{"id":2246,"date":"2012-10-13T15:59:42","date_gmt":"2012-10-13T19:59:42","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2246"},"modified":"2012-10-13T15:59:42","modified_gmt":"2012-10-13T19:59:42","slug":"inside-pr-3-11-were-baaaack","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/10\/13\/inside-pr-3-11-were-baaaack\/","title":{"rendered":"Inside PR 3.11: We&#8217;re baaaack&#8230;"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6175\"><audio class=\"wp-audio-shortcode\" id=\"audio-2246-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_311_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_311_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_311_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2246\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Well, it\u2019s fall 2012, our extended summer vacation is over and we\u2019re excited to be starting a new season of Inside PR.<\/p>\n<p>We hope you\u2019ve enjoyed our collection of interviews and want to thank our listeners for being patient and to welcome all of you back.<\/p>\n<p>This week, we catch up by mentioning a few of the changes that have happened since our last recording including the fact that Google has eclipsed Microsoft as the second largest technology company by market cap. Byng is getting closer to Facebook and that\u2019s making it a more relevant search engine. And Twitter\u2019s closing the gates to their API and leaving some of the developers who\u2019ve helped build the service behind.<\/p>\n<p>As many of you know, Gini has just finished 25 weeks on the road, launching her new book, <a href=\"http:\/\/marketingintheround.com\/\" target=\"_blank\">Marketing in the Round<\/a> and she talks about some of the things she\u2019s learned.<\/p>\n<p>She said she was most surprised by the length of the process &#8211; a full year to sign a contract, write, edit, publish a book and then another few months for people to start reading and talking about it and for the authors to know if they\u2019re making an impact. That\u2019s very different from the instant gratification we get from blog posts and online social interactions.<\/p>\n<p>She also found traditional sales measurement lacking. It takes a couple of weeks to receive reports and they only track hardcover sales and not special sales or ebooks. She says she&#8217;s used to working in a fast-paced world and publishing is more traditional and slower.<\/p>\n<p>So what\u2019s on the horizon for Inside PR?\u00a0 We\u2019re happy to be partnering with <a href=\"http:\/\/www.prsa.org\" target=\"_blank\">PRSA<\/a>\u00a0again. Joe and Martin will be at the <a href=\"http:\/\/www.prsa.org\/Conferences\/InternationalConference\/\" target=\"_blank\">International Conference<\/a> recording video and audio interviews with some of the speakers and thought leaders. Martin\u2019s also presenting a session called <a href=\"http:\/\/www.prsa.org\/Conferences\/InternationalConference\/program\/data\/display\/5312\/Social_Media_Barometer_Where_the_Winds_of_Change_A\" target=\"_blank\">Social Media Barometer<\/a>. So if you\u2019re there, please say hi.<\/p>\n<p>We\u2019re also excited to be sponsoring <a href=\"http:\/\/mm12.meshconference.com\/\" target=\"_blank\">MeshMarketing 2012<\/a> in Toronto.\u00a0 We\u2019ll be talking to some of the presenters including <a href=\"http:\/\/mm12.meshconference.com\/speakers\/kristina-halvorson\/\" target=\"_blank\">Kristina Halvorson<\/a> and the organizing team and will be roving reporters at the event \u2013 which always features innovative thinkers in the social and digital space.<\/p>\n<p>And we\u2019re interested to hear from you and any ideas you have about what you\u2019d like us to discuss.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Well, it\u2019s fall 2012, our extended summer vacation is over and we\u2019re excited to be starting a new season of Inside PR. We hope you\u2019ve enjoyed our collection of interviews and want to thank &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[387,950,149,27,683,69,661,44,952],"class_list":["post-2246","post","type-post","status-publish","format-standard","hentry","category-pr","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-meshmarketing","tag-podcast","tag-prsa-international-conference","tag-public-relations","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2246"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2246\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}