{"id":2091,"date":"2012-06-24T11:28:07","date_gmt":"2012-06-24T15:28:07","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2091"},"modified":"2012-06-24T11:28:07","modified_gmt":"2012-06-24T15:28:07","slug":"inside-pr-and-prsa-present-2012-best-of-silver-anvil-awards-winner","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/06\/24\/inside-pr-and-prsa-present-2012-best-of-silver-anvil-awards-winner\/","title":{"rendered":"Inside PR and PRSA present: 2012 Best of Silver Anvil Awards Winner"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1500\"><audio class=\"wp-audio-shortcode\" id=\"audio-2091-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/BestofSilverAnvil_PRSA_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/BestofSilverAnvil_PRSA_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/BestofSilverAnvil_PRSA_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2091\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Inside PR and <a href=\"http:\/\/www.prsa.org\" target=\"_blank\">PRSA<\/a> present a special interview with the 2012 Best of Silver Anvil award winner: <a href=\"http:\/\/media.prsa.org\/article_display.cfm?article_id=2632\" target=\"_blank\">IBM\u2019s \u2018Centennial Celebration of Public Service\u2019<\/a> featuring Lisa Lanspery, manager of Corporate Communications, <a href=\"http:\/\/www.ibm.com\/us\/en\/\" target=\"_blank\">IBM<\/a> and Esty Pujadas, partner and director of the Global Technology Practice at <a href=\"http:\/\/www.ketchum.com\/\" target=\"_blank\">Ketchum<\/a>.<\/p>\n<p>Last year IBM turned 100, a rare milestone for a technology company, and the organization wanted to mark the occasion with a year of celebrations. Looking to their values and heritage for inspiration, they created a comprehensive corporate social responsibility program that focused on activating and engaging employees to share their skills in projects around the world.<\/p>\n<p>IBM has over 400,000 employees globally and all were encouraged to contribute at least eight hours of their time.\u00a0 The corporate communications team and Ketchum developed an integrated communications strategy inviting staff to give back through active participation in hyper-local programs that provided a direct benefit to the communities involved.\u00a0 And they wanted to provide a platform that enabled staff to share stories and visuals about the positive impact their work produced.<\/p>\n<p>Central to the program was a digital map of the world showcasing the various activities. The employees\u2019 stories offered a glimpse into their dedication and the breadth of the volunteerism whether it was engineering and computer projects or personal donations of time. What made it stand out was the human element \u2013 how the company empowered employees to help.<\/p>\n<p>For its anniversary, IBM wanted to make a difference its staff\u2019s efforts and their results were impressive: 80 per cent of IBMs work force volunteered on programs in 120 countries and touched the lives of 10 million people.<\/p>\n<p>And it was captured and amplified via social sharing and traditional media, with a message to spread the word to others to volunteer.<\/p>\n<p>It\u2019s an innovative and inspiring initiative and we want to congratulate IBM and Ketchum on their honor. And the volunteerism from within IBM continues.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a> group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by\u00a0<a href=\"http:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Inside PR and PRSA present a special interview with the 2012 Best of Silver Anvil award winner: IBM\u2019s \u2018Centennial Celebration of Public Service\u2019 featuring Lisa Lanspery, manager of Corporate Communications, IBM and Esty Pujadas, &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[387,950,149,27,946,641,563,633,952],"class_list":["post-2091","post","type-post","status-publish","format-standard","hentry","category-pr","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-pr","tag-pr-awards","tag-prsa","tag-silver-anvil-awards","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2091"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2091\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}