{"id":1909,"date":"2012-03-27T11:38:08","date_gmt":"2012-03-27T15:38:08","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1909"},"modified":"2012-03-27T11:38:08","modified_gmt":"2012-03-27T15:38:08","slug":"inside-pr-2-92-is-it-social-media-or-social-business","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/03\/27\/inside-pr-2-92-is-it-social-media-or-social-business\/","title":{"rendered":"Inside PR 2.92: Is it social media or social business?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3416\"><audio class=\"wp-audio-shortcode\" id=\"audio-1909-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_292_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_292_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_292_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1909\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>We start with some exciting news about Inside PR\u2019s new partnership with <a href=\"http:\/\/prsa.org\" target=\"_blank\">PRSA<\/a>.\u00a0 We\u2019re heading to New York in early April to join them as the official podcaster of the <a href=\"http:\/\/www.prsa.org\/Conferences\/DigitalImpact\" target=\"_blank\">PRSA Digital Impact conference<\/a>.\u00a0 They\u2019ve got a great line-up of speakers and we\u2019re planning to record a number of interviews with social media influencers that we\u2019ll use on future shows.\u00a0 Stay tuned for more details\u2026<\/p>\n<p>This week, we feature an interview with <a href=\"https:\/\/twitter.com\/#!\/giorodriguez\" target=\"_blank\">Giovanni Rodriguez<\/a> that roving reporter Martin conducted at <a href=\"http:\/\/sxsw.com\" target=\"_blank\">SXSW<\/a>.\u00a0 Giovanni is the person who introduced both Joe and Martin to social media at <a href=\"http:\/\/www.counselorsacademy.org\" target=\"_blank\">Counselors Academy<\/a> in 2005. He\u2019s been the managing partner at his own agency and is currently a consultant at <a href=\"http:\/\/www.deloitte.com\/view\/en_US\/us\/index.htm\" target=\"_blank\">Deloitte<\/a>. And he\u2019ll be presenting at the Digital Impact conference.<\/p>\n<p>Giovanni talks about social business and what differentiates it from social media.\u00a0 He believes social media as a term was always limiting because it forced the discipline into a marketing corner.<\/p>\n<p>He goes on to say that social business is more inclusive in that it asks the question, how can people use these technologies and best practices to engage and empower their constituencies? These could include anyone in your network, your customers, employees, partners in your ecosystem.<\/p>\n<p>He\u2019s seeing new type of professional emerging; one that will offer offers a suite of services similar in scope to management consulting: strategy, discovery, benchmarks and road-mapping.<\/p>\n<p>And Giovanni wonders whether or not intermediaries &#8211; that is, the role played by agents \u2013 will be eclipsed by trusted counselors and advisors.<\/p>\n<p>Gini agrees the role of PR agencies is changing and that we need to move beyond impressions, understand an organization\u2019s goals and develop programs that drive business results.<\/p>\n<p>Joe thinks PR people are well positioned for the change Giovanni describes as we\u2019ve been involved in monitoring and measurement, analysis, insight and strategy for quite some time and have a good understanding of the landscape and how to navigate in it.<\/p>\n<p>What do you think?<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] We start with some exciting news about Inside PR\u2019s new partnership with PRSA.\u00a0 We\u2019re heading to New York in early April to join them as the official podcaster of the PRSA Digital Impact conference.\u00a0 &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[387,621,950,149,27,946,563,622,620,952],"class_list":["post-1909","post","type-post","status-publish","format-standard","hentry","category-pr","tag-gini-dietrich","tag-giovanni-rodriguez","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-pr","tag-prsa","tag-prsa-digital-impact","tag-social-business","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1909"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1909\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}