{"id":1973,"date":"2012-04-19T15:37:07","date_gmt":"2012-04-19T19:37:07","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=1973"},"modified":"2012-04-19T15:37:07","modified_gmt":"2012-04-19T19:37:07","slug":"inside-pr-2-94-matthias-lufkens-on-davos-and-social-media","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/04\/19\/inside-pr-2-94-matthias-lufkens-on-davos-and-social-media\/","title":{"rendered":"Inside PR 2.94: Matthias Lufkens on Davos and social media"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9923\"><audio class=\"wp-audio-shortcode\" id=\"audio-1973-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_294_FINAL3.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_294_FINAL3.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_294_FINAL3.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D1973\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>This week we feature an interview with <a href=\"https:\/\/twitter.com\/#!\/luefkens\" target=\"_blank\">Matthias Lufkens<\/a>, former social media director for the <a href=\"http:\/\/www.weforum.org\/\" target=\"_blank\">World Economic Forum in Davos<\/a>,\u00a0who tells us about the organization\u2019s use of social media.\u00a0 We caught up with him at <a href=\"http:\/\/www.prsa.org\/Conferences\/DigitalImpact\" target=\"_blank\">PRSA\u2019s Digital Impact<\/a>, where he was one of the keynote presenters. \u00a0Over the next few week\u2019s we\u2019ll be sharing more interviews from the conference.<\/p>\n<p>Matthias has several takeaways from his presentation:<\/p>\n<p>1. The number of visitors to your own website is less and less important; organizations now have to be everywhere, on all the social sites.<\/p>\n<p>2. Start by sharing riveting content.<\/p>\n<p>3. Being active in social media means ceding control and letting people comment and share your content.<\/p>\n<p>4. Create communities and then engage and lead them.<\/p>\n<p>He has an additional piece of advice for communicators: look at online communities as your friends and that will change the way you build relationships with them.<\/p>\n<p>Joe cites a <a href=\"http:\/\/www.kpmg.com\/global\/en\/issuesandinsights\/articlespublications\/press-releases\/pages\/wef-news.aspx\" target=\"_blank\">KPMG study<\/a> on how much social engagement activity emanated from Davos this year and how social media really opened the gathering to the world.<\/p>\n<p>Gini calls out Matthias\u2019 comment about having a small team and says with social media, a few people who know what they\u2019re doing can accomplish a lot.\u00a0 She doesn\u2019t agree with his point about traffic your site being less relevant and believes social channels should drive people back to your site.<\/p>\n<p>Martin mentions Matthias\u2019 point about thinking of customers as friends and having that inform the way we communicate with them by avoiding the hard sell.<\/p>\n<p>Want to meet us in person? Gini, Joe and I are going to be attending the <a href=\"http:\/\/www.prsa.org\/Conferences\/CounselorsAcademy\/\" target=\"_blank\">PRSA Counselors Academy<\/a> conference in New Orleans \u2013 Gini\u2019s a keynote presenter, Joe\u2019s doing a roundtable and I\u2019m conference chair. We\u2019re recording a show at the conference and doing more interviews with some of the smartest entrepreneurs in PR.\u00a0 And everyone who attends gets a copy of Gini\u2019s new book, <a href=\"http:\/\/www.amazon.com\/Marketing-Round-Integrated-Campaign-Biz-Tech\/dp\/0789749173\" target=\"_blank\"><em>Marketing in the Round<\/em><\/a>.\u00a0 Hope to see you there.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] This week we feature an interview with Matthias Lufkens, former social media director for the World Economic Forum in Davos,\u00a0who tells us about the organization\u2019s use of social media.\u00a0 We caught up with him &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[323,387,950,149,27,630,946,622,631],"class_list":["post-1973","post","type-post","status-publish","format-standard","hentry","category-pr","tag-counselors-academy","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-matthias-lufkens","tag-pr","tag-prsa-digital-impact","tag-world-economic-forum-davos"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1973"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/1973\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}