{"id":2032,"date":"2012-06-01T09:00:09","date_gmt":"2012-06-01T13:00:09","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2032"},"modified":"2012-06-01T09:00:09","modified_gmt":"2012-06-01T13:00:09","slug":"inside-pr-2-98-diving-in-to-content-marketing-with-marcus-sheridan","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/06\/01\/inside-pr-2-98-diving-in-to-content-marketing-with-marcus-sheridan\/","title":{"rendered":"Inside PR 2.98: Diving in to content marketing with Marcus Sheridan."},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2506\"><audio class=\"wp-audio-shortcode\" id=\"audio-2032-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_298_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_298_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_298_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2032\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Would you like to be able to <a title=\"Marcus Sheridan's blog made over 2 million dollars\" href=\"http:\/\/www.thesaleslion.com\/measure-blogging-roi-business\/\" target=\"_blank\">generate more than $2 million in new revenue<\/a> for your company simply by writing a blog post? <a title=\"Marcus Sheridan is The Sales Lion\" href=\"http:\/\/www.thesaleslion.com\/\" target=\"_blank\">Marcus Sheridan<\/a>, our guest on inside PR this week, has done just that.<\/p>\n<p><a title=\"Gini Dietrich on Twitter\" href=\"http:\/\/www.twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a> caught up with Marcus after his keynote speech at the PRSA Conference last month in New Orleans.<\/p>\n<p>Marcus shared an in-your-face and engaging presentation at the conference about content marketing. Marcus made a name for himself when he started a blog about fiber glass pools. His goal was to drive traffic to the website and eventually lead potential customers to his front door. To accomplish this, he answered common questions he had heard relating to installing or buying a fiber glass pool on his blog. Long story short, the traffic to his website blew up. He and his partners became \u201cthe guys that knew about fiber glass pools\u201d.<\/p>\n<p><a title=\"Martin Waxman on Twitter\" href=\"http:\/\/www.twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a>, Gini and<a title=\"Joseph Thornley is thornley on Twitter\" href=\"http:\/\/www.twitter.com\/thornley\" target=\"_blank\"> Joseph Thornley<\/a> discuss how Marcus\u2019 image of content marketing can be adapted to the way PR and communications professionals craft and promote their key messages today in the connected era.<br \/>\nFor more information on Marcus and his story, here is a little video that sums it all up.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Would you like to be able to generate more than $2 million in new revenue for your company simply by writing a blog post? Marcus Sheridan, our guest on inside PR this week, has &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[632,639,635,640],"class_list":["post-2032","post","type-post","status-publish","format-standard","hentry","category-pr","tag-content-marketing","tag-inbound-marketing","tag-marchus-sheridan","tag-sales-lion"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2032"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2032\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}