{"id":2339,"date":"2012-11-30T14:58:31","date_gmt":"2012-11-30T19:58:31","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2339"},"modified":"2012-11-30T14:58:31","modified_gmt":"2012-11-30T19:58:31","slug":"inside-pr-3-17-on-content-marketing-and-extreme-reuse","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/11\/30\/inside-pr-3-17-on-content-marketing-and-extreme-reuse\/","title":{"rendered":"Inside PR 3.17: On content marketing and extreme reuse"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4388\"><audio class=\"wp-audio-shortcode\" id=\"audio-2339-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_317_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_317_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_317_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2339\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>This week, our episode is short, but sweet (well, we can at least guarantee the first part).\u00a0We recorded this show before US Thanksgiving and Gini\u2019s trip to Amsterdam to give a <a href=\"http:\/\/www.coopr.nl\/blog\/gini-dietrich-speciale-gast-coopr-tijdens-an-evening-with-2012-aew12\" target=\"_blank\">talk to the PR community<\/a>\u00a0there. \u00a0We\u2019ll hear about her adventures next show.<\/p>\n<p>We continue our discussion on producing and sharing remarkable content and Joe mentions an article <a href=\"http:\/\/www.mpdailyfix.com\/just-reusing-your-content-isnt-working-anymore\/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=just-reusing-your-content-isnt-working-anymore\" target=\"_blank\">Aaron Dun wrote for Marketing Profs<\/a>\u00a0on why creating a single blog post on a particular subject is no longer good enough. You need to learn how to re-purpose your content &#8211; in a major way.<\/p>\n<p>Dun recommends an approach he calls &#8216;extreme reuse&#8217;, that is building out and spreading one idea across multiple platforms. He suggests you start by considering everything you do as fodder for content, whether it&#8217;s a call with clients, a brainstorm, an article you read, a conversation, trends&#8230; \u00a0Then figure out how you can take your concept and adapt it to other channels including blog posts, slides, webinars, Google hangouts, infographics, video, email marketing, etc.<\/p>\n<p>Gini talks about all the content she creates \u2013 and how she doesn&#8217;t know where she&#8217;ll find the time to do any more&#8230;<\/p>\n<p>That&#8217;s where having a talented and diverse team comes in. In order for extreme reuse to be effective, organizations need people with different areas of expertise to add their perspective to a story and bring it to life in various media.<\/p>\n<p>Martin suggests we should also look at things strategically and realize not every idea is a big enough to merit that much reuse. So be selective.<\/p>\n<p>Is content marketing something you can do on your own or do you need partners who are good at other things and who can create a series of social objects around a subject or a theme?<\/p>\n<p>We\u2019d love to hear what you think.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] This week, our episode is short, but sweet (well, we can at least guarantee the first part).\u00a0We recorded this show before US Thanksgiving and Gini\u2019s trip to Amsterdam to give a talk to the &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[696,632,387,950,149,27,43,952],"class_list":["post-2339","post","type-post","status-publish","format-standard","hentry","category-pr","tag-content","tag-content-marketing","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-pr-podcast","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2339"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2339\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}