{"id":1962,"date":"2012-04-11T05:00:12","date_gmt":"2012-04-11T09:00:12","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1962"},"modified":"2012-04-11T05:00:12","modified_gmt":"2012-04-11T09:00:12","slug":"inside-pr-2-94-digital-impact-conference-recap","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/04\/11\/inside-pr-2-94-digital-impact-conference-recap\/","title":{"rendered":"Inside PR 2.93: PRSA Digital Impact Conference Recap"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4284\"><audio class=\"wp-audio-shortcode\" id=\"audio-1962-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_294_FINAL2.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_294_FINAL2.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_294_FINAL2.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1962\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p><a href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> and\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a> join Inside PR from the\u00a0<a href=\"http:\/\/www.prsa.org\/Conferences\/DigitalImpact\" target=\"_blank\">PRSA Digital Impact Conference<\/a> in New York City and pull\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a> in via Skype because she was back from Norway just the day before and couldn&#8217;t make the trip to the Big Apple.<\/p>\n<p>Based on the interviews Martin and Joe were able to secure, we have a lot of great content coming up for you!<\/p>\n<p>Some things to look forward to include interviews with:<\/p>\n<ul>\n<li>*\u00a0<a href=\"https:\/\/twitter.com\/#!\/luefkens\" target=\"_blank\">Mattias Lufkens<\/a> who, for many years, served as the social media director for the\u00a0<a href=\"http:\/\/www.weforum.org\/\" target=\"_blank\">World Economic Forum at Davos<\/a>. He gave a keynote at the conference that showed a case study on building an online presence. He talks about how he built the social media efforts for Davos and how he eventually grew a team focused only on video, blogging, social media, and web efforts surrounding the annual event.<\/li>\n<li>*\u00a0<a href=\"https:\/\/twitter.com\/#!\/katrinaklier\" target=\"_blank\">Katrina Klier<\/a> who is the worldwide marketing director for Microsoft. She catches up with Joe to talk about how Microsoft is moving past community and\u00a0<a href=\"http:\/\/www.youtube.com\/watch?v=NOC3BKNy194\" target=\"_blank\">building kinship<\/a>.<\/li>\n<li>*\u00a0<a href=\"http:\/\/twitter.com\/ginalhernandez\" target=\"_blank\">Gina Hernandez<\/a> who is the executive director at the\u00a0<a href=\"http:\/\/sncr.org\/\" target=\"_blank\">Society for New Communication Research<\/a>, where she is responsible for\u00a0sponsoring original research and advanced thinking on social media.<\/li>\n<li>*\u00a0<a href=\"https:\/\/twitter.com\/#!\/leeodden\" target=\"_blank\">Lee Odden<\/a>, who talks about his new book,\u00a0<a href=\"http:\/\/www.amazon.com\/Optimize-Attract-Customers-Integrating-Marketing\/dp\/1118167775\/ref=sr_1_1?ie=UTF8&amp;qid=1334087767&amp;sr=8-1\" target=\"_blank\">Optimize<\/a>.<\/li>\n<\/ul>\n<p>And much more!<\/p>\n<p>During the next few weeks, we&#8217;ll air these interviews so you benefit from the conference presentations, even if you weren&#8217;t able to attend.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Martin Waxman and\u00a0Joe Thornley join Inside PR from the\u00a0PRSA Digital Impact Conference in New York City and pull\u00a0Gini Dietrich in via Skype because she was back from Norway just the day before and couldn&#8217;t &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[623,627,626,628,625,629,624],"class_list":["post-1962","post","type-post","status-publish","format-standard","hentry","category-pr","tag-digital-impact-conference","tag-gina-hernandez","tag-katrina-klier","tag-lee-odden","tag-mattias-lufkens","tag-optimize","tag-society-of-new-communication-research"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1962"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1962\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}