{"id":1812,"date":"2012-02-02T17:45:33","date_gmt":"2012-02-02T22:45:33","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1812"},"modified":"2012-02-02T17:45:33","modified_gmt":"2012-02-02T22:45:33","slug":"inside-pr-2-86-politics-and-social-media","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/02\/02\/inside-pr-2-86-politics-and-social-media\/","title":{"rendered":"Inside PR 2.86: Politics and Social Media"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9895\"><audio class=\"wp-audio-shortcode\" id=\"audio-1812-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_286_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_286_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_286_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1812\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Right now the United States are in the middle of GOP Presidential race and it&#8217;s an interesting time, to be sure.<\/p>\n<p>That&#8217;s why our interview with <a href=\"https:\/\/plus.google.com\/113389818367313424853\/posts\" target=\"_blank\">Mary Barber<\/a> is so timely.<\/p>\n<p>Mary, if you don&#8217;t know, is the founder of <a href=\"http:\/\/barbergp.com\/\" target=\"_blank\">The Barber Group<\/a>, which is headquartered in Anchorage, Alaska. As a side note: Alaska is having its coldest and most snowy winter on record. While it&#8217;s scary for the residents, some of us (who love snow) are living vicariously through Mary&#8217;s Facebook updates.<\/p>\n<p>Last year, Mary worked with a team of communication professionals to mobilize around a candidate.<\/p>\n<p>But not just any candidate&#8230;a write-in candidate who won.<\/p>\n<p>It was the first time a write-in candidate has won anywhere since 1954.<\/p>\n<p>We won&#8217;t ruin the interview for you, but you&#8217;ll want to listen to see how they mobilized many people to get out the message, had a message of the day, and how they were each responsible for one platform and one audience.<\/p>\n<p>She also discusses how they integrated online conversations with tried and true offline tactics, such as walking a district.<\/p>\n<p>Don&#8217;t miss the announcement of <a href=\"https:\/\/plus.google.com\/110720576611232766643\/posts\" target=\"_blank\">Jay Baer<\/a> and me keynoting <a href=\"http:\/\/counselorsacademy.org\" target=\"_blank\">Counselor&#8217;s Academy<\/a> this year. We discuss the topic during the podcast. What we didn&#8217;t discuss is Jay will provide the expertise and I&#8217;ll provide the color commentary. And you&#8217;ll receive a copy of <a href=\"http:\/\/www.amazon.com\/gp\/product\/0789749173\/ref=s9_simh_gw_p14_d0_g14_i1?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=center-2&amp;pf_rd_r=0D5FQ4E5BFFNYP632QH8&amp;pf_rd_t=101&amp;pf_rd_p=470938631&amp;pf_rd_i=507846\" target=\"_blank\">Marketing in the Round<\/a>!<\/p>\n<p>If you run a PR firm, get to New Orleans in May!<\/p>\n<p>*************************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Right now the United States are in the middle of GOP Presidential race and it&#8217;s an interesting time, to be sure. That&#8217;s why our interview with Mary Barber is so timely. Mary, if you &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[601,603,604,602],"class_list":["post-1812","post","type-post","status-publish","format-standard","hentry","category-pr","tag-mary-barber","tag-mobilizing-communication","tag-political-messaging","tag-the-barber-group"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1812"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1812\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}