{"id":2406,"date":"2013-01-09T16:27:01","date_gmt":"2013-01-09T21:27:01","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2406"},"modified":"2013-01-09T16:27:01","modified_gmt":"2013-01-09T21:27:01","slug":"inside-pr-3-22-looking-at-the-year-ahead","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/01\/09\/inside-pr-3-22-looking-at-the-year-ahead\/","title":{"rendered":"Inside PR 3.22: Looking at the year ahead"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9676\"><audio class=\"wp-audio-shortcode\" id=\"audio-2406-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_322_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_322_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_322_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2406\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Well, it\u2019s January 2013 and we thought we\u2019d start the year with some upcoming projects and a list of the conferences we\u2019re planning to attend.<\/p>\n<p><strong>Projects:<\/strong><\/p>\n<p>Gini\u2019s writing her second book, aptly titled <a href=\"http:\/\/spinsucks.com\/communication\/spin-sucks-the-book\/\" target=\"_blank\">Spin Sucks: The Book<\/a>. It&#8217;s about the general perception that PR is made up of a bunch of spin doctors and what we can do to restore the industry&#8217;s reputation and perform our jobs ethically and honestly. In other words: how to \u2018Fight Against Destructive Spin\u2019.<\/p>\n<p>Joe and the Thornley Fallis team are working on an ebook entitled, The User\u2019s Guide to Social Media Listening and Engagement Tools, a marketing and communications industry resource. Twenty-two platforms will be reviewed and rated and individual sections will be published as blog posts.<\/p>\n<p>Martin mentions he\u2019s gearing up for the new <a href=\"http:\/\/learn.utoronto.ca\/courses-programs\/business-professionals\/certificates\/certificate-in-digital-strategy-and-communications-management\" target=\"_blank\">University of Toronto School of Continuing Studies Digital Strategy and Communications Management Certificate<\/a> program. The first class, a Foundations course, starts on January 23 and is almost full. Future plans include offering the Certificate courses online. Stay tuned&#8230;<\/p>\n<p>And speaking of online courses, Gini is one of the presenters in the <a href=\"http:\/\/www.socialmediaexaminer.com\/contentsuccess13\/\" target=\"_blank\">Content Success Summit<\/a>\u00a0presented by Social Media Examiner.\u00a0 And Joe and <a href=\"https:\/\/twitter.com\/shelholtz\" target=\"_blank\">Shel Holtz<\/a> are offering an <a href=\"http:\/\/www.iabc.com\/education\/ws\/sm\/\" target=\"_blank\">Integrated Social Media Course<\/a> through IABC beginning on January 17.<\/p>\n<p><strong>Conferences we&#8217;re looking forward to\/speaking at:<\/strong><\/p>\n<p><a href=\"http:\/\/www.mackcollier.com\/make-sure-bloghot-is-on-your-list-of-conferences-in-2013\/\" target=\"_blank\">BlogH.O.T<\/a>., March 25 to 27,\u00a0Los Angeles<\/p>\n<p><a href=\"http:\/\/phoenixprsa.org\/2013-western-district-conference\/\" target=\"_blank\">PRSA Western District Conference<\/a>, April 18 to 20, Phoenix<\/p>\n<p><a href=\"https:\/\/store.ragan.com\/ProductDetails.asp?product=Y3CC0CH&amp;listshow=Conferences&amp;catid=2ed70bb224cd4c98a1f9fa27ea225e6b&amp;grfr=Yes\" target=\"_blank\">Ragan 22nd Annual Corporate Communicators Conference<\/a>, April 29 to May 1, Chicago<\/p>\n<p><a href=\"http:\/\/mesh13.meshconference.com\/\" target=\"_blank\">Mesh conference<\/a>, May 15 and 16, Toronto<\/p>\n<p><a href=\"http:\/\/www.prsa.org\/Conferences\/CounselorsAcademy\" target=\"_blank\">PRSA Counselors Academy Conference<\/a>, June 9 to 11, Austin<\/p>\n<p><a href=\"http:\/\/conversations2013.cprs.ca\/\" target=\"_blank\">CPRS National Conference<\/a>, June 9 to 11, Ottawa<\/p>\n<p><a href=\"http:\/\/wc.iabc.com\/\" target=\"_blank\">IABC 2013 World Conference,<\/a>\u00a0June 23 to 26, New York<\/p>\n<p><a href=\"http:\/\/www.prsa.org\/Conferences\/DigitalImpact\" target=\"_blank\">PRSA Digital Impact<\/a>, June 27 and 28, New York<\/p>\n<p><a href=\"http:\/\/www.prsa.org\/Conferences\/InternationalConference\/\" target=\"_blank\">PRSA International Conference<\/a>, October 26 to 29, Philadelphia<\/p>\n<p>There are lots more places to learn and keep your digital and social media skills finely tuned.\u00a0 We\u2019d love to hear about what you\u2019re looking forward to.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the <a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Well, it\u2019s January 2013 and we thought we\u2019d start the year with some upcoming projects and a list of the conferences we\u2019re planning to attend. Projects: Gini\u2019s writing her second book, aptly titled Spin &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[323,81,387,139,950,149,27,108,563,54,952,702,701],"class_list":["post-2406","post","type-post","status-publish","format-standard","hentry","category-pr","tag-counselors-academy","tag-cprs","tag-gini-dietrich","tag-iabc","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-mesh","tag-prsa","tag-shel-holtz","tag-social-media","tag-spin-sucks-the-book","tag-u-of-t-digital-strategy-certificate"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2406"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2406\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}