{"id":2292,"date":"2012-11-05T14:53:52","date_gmt":"2012-11-05T19:53:52","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2292"},"modified":"2012-11-05T14:53:52","modified_gmt":"2012-11-05T19:53:52","slug":"inside-pr-3-14-content-marketing-secrets-from-lee-odden","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/11\/05\/inside-pr-3-14-content-marketing-secrets-from-lee-odden\/","title":{"rendered":"Inside PR 3.14: Content Marketing Secrets from Lee Odden"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7597\"><audio class=\"wp-audio-shortcode\" id=\"audio-2292-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_314_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_314_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_314_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2292\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Following up on our last episode, Martin Waxman, Gini Dietrich and Joseph Thornley, talk about another great interview they recorded at the <a href=\"http:\/\/www.prsa.org\/Conferences\/InternationalConference\/\" target=\"_blank\">PRSA International Conference in San Francisco<\/a>.<\/p>\n<p>This week, we feature Joe&#8217;s discussion with <a href=\"https:\/\/twitter.com\/leeodden\" target=\"_blank\">Lee Odden<\/a>\u00a0about his successful approach to content marketing.<\/p>\n<p>Odden is the author of <a href=\"http:\/\/optimizebook.com\/pre-order-optimize-by-lee-odden\/\" target=\"_blank\">Optimize<\/a>\u00a0&#8211;\u00a0&#8216;How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing&#8217;. He is also the CEO of <a href=\"http:\/\/www.toprankmarketing.com\/\" target=\"_blank\">@TopRank Online Marketing<\/a>, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: content, search, email and social media marketing.<\/p>\n<p>Joe and Odden talk about the book, the &#8216;people&#8217; behind the SEO, and how to strategically integrate other distribution channels beyond social media and email marketing to promote your content.<\/p>\n<p>Lee Odden is one of the featured speakers at the 2012\u00a0<a href=\"http:\/\/mm12.meshconference.com\/\" target=\"_blank\">meshmarketing<\/a>\u00a0conference in Toronto on Nov. 7.<\/p>\n<p>Inside PR will also be there to talk to more thought-leaders and digital innovators and keep you up-to-date with digital trends in our industry.<\/p>\n<p>Watch the video interview on the <a href=\"http:\/\/www.youtube.com\/watch?v=7bFhKdcfRgY&amp;feature=youtu.be\" target=\"_blank\">Inside PR YouTube channel<\/a>:<br \/>\n<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/7bFhKdcfRgY?rel=0\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Following up on our last episode, Martin Waxman, Gini Dietrich and Joseph Thornley, talk about another great interview they recorded at the PRSA International Conference in San Francisco. This week, we feature Joe&#8217;s discussion &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[693,694,387,689,59,628,27,691,563,44,690,952,692],"class_list":["post-2292","post","type-post","status-publish","format-standard","hentry","category-pr","tag-chicago","tag-communications","tag-gini-dietrich","tag-international-conference","tag-joseph-thornley","tag-lee-odden","tag-martin-waxman","tag-ottawa","tag-prsa","tag-public-relations","tag-san-francisco","tag-social-media","tag-toronto"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2292"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2292\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}