{"id":244,"date":"2008-05-29T17:25:56","date_gmt":"2008-05-29T22:25:56","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=244"},"modified":"2008-05-29T17:25:56","modified_gmt":"2008-05-29T22:25:56","slug":"inside-pr-113-wednesday-may-28-2008","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2008\/05\/29\/inside-pr-113-wednesday-may-28-2008\/","title":{"rendered":"Inside PR #113 &#8211; Wednesday, May 28, 2008"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5581\"><audio class=\"wp-audio-shortcode\" id=\"audio-244-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_113_FINAL.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_113_FINAL.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_113_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D244\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email at <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, call us on the comment line on 206-600-4741, visit the <a href=\"http:\/\/www.blubrry.com\/insidepr\">Inside PR Blubrry site<\/a>, or leave us a comment on the <a href=\"https:\/\/www.insidepr.ca\/\">Inside PR show blog<\/a>.<\/p>\n<p>This week on Inside PR,  <a href=\"http:\/\/www.prworks.ca\/\">David Jones<\/a>, <a href=\"http:\/\/julietteblog.blogspot.com\/\">Julie Rusciolelli<\/a> and <a href=\"http:\/\/martinspalette.blogspot.com\/\">Martin Waxman<\/a> discuss the 5th Gap Year Study  out of the University of Southern California Annenberg School for Communications and PR Studies.<\/p>\n<p>Find the article <a href=\"http:\/\/annenberg.usc.edu\/AboutUs\/News\/080527GAP.aspx\">here<\/a><a href=\"http:\/\/annenberg.usc.edu\/AboutUs\/News\/080527GAP.aspx\"><\/a><a href=\"http:\/\/annenberg.usc.edu\/AboutUs\/News\/080527GAP.aspx\"><\/a>.<\/p>\n<p><strong>Show Notes<\/strong><\/p>\n<p><strong>00:50<\/strong> Dave opens the show<\/p>\n<p><strong>02:00<\/strong> Dave starts the discussion on this week&#8217;s topic: <span class=\"redheader\">The Fifth GAP Survey Of Public Relations Practices out of <a href=\"http:\/\/annenberg.usc.edu\/\">UCN Annenberg<\/a><\/span><\/p>\n<p><strong>03:33<\/strong> The panel talks about the relationship of PR to the <a href=\"http:\/\/en.wiktionary.org\/wiki\/C-suite\">C-Suite<\/a><\/p>\n<p><strong>07:03<\/strong> Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow:<\/p>\n<ol>\n<li>Encouraging ethical practices<\/li>\n<li>Reputation management<\/li>\n<li>Contributing to organizational success<\/li>\n<\/ol>\n<p><strong>13:06<\/strong> Julie talks about shopping a release<\/p>\n<p><strong>15:57<\/strong> Dave brings up measurability<\/p>\n<p><strong>17:16<\/strong> Martin talks about PR&#8217;s current measurement tools<\/p>\n<p><strong>18:28<\/strong> Julie talks about lift<\/p>\n<p><strong>22:16<\/strong> Julie discusses the Study&#8217;s findings on Agencies of Record<\/p>\n<p><strong>28:03<\/strong> Martin, Dave and Julie discuss the practice of firms hiring multiple agencies<\/p>\n<p><strong>32:09<\/strong> Dave wraps the show<\/p>\n<p>Our theme music is <a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by Cjacks<\/a> and is courtesy of the <a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week&#8217;s episode was produced by <a href=\"http:\/\/www.prgirlz.com\/index.php\/2008\/05\/16\/samantha-lovelace-the-front-desk\/\">Samantha Lovelace<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,13,4,2,3],"tags":[110,950,43,109,111],"class_list":["post-244","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-measurement","category-news","category-pr","category-show-notes","tag-agencies-of-record","tag-inside-pr","tag-pr-podcast","tag-public-realtions","tag-ucn-annenberg"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/244\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}