they look for jobs; what\u2019s missing is the culture of generosity.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<p>We&#8217;d love to hear from you.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] First: Listener comments responding to our discussion on\u00a0\u2018mean girls in PR\u2019\u2026 Thanks to Jessica Suter from The Change PR, Lizanor Barrera and our own producer, Kristine Simpson, who submitted an audio comment (and graciously &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[387,183,550,950,149,596,27,946,25,959],"class_list":["post-1754","post","type-post","status-publish","format-standard","hentry","category-pr","tag-gini-dietrich","tag-google","tag-hootsuite","tag-inside-pr","tag-joe-thornley","tag-marketing-in-the-round","tag-martin-waxman","tag-pr","tag-terry-fallis","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1754"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1754\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}