{"id":2146,"date":"2012-08-17T12:00:27","date_gmt":"2012-08-17T16:00:27","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2146"},"modified":"2012-08-17T12:00:27","modified_gmt":"2012-08-17T16:00:27","slug":"inside-pr-3-04-domestic-abuse-is-no-longer-taboo-with-purple-purse","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/08\/17\/inside-pr-3-04-domestic-abuse-is-no-longer-taboo-with-purple-purse\/","title":{"rendered":"Inside PR 3.04: Domestic Abuse is No Longer Taboo with Purple Purse"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5738\"><audio class=\"wp-audio-shortcode\" id=\"audio-2146-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_304_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_304_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_304_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2146\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Domestic violence affects one in four\u00a0women in their lifetime, which equals more than 145 attacks every hour in the United States.<\/p>\n<p>As well, 75 percent of Americans think domestic violence is an issue that needs to be talked about, but only a third actually do.<\/p>\n<p>Enter\u00a0<a href=\"http:\/\/www.allstatefoundation.org\/\" target=\"_blank\">The Allstate Foundation<\/a>.\u00a0With a long history of supporting efforts to end domestic violence through financial empowerment programs, they partnered with YWCA USA to encourage a national conversation around the issue during <a href=\"http:\/\/dvam.vawnet.org\/index.php\" target=\"_blank\">Domestic Violence Awareness Month<\/a> last October.<\/p>\n<p>But a partnership wasn&#8217;t enough. Along with PR firm <a href=\"http:\/\/fleishmanhillard.com\/\" target=\"_blank\">Fleishman-Hillard<\/a>, The Allstate Foundation and YWCA\u00a0designed a program that would help people talk about domestic violence through the \u201c<a href=\"http:\/\/purplepurse.com\/\" target=\"_blank\">Purple Purse<\/a>.\u201d<\/p>\n<p>The Purple Purse became the new symbol for domestic violence and the code word that would launch a campaign to build a collaborative community of people \u2013 both online and offline \u2013 who would help share information and resources to make it easier to talk about domestic violence.\u00a0 The team targeted women of all races and socioeconomic backgrounds.<\/p>\n<p>Not only did it build a collaborative community, it gave women the resources they need to leave a domestic abuse situation. Things such as financial planning, saving copies of key documents, and how to prepare for moving out&#8230;and on.<\/p>\n<p>In this interview with the <a href=\"http:\/\/www.prsa.org\/awards\/silveranvil\/\" target=\"_blank\">Silver Anvil<\/a> finalists, we learn the Purple Purse website, social shares, a portable widget, and offline events created an opportunity for women to discuss this very important issue, talk to one another, and hear from survivors.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/?px\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=274f0482-8237-400d-a1f9-75cb6a65e453\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Domestic violence affects one in four\u00a0women in their lifetime, which equals more than 145 attacks every hour in the United States. As well, 75 percent of Americans think domestic violence is an issue that &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[655,656,659,658,657],"class_list":["post-2146","post","type-post","status-publish","format-standard","hentry","category-pr","tag-domestic-violence","tag-fleishman-hillard","tag-purple-purse","tag-the-allstate-foundation","tag-world-ywca"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2146"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2146\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}