{"id":2272,"date":"2012-10-26T10:42:37","date_gmt":"2012-10-26T14:42:37","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2272"},"modified":"2012-10-26T10:42:37","modified_gmt":"2012-10-26T14:42:37","slug":"inside-pr-3-13-the-importance-of-participating-in-real-life","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/10\/26\/inside-pr-3-13-the-importance-of-participating-in-real-life\/","title":{"rendered":"Inside PR 3.13: The importance of participating in real life"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8756\"><audio class=\"wp-audio-shortcode\" id=\"audio-2272-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_313_FINAL2.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_313_FINAL2.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_313_FINAL2.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2272\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>It\u2019s fall and, like many of you, we\u2019re on the learning circuit. Now, I\u2019m not talking about formal post-secondary education (of course, that&#8217;s valuable too).\u00a0 I mean attending conferences and events, gaining insights from speakers and meeting new people. We were recently at the <a href=\"http:\/\/www.prsa.org\/Conferences\/InternationalConference\/\" target=\"_blank\">PRSA International Conference in San Francisco<\/a> and will be featuring audio and video interviews we did over the next few weeks.<\/p>\n<p>And, on November 7 we\u2019ll be at <a href=\"http:\/\/mm12.meshconference.com\/\" target=\"_blank\">meshmarketing<\/a> in Toronto to talk to more thought-leaders and digital innovators.<\/p>\n<p>On this week\u2019s show, we discuss some of our PRSA highlights and feature an interview with <a href=\"https:\/\/twitter.com\/halvorson\" target=\"_blank\">Kristina Halvorson<\/a>, CEO of <a href=\"http:\/\/www.braintraffic.com\/\" target=\"_blank\">Brain Traffic<\/a>, and one of the keynote speakers at meshmarketing.<\/p>\n<p><strong>PRSAIcon<\/strong><\/p>\n<p>This year\u2019s conference was filled with standout content and lots of lively interaction between sessions. Highlights include a keynote by Twitter founder Biz Stone, who said \u2018creativity is a renewable resource\u2019, sessions on story marketing, a panel let by the CEOs of several major PR agencies looking at where the business is heading and presentations by <a href=\"https:\/\/twitter.com\/leeodden\" target=\"_blank\">Lee Odden<\/a>, <a href=\"https:\/\/twitter.com\/shonali\" target=\"_blank\">Shonali Burke<\/a>, <a href=\"https:\/\/twitter.com\/shelholtz\" target=\"_blank\">Shel Holtz<\/a>.<\/p>\n<p>One takeaway Joe observed is that we\u2019re living in a post-social-media world and looking at a PR industry that\u2019s positioning itself to compete with advertising and digital. We&#8217;re interested to hear your thoughts on how the profession is evolving.<\/p>\n<p><strong>Kristina Halvorson: content as a complicated beast<\/strong><\/p>\n<p>According to Kristina, the web <em>is<\/em> content. That\u2019s one of the primary reasons we go online, whether to consume or create content. Businesses are waking up to the fact that we need to be focusing our time and energy on it \u2013 and it&#8217;s not easy; content is a complicated beast.<\/p>\n<p>That\u2019s because many organizations aren\u2019t properly structured to identify the kind of content that\u2019s needs to be created, how it\u2019s all going to work together, who\u2019s going to develop it, where it\u2019s going to be published and who\u2019s going to maintain it over time.<\/p>\n<p>She believes companies need to start by having a group therapy session; a series of candid conversations where they can share their challenges and work toward a shared solution to create a more effective content strategy with clear goals.<\/p>\n<p>You\u2019ll be able to hear more from Kristina &#8211; and Lee Odden &#8211; at meshmarketing.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] It\u2019s fall and, like many of you, we\u2019re on the learning circuit. Now, I\u2019m not talking about formal post-secondary education (of course, that&#8217;s valuable too).\u00a0 I mean attending conferences and events, gaining insights from &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[387,950,149,688,27,683,946,43,574,952],"class_list":["post-2272","post","type-post","status-publish","format-standard","hentry","category-pr","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-kristina-halvorson","tag-martin-waxman","tag-meshmarketing","tag-pr","tag-pr-podcast","tag-prsa-conference","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2272"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2272\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}