{"id":1929,"date":"2012-04-02T08:12:23","date_gmt":"2012-04-02T12:12:23","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1929"},"modified":"2012-04-02T08:12:23","modified_gmt":"2012-04-02T12:12:23","slug":"special-edition-of-inside-pr-talking-digital-impact-with-eric-schwartzman","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/04\/02\/special-edition-of-inside-pr-talking-digital-impact-with-eric-schwartzman\/","title":{"rendered":"Special edition of Inside PR: talking Digital Impact with Eric Schwartzman"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4324\"><audio class=\"wp-audio-shortcode\" id=\"audio-1929-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/EricSchwartzman_Interview_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/EricSchwartzman_Interview_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/EricSchwartzman_Interview_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1929\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p><a href=\"http:\/\/www.prsa.org\/Conferences\/DigitalImpact\" target=\"_blank\">PRSA\u2019s Digital impact<\/a> conference is happening in New York April 2 and 3 and we\u2019re pleased to announce Inside PR is the official podcaster.<br \/>\nMartin talked with\u00a0<a href=\"http:\/\/www.ericschwartzman.com\/pr\/schwartzman\/about-overview.aspx\" target=\"_blank\">Eric Schwartzman<\/a>, digital marketing consultant, entrepreneur, author, podcaster and founder\/co-chair of Digital Impact about this year\u2019s program. Now in its fourth year, the sold-out event is designed for PR professionals, marketing communicators, speechwriters and even entrepreneurs who are trying to integrate social into their strategy.\u00a0 Its focus is earned media through social communications and it&#8217;s tailored to the PR community.<\/p>\n<p>This year\u2019s keynote lineup features:<\/p>\n<ul>\n<li><a href=\"https:\/\/twitter.com\/#!\/outcast2\" target=\"_blank\">Caryn Marooney<\/a>, vice president technology innovations, Facebook, talking about\u00a0<a href=\"http:\/\/www.prsa.org\/Conferences\/DigitalImpact\/Program\/Descriptions\/TapTheWisdomOfFriends\" target=\"_blank\">How to Thrive in a Connected World<\/a>.<\/li>\n<li><a href=\"https:\/\/twitter.com\/#!\/luefkens\" target=\"_blank\">Matthias Lufkens<\/a> \u2013 chief communications person for the World Economic Forum in Davos, speaking about the\u00a0<a href=\"http:\/\/www.prsa.org\/Conferences\/DigitalImpact\/Program\/Descriptions\/TheRoleOfTheSocialMedia\" target=\"_blank\">Role of the Social Media Architect<\/a>.<\/li>\n<li><a href=\"https:\/\/plus.google.com\/u\/0\/113751353481962008916\/posts\" target=\"_blank\">Timothy Jordan<\/a> \u2013 one of the key developer advocates for Google+ presenting\u00a0the\u00a0<a href=\"http:\/\/www.prsa.org\/Conferences\/DigitalImpact\/Program\/Descriptions\/GetMoreFromGooglePlus\" target=\"_blank\">business case for having a Google+ page.<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/#!\/richardatdell\" target=\"_blank\">Richard Binhammer<\/a> \u2013 Dell&#8217;s director of social media and community discussing how to build in social networking across an entire enterprise and\u00a0<a href=\"http:\/\/www.prsa.org\/Conferences\/DigitalImpact\/Program\/Descriptions\/SocializeTheOrganization\" target=\"_blank\">connecting employees to customers<\/a>.<\/li>\n<\/ul>\n<p>Other sessions include a panel on PR and Wikipedia and whether or not PR people should be allowed to make changes on pages they manage; a communications professor talking about copyright, trademark and what you are and aren\u2019t allowed to share; and several sessions on understanding influence, which tie directly into this year&#8217;s theme, &#8216;Influence and Persuasion&#8217;.<\/p>\n<p>You can follow the hashtag\u00a0<a href=\"https:\/\/twitter.com\/#!\/search\/prsadiconf\" target=\"_blank\">#PRSADIconf<\/a> Twitter.<\/p>\n<p>We\u2019ll be recording interviews with some of the presenters and keynotes. \u00a0And if you&#8217;re in New York, please drop by to say hi.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] PRSA\u2019s Digital impact conference is happening in New York April 2 and 3 and we\u2019re pleased to announce Inside PR is the official podcaster. Martin talked with\u00a0Eric Schwartzman, digital marketing consultant, entrepreneur, author, podcaster &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[583,387,950,149,27,946,574,622,952],"class_list":["post-1929","post","type-post","status-publish","format-standard","hentry","category-pr","tag-eric-schwartzman","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-pr","tag-prsa-conference","tag-prsa-digital-impact","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1929"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1929\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}