{"id":2387,"date":"2012-12-20T15:29:46","date_gmt":"2012-12-20T20:29:46","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2387"},"modified":"2012-12-20T15:29:46","modified_gmt":"2012-12-20T20:29:46","slug":"inside-pr-3-20-the-year-in-review","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2012\/12\/20\/inside-pr-3-20-the-year-in-review\/","title":{"rendered":"Inside PR 3.20: The Year in Review"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_568\"><audio class=\"wp-audio-shortcode\" id=\"audio-2387-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_320_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_320_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_320_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2387\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>It&#8217;s our last episode of the year &#8211; our winter finale, if you will. We take a look at the things that affected each of us, both in running our own businesses and working with clients.<\/p>\n<p>This was the year Facebook hit one billion users and social networks, in general, wormed their way into every part of our lives. This was the year that it became impossible to treat social media as anything other than the main show.<\/p>\n<p>Of course, we also had the introduction of the visual social networks with <a class=\"zem_slink\" title=\"Pinterest\" href=\"http:\/\/pinterest.com\/\" target=\"_blank\" rel=\"homepage\">Pinterest<\/a> and <a class=\"zem_slink\" title=\"Instagram\" href=\"http:\/\/instagr.am\/\" target=\"_blank\" rel=\"homepage\">Instagram<\/a> and even sites such as <a href=\"http:\/\/mashable.com\" target=\"_blank\">Mashable<\/a> became more visually appealing.<\/p>\n<p><a class=\"zem_slink\" title=\"Martin Waxman\" href=\"http:\/\/martinspalette.blogspot.com\/\" target=\"_blank\" rel=\"homepage\">Martin Waxman<\/a> talks about the phenomenon known as Gangnam style and how interesting it is what goes viral and what does not. As a side note: We talk about doing an Inside PR Gangnam style dance next time we&#8217;re together. Who wants to see that??<\/p>\n<p><a class=\"zem_slink\" title=\"Joe Thornley\" href=\"http:\/\/www.propr.ca\" target=\"_blank\" rel=\"homepage\">Joe Thornley<\/a> talked about the convergence of agencies and how <a class=\"zem_slink\" title=\"Thornley Fallis\" href=\"http:\/\/www.thornleyfallis.com\/\" target=\"_blank\" rel=\"homepage\">Thornley Fallis<\/a> ran into ad agencies during what would normally be PR firm pitches to prospective clients. Of course, Marketing in the Round calls for this breaking down of silos and integrating the disciplines and it was interesting to see it begin to take place this year.<\/p>\n<p>We discuss search and what Google is doing with search plus your world. Martin mentions how Google now sees &#8220;Joe&#8221; and &#8220;Thornley&#8221; as a person instead of two words. And we talk about how tools, such as <a href=\"http:\/\/zemanta.com\" target=\"_blank\">Zemanta<\/a>, help you create content that is both optimized and has the right links included.<\/p>\n<p>Joe, of course, talks about how &#8220;<a href=\"http:\/\/www.amazon.com\/Trust-Me-Lying-Confessions-Manipulator\/dp\/159184553X\" target=\"_blank\">Trust Me I&#8217;m Lying<\/a>&#8221; changed his sunny disposition about the blogosphere. He talks about how the era of trust is gone and how most bloggers are more interested in getting the backlinks and traffic than in creating a community.<\/p>\n<p>And I wrap it all up with color commentary about each of the trends. You&#8217;ll have to listen to learn more.<\/p>\n<p>Now it&#8217;s your turn.\u00a0What was your year like?<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the <a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] It&#8217;s our last episode of the year &#8211; our winter finale, if you will. We take a look at the things that affected each of us, both in running our own businesses and working &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2387","post","type-post","status-publish","format-standard","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2387"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2387\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}