{"id":2150,"date":"2012-08-15T15:51:55","date_gmt":"2012-08-15T19:51:55","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2150"},"modified":"2012-08-15T15:51:55","modified_gmt":"2012-08-15T19:51:55","slug":"inside-pr-3-03-the-gangs-in-toronto","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/08\/15\/inside-pr-3-03-the-gangs-in-toronto\/","title":{"rendered":"Inside PR 3.03: The gang&#8217;s in Toronto"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6918\"><audio class=\"wp-audio-shortcode\" id=\"audio-2150-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_303_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_303_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_303_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2150\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>When we record our &#8216;one-track-pony&#8217;, Gini, Joe and Martin are all in Toronto and about to watch Gini\u00a0talk about her new book,\u00a0<a href=\"http:\/\/www.amazon.com\/Marketing-Round-Integrated-Campaign-Biz-Tech\/dp\/0789749173\" target=\"_blank\">Marketing in the Round<\/a>\u00a0at <a href=\"http:\/\/www.meetup.com\/third-tuesday-toronto\/events\/72948972\/\" target=\"_blank\">Third Tuesday Toronto<\/a>. Here\u2019s a link to the event Twitter feed on <a href=\"http:\/\/storify.com\/martinwaxman\/3tyyz-with-ginidietrich\" target=\"_blank\">Storify<\/a>.<\/p>\n<p>The night before Gini was at <a href=\"http:\/\/www.meetup.com\/third-tuesday-ottawa\/events\/72714772\/\" target=\"_blank\">Third Tuesday Ottawa<\/a> and the following day, she and co-author <a href=\"https:\/\/twitter.com\/geoffliving\" target=\"_blank\">Geoff Livingston<\/a> are at <a href=\"http:\/\/socialmix2012.com\/\" target=\"_blank\">Social Mix 2012<\/a>. Busy? Why would you ask?<\/p>\n<p>This week\u2019s topic centres on the post Gini wrote about <a href=\"http:\/\/spinsucks.com\/communication\/trust-me-im-lying-how-one-person-is-hurting-an-entire-industry\/\" target=\"_blank\">Ryan Holiday\u2019s new book, Trust Me, I\u2019m Lying<\/a>.\u00a0 Holiday claims he\u2019s a media manipulator. To prove it, he and his assistant conducted a test where they posed as sources and responded to reporters who were looking for experts to quote in articles. Holiday made up lies that were included in various publications.\u00a0 He claimed this demonstrated how few media do their homework and how easy it is to bamboozle them with false information.<\/p>\n<p>The three of us agree this is unethical behavior that casts a shadow on the communications industry and reinforces negative stereotypes about PR that, in the majority of cases, just aren\u2019t true.<\/p>\n<p>Joe says that in journalism and PR mistakes do happen or something falls through the cracks, but that\u2019s the exception and not the rule and that Ryan is a publicity-seeking outlier who\u2019s out to sell books.<\/p>\n<p>The situation reminds Martin of <a href=\"http:\/\/en.wikipedia.org\/wiki\/P._T._Barnum\" target=\"_blank\">P.T. Barnum<\/a>, a promoter and publicist (among other things), who would do anything to get attention. But it runs counter to our industry and the ethics many of us practice every day.<\/p>\n<p>Gini contends it\u2019s not unlike the get rich quick schemes that people fall for and wonders if you need to lie to succeed.<\/p>\n<p>Have a listen to our discussion and let us know what you think.<\/p>\n<p>This is our last recording of the summer. But we\u2019re not going on a full hiatus. We\u2019re featuring podcast interviews from PRSA Silver Anvils, Social Capital Conference, PRSA International conference and more.\u00a0 We\u2019ll be back with our regularly scheduled programming mid-September.<\/p>\n<p>So stay tuned\u2026 And thanks for listening!<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/?px\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=274f0482-8237-400d-a1f9-75cb6a65e453\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] When we record our &#8216;one-track-pony&#8217;, Gini, Joe and Martin are all in Toronto and about to watch Gini\u00a0talk about her new book,\u00a0Marketing in the Round\u00a0at Third Tuesday Toronto. Here\u2019s a link to the event &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[387,950,149,27,949,946,952,33],"class_list":["post-2150","post","type-post","status-publish","format-standard","hentry","category-pr","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-media-relations","tag-pr","tag-social-media","tag-third-tuesday"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2150"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2150\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}