{"id":2305,"date":"2012-11-09T16:43:18","date_gmt":"2012-11-09T21:43:18","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2305"},"modified":"2012-11-09T16:43:18","modified_gmt":"2012-11-09T21:43:18","slug":"inside-pr-3-15-gamification-with-shel-holtz","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/11\/09\/inside-pr-3-15-gamification-with-shel-holtz\/","title":{"rendered":"Inside PR 3.15: Gamification with Shel Holtz"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7574\"><audio class=\"wp-audio-shortcode\" id=\"audio-2305-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_315_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_315_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_315_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2305\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Martin Waxman and Joe Thornley talk with Gini Dietrich about the elections and the United States does, indeed, have a newly re-elected President.<\/p>\n<p>We also talk about the interesting phenomenon of the differences between the west and east coasts during Hurricane Sandy, which Joe likens to being at a funeral and half the attendees are cracking jokes. And we discussed citizen journalism and the strange trend journalists are faced with fact-finding and creating authenticity of a story based on a single tweet or Facebook update.<\/p>\n<p>But we quickly got into the meat of the podcast, which is an interview with <a href=\"http:\/\/holtz.com\/about\/\" target=\"_blank\">Shel Holtz<\/a> about his session at the <a href=\"http:\/\/prsa.org\" target=\"_blank\">PRSA International Conference<\/a>: <a href=\"http:\/\/gamification.org\/wiki\/Gamification\" target=\"_blank\">Gamification<\/a>.<\/p>\n<p>Shel talks about how PR professionals need to think beyond our normal tactics and find a way to connect our brands or client&#8217;s brands to gaming. But, to include gamification in our programs, we need to have an understanding of human behavior, sociology, anthropology, and psychology.<\/p>\n<p>Doing so can great an immersive experience for your customers, which creates kinship and loyalty.<\/p>\n<p>To Martin&#8217;s point, though, you can&#8217;t stick badges on your site and call that gamification.<\/p>\n<p>Listen to what Shel has to say about gamification as a game changer and see the <a href=\"http:\/\/www.slideshare.net\/shelholtz\/game-changer-mobility-games-and-gamification-for-the-communications-profession\" target=\"_blank\">slides he presented at IABC<\/a> earlier this year.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Martin Waxman and Joe Thornley talk with Gini Dietrich about the elections and the United States does, indeed, have a newly re-elected President. We also talk about the interesting phenomenon of the differences between &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2305","post","type-post","status-publish","format-standard","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2305"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2305\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}