{"id":2264,"date":"2012-10-22T12:08:42","date_gmt":"2012-10-22T16:08:42","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2264"},"modified":"2012-10-22T12:08:42","modified_gmt":"2012-10-22T16:08:42","slug":"inside-pr-3-12-the-right-the-wrong-and-the-accidental","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/10\/22\/inside-pr-3-12-the-right-the-wrong-and-the-accidental\/","title":{"rendered":"Inside PR 3.12: The Right, the Wrong, and the Accidental"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7022\"><audio class=\"wp-audio-shortcode\" id=\"audio-2264-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_312_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_312_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_312_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2264\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>During the Presidential debate on October 3, 2012, the person handling the KitchenAid account tweeted this:<\/p>\n<p><a href=\"http:\/\/spinsucks.com\/wp-content\/uploads\/2012\/10\/Screen-Shot-2012-10-04-at-6.31.52-AM.png\"><img loading=\"lazy\" decoding=\"async\" title=\"KitchenAid Obama Offensive Tweet\" src=\"http:\/\/spinsucks.com\/wp-content\/uploads\/2012\/10\/Screen-Shot-2012-10-04-at-6.31.52-AM-300x147.png\" alt=\"\" width=\"300\" height=\"147\" \/><\/a><\/p>\n<p>The tweet was deleted almost immediately but not, of course, before it was screen grabbed and retweeted to death.<\/p>\n<p>And then something surprising happened. KitchenAid caught their mistake and handled it. Immediately.<\/p>\n<p><a href=\"http:\/\/spinsucks.com\/wp-content\/uploads\/2012\/10\/Screen-Shot-2012-10-04-at-6.37.59-AM.png\"><img loading=\"lazy\" decoding=\"async\" title=\"KitchenAid Apology\" src=\"http:\/\/spinsucks.com\/wp-content\/uploads\/2012\/10\/Screen-Shot-2012-10-04-at-6.37.59-AM-300x88.png\" alt=\"\" width=\"300\" height=\"88\" \/><\/a><\/p>\n<p>And then,\u00a0<a href=\"https:\/\/www.inforummichigan.org\/events\/abc%E2%80%99s-brand-building-kitchenaid%E2%80%99s-cynthia-soledad\" target=\"_blank\">Cynthia Soledad<\/a>\u00a0emailed Mashable to say:<\/p>\n<blockquote><p>During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won\u2019t be tweeting for us anymore. That said, I lead the KitchenAid brand, and I take responsibility for the whole team. I am deeply sorry to President Obama, his family, and the Twitter community for this careless error. Thanks for hearing me out.<\/p><\/blockquote>\n<p>And then she tweeted directly to the President to apologize.<\/p>\n<p><a href=\"http:\/\/spinsucks.com\/wp-content\/uploads\/2012\/10\/Screen-Shot-2012-10-04-at-6.40.17-AM.png\"><img loading=\"lazy\" decoding=\"async\" title=\"KitchenAid Obama Apology\" src=\"http:\/\/spinsucks.com\/wp-content\/uploads\/2012\/10\/Screen-Shot-2012-10-04-at-6.40.17-AM-300x106.png\" alt=\"\" width=\"300\" height=\"106\" \/><\/a><\/p>\n<p><a href=\"https:\/\/plus.google.com\/106515067902795022068\/posts\" target=\"_blank\">Joe Thornley<\/a>, <a href=\"https:\/\/plus.google.com\/116331811898992503781\/posts\" target=\"_blank\">Martin Waxman<\/a>, and I (<a href=\"https:\/\/plus.google.com\/105391637151401937333\/posts?rel=author\" target=\"_blank\">Gini Dietrich<\/a>) discuss this topic, why it&#8217;s news, and whether or not it was crisis well done.<\/p>\n<p>We also talk about the trend of <a href=\"http:\/\/allthingsd.com\/20120925\/twitter-wins-the-monday-night-football-game-the-replacement-refs-lost\/\" target=\"_blank\">social TV<\/a> and how big real-time events, such as the debates or the Olympics or the Academy Awards, create an opportunity for each of us to have a voice via the social networks as we&#8217;re watching.<\/p>\n<p>********************************************<\/p>\n<p>Earlier this month, <a href=\"http:\/\/www.darrenbarefoot.com\/archives\/2012\/10\/acknowledging-antecedents-again.html\" target=\"_blank\">Darren Barefoot<\/a> challenged\u00a0<em>The Globe &amp; Mail<\/em>\u00a0for not linking to an <em>Inc<\/em>. article they wrote about and for using a much too similar \u201clink bait\u201d headline (which was changed when Barefoot emailed the business editor).<\/p>\n<p>The real meat of the discussion comes when he says in his blog post:<\/p>\n<blockquote><p>In our remix culture,\u00a0<a href=\"http:\/\/www.darrenbarefoot.com\/archives\/2012\/02\/idea-du-jour-this-came-from-that.html\">I feel<\/a>\u00a0<a href=\"http:\/\/www.darrenbarefoot.com\/archives\/2010\/11\/imitations-and-acknowleding-influence.html\">strongly<\/a>\u00a0that we ought to, whenever possible, acknowledge our antecedents. It would have been easy for the\u00a0<em>Globe<\/em>\u00a0to recognize and link to\u00a0<em>Inc.<\/em>\u00a0in the text of the article (\u201cIn August, Inc. asked the question\u2026\u201d) or in a footer at the end of the article.<\/p><\/blockquote>\n<p>We discuss (and don&#8217;t all necessarily agree) on whether or not journalists should be required to link to sources of inspiration.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] During the Presidential debate on October 3, 2012, the person handling the KitchenAid account tweeted this: The tweet was deleted almost immediately but not, of course, before it was screen grabbed and retweeted to &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[686,399,684,687,685],"class_list":["post-2264","post","type-post","status-publish","format-standard","hentry","category-pr","tag-antecedents","tag-darren-barefoot","tag-kitchenaid","tag-sourcing-inspiration","tag-the-globe-mail"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2264\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}