{"id":235,"date":"2008-04-08T00:10:05","date_gmt":"2008-04-08T05:10:05","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=235"},"modified":"2008-04-08T00:10:05","modified_gmt":"2008-04-08T05:10:05","slug":"inside-pr-106-tuesday-april-8th-2008","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2008\/04\/08\/inside-pr-106-tuesday-april-8th-2008\/","title":{"rendered":"Inside PR #106 &#8211; Tuesday, April 8th, 2008"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3913\"><audio class=\"wp-audio-shortcode\" id=\"audio-235-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_106_FINAL.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_106_FINAL.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_106_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D235\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email at <a href=\"http:\/\/mce_host\/wp-admin\/'mailto:insideprcomments@gmail.com'\">insideprcomments@gmail.com<\/a>, call us on the comment line on 206-600-4741, visit the <a href=\"http:\/\/www.blubrry.com\/insidepr\/\">Inside PR Blubrry site<\/a>, or leave us a comment on the <a href=\"https:\/\/www.insidepr.ca\/\">Inside PR show blog<\/a>.<\/p>\n<p>This week on Inside PR, the Inside PR panel go live to the <a href=\"http:\/\/www.groundhogpub.com\/index.php\">Groundhog Pub<\/a> where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience.<\/p>\n<p>This weeks Inside PR panel consists of: <a href=\"http:\/\/www.terryfallis.com\/\">Terry Fallis<\/a>, <a href=\"http:\/\/www.prworks.ca\/\">David Jones<\/a>, <a href=\"http:\/\/julietteblog.blogspot.com\/\">Julie Rusciolelli<\/a>, <a href=\"http:\/\/com.motionblog.ca\/\">Keith McArthur<\/a> and <a href=\"http:\/\/martinspalette.blogspot.com\/\">Martin Waxman.<\/a><\/p>\n<p><strong>Show Notes<\/strong><\/p>\n<p>00:24 Terry introduces the show<\/p>\n<p>01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil. <object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"199\" height=\"111\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"wmode\" value=\"transparent\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/Rq179nHIen8&amp;hl=en\" \/><embed type=\"application\/x-shockwave-flash\" width=\"199\" height=\"111\" src=\"http:\/\/www.youtube.com\/v\/Rq179nHIen8&amp;hl=en\" wmode=\"transparent\"><\/embed><\/object><\/p>\n<p>01:43 Dave introduces the nights topic: PR in social media<\/p>\n<p>02:46 Dave commences the conversation about who &#8220;owns&#8221; social media<\/p>\n<p>06:20 Julie brings up <a href=\"http:\/\/www.campaignforrealbeauty.com\/flat4.asp?id=6909\"><em>Dove&#8217;s Evolution<\/em> <\/a>by <a href=\"http:\/\/www.ogilvy.com\/\">Ogilvy <\/a>as well as the <a href=\"http:\/\/www.youtube.com\/watch?v=_nFDnC8SSWQ\"><em>Bridezilla<\/em><\/a> and <a href=\"http:\/\/www.subservientchicken.com\/\"><em>Subservient Chicken<\/em><\/a> social media campaigns<\/p>\n<p>08:26 Keith takes the stance ith Terry and Dave that PR has a hold on the social media space<\/p>\n<p>08:56 Martin brings up the first main difference between PR and advertising&#8217;s activities in the space. Advertising does it, PR talks about it.<\/p>\n<p>10:37 Tamera from the audience points out that really the social media space belongs to the customer<\/p>\n<p>12:23 Julie infers that agencies are the flippers on the social media pin ball machine.<\/p>\n<p>14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space<\/p>\n<p>14:15 Dave Ford, from the audience, continues Tamera&#8217;s argument referencing <a href=\"http:\/\/direct2dell.com\/one2one\/archive\/category\/1039.aspx?PageIndex=3\">Dell<\/a> and <a href=\"http:\/\/mystarbucksidea.force.com\/home\/home.jsp\">Starbucks<\/a><\/p>\n<p>15:05 Keith calls social media a cultural revolution<\/p>\n<p>15:36 Martin references <a href=\"http:\/\/hubbub.typepad.com\/blog\/\">Giovanni Rodriguez<\/a> and <a href=\"http:\/\/hubbub.typepad.com\/blog\/2007\/01\/my_top_eleven_f.html\">DIY<\/a><\/p>\n<p>17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in<\/p>\n<p>21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is<\/p>\n<p>23:17 Carman from the audience starts the conversation about the PR\/marketer hybrid<\/p>\n<p>25:19 Julie states that the side that knows the client best will win the projects and thus the space<\/p>\n<p>27:25 An unidentified audience member asks about transparency<\/p>\n<p>28:20 Terry goes over some negative outcomes of not being transparent<\/p>\n<p>29:37 Martin mentions having fun in the space and references the <a href=\"http:\/\/www.captainmorgan.com\/en-us\/\"><em>Captain Morgan blog<\/em><\/a><\/p>\n<p>31:04 Brian from the audience talks about the arrogance of companies in thinking they own the social media space<\/p>\n<p>32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity<\/p>\n<p>33:35 An audience member asks about the difference between PR and Ad in the social media space<\/p>\n<p>35:13 David Ford, from the audience, asks about a recessions effect on the social media space<\/p>\n<p>37:44 Keith answers with &#8220;if it&#8217;s working people will spend money on it, recession or not&#8221;<\/p>\n<p>38:43 Terry thanks <a href=\"http:\/\/www.newswire.ca\/en\/\">CNW<\/a> for their constant support and making every Third Tuesday come alive with sound<\/p>\n<p>39:02 Dave wraps up the show<\/p>\n<p>Our theme music is Streetwalker by CJacks, and is courtesy of the <a href=\"http:\/\/musicpodshow.com\/\">Podsafe Music Network<\/a>; Roger Dey is our announcer.<\/p>\n<p>This weeks episode of Inside PR was produced by Samantha Lovelace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,10,13,7,6,2,3,12],"tags":[40,41,42,26,950,39,28,27,946,952,25,34,33],"class_list":["post-235","post","type-post","status-publish","format-standard","hentry","category-agency-life","category-comments","category-inside-pr","category-measurement","category-media-relations","category-new-business-development","category-pr","category-show-notes","category-social-media","tag-advertising","tag-agencies","tag-customers","tag-david-jones","tag-inside-pr","tag-julie-ruscioelli","tag-keith-mcarthur","tag-martin-waxman","tag-pr","tag-social-media","tag-terry-fallis","tag-the-groundhog-pub","tag-third-tuesday"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=235"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/235\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}